How Does a Business Keep a Promise?

Why Brand Promises Tend to Drift, and What CEOs Can Do about It

“Keep your word.” “Do what you say you will.” “Under-promise and over-deliver.” Successful executives strive to live these principles every day. And they know that those companies that can make a compelling brand promise and deliver, can dramatically differentiate their firm, engage their employees and reap the rewards of higher customer engagement, loyalty, retention, share of wallet, referrals and brand reputation. But when it comes to delivering on brand promises as a business, many organizations fall short. A recent Gallup study found that only half of 18 million customers surveyed feel companies they buy from keep their promises reliably. With so much to gain, why is performance so uneven? Join us as Ms. Doty leads us in a lively discussion of the challenges of keeping your company’s brand promise, and shares a practical tool you can use to target root causes and areas to improve.

Elizabeth Doty





Elizabeth Doty is a facilitator, author and executive coach with 25 years experience helping leaders mobilize positive momentum in their teams, with their peers in other functions, and in customer partnerships. Since 1993, Ms. Doty has helped companies in over a dozen industries mobilize teamwork and build cultures of commitment, collaboration and action. Before founding her own consulting firm, Elizabeth served as a lead consultant with a change services firm, partnering with clients to improve processes and execute mission-critical strategic initiatives.

Ms. Doty is the author of The Compromise Trap (Berrett-Koehler, 2009). She has written for Strategy + Business, Yes! Magazine, and The Systems Thinker and presented at Harvard Business School, Systems Thinking in Action, and the Commonwealth Club of San Francisco. Elizabeth earned her MBA from Harvard Business School and her Bachelors in Economics from University of California at Berkeley.  

Download Elizabeth Doty's Bio


Igniting Innovation.  Transforming Business.

The Business Edge is a briefing series highlighting cutting-edge strategies and techniques for resiliency and competitive advantage in domestic and global business environments. 

Tickets: $25 (includes continental breakfast)

7:00 AM - 7:30 AM: Registration and Breakfast
7:30 AM - 9:00 AM: Program


For Upload_Register


  • When

  • Tuesday, November 8, 2016
    7:00 AM - 9:00 AM
    Pacific Time

  • Where

  • Dominican University of California
    Creekside Room - Caleruega Dining Hall
    100 Magnolia Avenue
    San Rafael, California 94901


Hosted by                  
Dr. Denise Lucy Cynthia Murray
Executive Director, Institute for Leadership Studies President and CEO
Dominican University of California
North Bay Leadership Council



 BSB_logo_stacked_b_y web North Bay Leadership Council 
Stanton Chase Logo New
SR Chamber Web Logo - Black Text (4)  Marin_Color
CEO Club of Marin Logo (2)



Outlook Outlook
iCal iCal
Google Google
Yahoo! Yahoo!