The HCP Healthcare Social Communications Leadership Forum will focus on how major healthcare brands including Pharmaceuticals and Hospital Groups connect with healthcare professionals (HCPs) through social media. We will present specific case studies that demonstrate how organizations are connecting with physicians, nurses, pharmaceutical sales professionals, and other HCPs through the strategic use of social and digital platforms. The event will cover the following questions: How do you improve Health Care Professional engagement?How do you successfully collaborate with HCPs through online community programs?How have others overcome the compliance and legal challenges with social communications? What are the best case studies of how healthcare brands create and execute content strategies and content based marketing? How do you plan, manage, integrate, and leverage data from social, online, and offline programs?What are the tools, technologies, and best practices for monitoring and measuring social communications? ATTENDEE PROFILE75 senior marketing and communications leaders from leading brands, agencies, healthcare institutions, and technology companies.REGISTRATION FEE$195.00 SPEAKING / SPONSORSHIP OPPORTUNITIESFor speaking and sponsorship information, including pricing, please click here or contact Jennifer Brous at firstname.lastname@example.org or 212-765-8358.PRESENTATIONSTwitter StreamLinda Brunner, Siemens PresentationBrian McGowan PresentationBrian Mulligan, North Shore LIJ PresentationPeter Gannon, Within3 Presentation
The event will cover the following questions:
Thursday, March 29, 2012 8:30 AM - 12:30 PMEastern Time
New York University Midtown Campus11 West 42nd Street(between 5th and 6th Avenue)Room 421New York, New York 10036
Business Development Institute
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