Friday Exchange – Strategic & Marketing Plans


Friday Exchange is something new for SMPS Philadelphia.  There will be four sessions this year led by experts in the topic to be discussed.  Attendees can submit questions or ideas related to the topic beforehand or the morning of.  The hope is that a real discussion will take place and ideas will flow freely.   Notes from the meeting will be distributed to all attendees.

At the first session, discuss what firms are doing to develop their strategy, set themselves apart, and grow their practice.  Via a discussion led by Bill Long, learn how firms are utilizing market research to develop strategy, developing competitive advantages to uniquely sell their services, and establishing criteria to select target clients that can all be combined to take your company to the next level.

Topics will include:

  • Components of an effective strategic planning process
  • Market research via environmental scanning
  • Developing firm differentiators
  • Identifying target clients

Join us for this round table style, peer-to-peer exchange of wisdom, lessons learned, and best practices. Attendance will be limited to 25 and a light breakfast will be provided.

Bill Long, PE, LEED AP, FSMPS will act as the facilitator for this session.  Bill is an experienced member of the design and construction community where he has been active for over thirty years. During that time, he has held multiple positions including Principal, Vice President, Project Executive, Director of Business Development, Project Manager, and Project Engineer. His experience has ranged from systems design and building construction to business development and firm management.

A registered Professional Engineer and LEED Accredited Professional, Bill possesses a Bachelor of Architectural Engineering degree from Penn State University and an MBA degree from Villanova University.

Bill is a Fellow in the Society for Marketing Professional Services (SMPS) and is the recipient of the 2017 Honoring Legends Award from SMPS’s Philadelphia chapter. He is also a Past-Trustee and Past-President of the SMPS Foundation. Bill is a member of the Carpenters’ Company of Philadelphia, a member of the Board of Directors for Penn State’s Alumni Society of Architectural Engineers, and a member of the Board of Directors for the Designing Futures Foundation, which promotes the brand and supports the financial future of Philadelphia’s Charter High School for Architecture + Design.









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