How To: The Craft of Brand Storytelling

When crafting your organization’s identity, you want your audience to be able to visualize, relate to and even sometimes taste the essence of your brand. Join Bates Creative to discover how to lead your organization to craft a strong, long-lasting brand identity that is both flavorful and true to your brand’s mission

When DC-based brewery, Atlas Brew Works first emerged on the craft beer scene, the founders had an idea…and just barely a name. Today, the DC community has embraced the Atlas Brew Works brand not only for the quality and taste of its beer, but also for its differentiated brand identity. Bates Creative worked with the brew crew to design the brand from a steampunk inspiration board to a cohesive, multi-channel brand. 

During this flavorful How-To lunch, attendees will leave the session knowing:

  • How to craft your brand's message and identity that stands out in the marketplace.

  • Why design is a key fact in elevating your brand above its competitors

  • How to cohesively tell your brand's story


  • When

  • Tuesday, October 25, 2016
    11:30 AM - 1:30 PM
    Eastern Time

  • Where

  • Georgetown School of Continuing Studies
    640 Massachusetts Ave NW
    Washington, District of Columbia 20001

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