The Healthcare Social Communications Leadership Forum is comprised of a group of senior marketing and communications executives from prominent pharmaceuticals, hospital groups, medical device and technology companies, and managed care providers. The forum has met four times since 2010 and focuses on how healthcare brands achieve business objectives with social media and social technologies. This specific meeting will concentrate on how to reach healthcare professionals through social media. The events consist of case study examples from well respected organizations in an intimate classroom setting limited to 75 participants at New York University’s midtown campus at Bryant Park.
The event will cover the following questions:
- What are the best examples of how to connect with healthcare professionals through social approaches?
- How do you integrate social with your traditional customer service and marketing platforms?
- How are leading healthcare brands organizing themselves to best deliver results across the enterprise?
- How have others overcome the compliance and legal challenges with social communications?
- What are the best case studies of how healthcare brands create and execute content strategies and content based marketing?
- How do you plan, manage, integrate, and leverage data from social, online, and offline programs?
- How are mobile and location-based technologies being applied in healthcare?
- What are the tools, technologies, and best practices for monitoring and measuring social communications?
