You're invited to our educational seminar

We'll share where the industry is going and strategies that will give you a competitive edge.
REGISTER NOW!


Wednesday, October 26, 2016
9:00am - 12:00pm
Sheraton Hartford South Hotel
Rocky Hill, CT

AGENDA

 8:30 a.m. REGISTRATION, NETWORKING & CONTINENTAL BREAKFAST
 
9:00 a.m.

CAR BUYER OF THE FUTURE
Glenn Pereira, Sr. Dealer Educator, Cox Automotive

Autotrader’s Car Buyer of the Future study found that only 17 out of 4,002 people prefer the current car-buying process.  This presentation explores what the car-buyer process of the future will look like, the four significant changes consumers want in the car-buying process and dispels several widely held myths that will please and surprise you.  Dealers and manufacturers who focus on creating and delivering a better shopping and buying experience can reap significant benefits.


10:15 a.m.

EVALUATE YOUR ONLINE PERFORMANCE
Glenn Pereira, Sr. Dealer Educator, Cox Automotive

This session breaks down the six steps dealers can take to improve their visibility in today’s marketplace.

Buy & Stock In-Demand Vehicles at the Right Price
Make Vehicles “Stand Tall” to Potential Buyers Online
Explain the Unique and Positive Attributes of Doing Business with your Dealership
Continually Fine-tune Your Dealership Website
Manager Your Reputation
Define Appropriate Measure and Success
Dealers will do a self-evaluation of the strengths and weaknesses in their own marketing strategy and leave with an action plan based on today’s consumer

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