HSMAI DFW 2017 October Luncheon

Summary

CREATING MEANINGFUL VALUE

Join HSMAI DFW at The Highland Dallas Hotel's 5330 Restaurant to hear Hank Wolpert speak on "Creating Meaningful Value". A great presentation to bring your GM, while also providing insightful tips for Marketing and Revenue departments.

In this presentation, it will be demonstrated how the two former seemingly different “hotelier worlds”, those in operations/marketing at the property level and those at the ownership/investor level are coming together more, realizing they are highly dependent on each other. Also, how enhancements in property level hotel sales, which translates to improved revenues and profit performance, can make a significant upside difference in the hotel’s business entity/real estate valuation, to the mutual benefit of all.

An example of how a hotel is valued for investment purposes will be showcased. In this age of intense time schedule demands and sales folks being pulled in so many directions, the program will conclude with several simple “KISS” marketing concepts that have always proven to bring the highest and quickest returns. The program should be of “big picture” value to all members, whether in hotel sales or representing industry vendors.

Speaker Bio:
Mr. Wolpert has served in a wide variety of roles in his 40+ year hospitality career including operations, sales and marketing, consulting, asset management, business development and hotel real estate brokerage with Marriott, Sheraton, Richfield, PKF/Colliers and currently HREC, a national hotel brokerage, advisory and capital markets group exclusively catering to the hospitality and gaming industries, where he serves hotel owners and buyers in their hotel property disposition/acquisition initiatives. Hank was the first president of the stand-alone Dallas HSMAI chapter and has been a past speaker over the years. His sales and marketing roles included assignments at seven hotels.

Details

  • When

  • Thursday, October 19, 2017
    11:30 AM - 1:30 PM

  • Where

  • The Highland
    5300 E. Mockingbird Lane
    Dallas, Texas 75206

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