Fu
n is the #1 motivator for leisure travel. Without introducing any new logos or slogans, the Wisconsin Department of Tourism in summer 2011 embarked on marketing campaigned centered around the theme of fun.
Whether it was fun with the Fonz, fun with Tony Shalhoub or fun under the directorial vision of David Zucker, Wisconsin tourism marketing is back in the game.
Deputy Tourism Secretary Dave Fantle will give an overview of the state’s marketing program and fill you in on the evolution of fun.
Discover some of the many fast facts of Wisconsin, and why story-boarding a huge campaign helped to make a seemingly smooth delivery. See why this 2011 campaign had earned 63 media credits….watch the video below:
