HSMAI DFW 2017 September Luncheon


How to spend your SEO/SEM budget wisely

Join us at the Belo Mansion and you will learn about Darlene Rondeau's speech on How to spend your SEO/SEM budget wisely!

In her talk you will find out how many hotel marketers focus on trying to get the top spot on the search results page – sadly, that’s unlikely to happen because the OTAs and big brands spend hundreds of millions of dollars buying ads and top placements and they devote huge resources to search engine optimization.

Don’t fret. Search engines like Google are all about rewarding the sites that best answer the query in the search bar with a higher ranking on the page, so it’s quite possible for your property to have a prominent position making it likely that the shopper will find you. But the “how” to make this happen is what escapes many hoteliers.

Today’s event will tell you exactly how to do increase traffic to your website in a way that is budget friendly and will result in more direct bookings using best practice Search Engine Optimization (SEO) and Search Engine Marketing (SEM) techniques.

Driving traffic organically with SEO and smart spending with SEM is the first step/phase to winning more direct bookings. The rest of the work has to do with the experience the shopper has once they arrive on your website. Give them what they’re looking for and they’re likely to hit the check rates button and complete the reservation. And truth be told, there’s one thing that only you can offer that the OTAs can’t to secure the business!
During our luncheon, Leonardo will share the most important things that will make all the difference in your direct booking performance and in your wallet!
In practical terms, you’ll learn:
• How to improve your hotel ranking in Search Results Pages driving qualified traffic to your hotel website using SEO over time
• Discuss tactics to immediately put your property in front of the right guests at the right time with budget friendly SEM techniques
• How you and your brand SEO efforts are complimentary, not in competition
• Demonstrate how it’s done giving you examples of hotels doing it right
• Bonus takeaway – reveal the one thing you can do that OTAs can’t to snag that direct booking

Fundamentally, you want your properties to have a website that is easily found by search engine bots and has the content that consumers are looking for, providing the triple benefit of improving conversion, allowing for high ranking relevant SERPs and reducing bounce rates.

Belo Mansion and Pavilion
Spanning three centuries, there has always been only one Belo Mansion.

In the heart of the downtown Dallas Texas Arts District, there exists a special place where guests can gather for breakfast meetings, luncheons, receptions, elegant dinner affairs or amazing weddings. A place steeped in the history and tradition of the city which offers a unique alternative to hotel ballrooms and conference center function space.

Many room options and configurations are available for events. From the traditional, understated luxury of the Belo Mansion to the airy elegance of the Pavilion, we invite you to celebrate your event in this unmatched union of something old and something new.

Artfully prepared and dramatically presented, the cuisine of the Belo Mansion is befitting for any type or style of events.


  • When

  • Thursday, September 21, 2017
    11:00 AM - 1:30 PM

  • Where

  • Belo Mansion
    2101 Ross Ave
    Dallas, Texas 75201

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