IAB Canada's MIXX Canada 2013 Conference

Our industry is full of ins. The day-to-day life in marketing and advertising can be insightful and interesting while sometimes also quite intense. Take a break from your spreadsheets and PowerPoint presentations to learn what's happening in-market with our lineup of speakers at MIXX Canada.

Get inspired by Candy Chang, Artist

Candy takes the digital experience and unplugs it. The Atlantic called her work “one of the most creative community projects ever” and thanks to passionate people around the world, over 100 Before I Die walls have now been created in over 10 languages and in over 30 countries, including Kazakhstan, Argentina, China, and South Africa.

Look out for IAB Canada’s Candy Chang inspired “Before I Die” wall on display at the MIXX! Contribute your very own aspiration to the “Before I die I want to _______” chalkboard, see what the others have on their bucket list and get inspired!
To learn more about Candy Chang and her work, visit www.beforeidie.cc

Learn about what's happening in-market with Donald Chesnut, SapientNitro

Gartner Group put SapientNitro at the top of the magic quadrant of vision and execution amongst digital agencies. Hear what Donald Chesnut has to say about designing strategies across all the user's screen experiences including mobile, social and in-store.

See what's in development with Ian Jeffrey, FounderFuel

FounderFuel is this amazing connection between startups, mentors and ideas. The challenge is connecting between these startups and the market. On the other side of the of the coin we have publishers and marketers looking for the next new thing. Could we see a how these two things come together?

Get inquisitive with Dan Hill, Terraform Media & Susan Krashinsky, The Globe and Mail
Are you wondering how Netflix binge viewing is affecting the television/video market? What about cord cutting and multi-tasking cross devices? Some consumers seem to be changing their video habits dramatically. Are we going to see huge shifts of ad dollars towards online video?

Gain some insights with Dr. Doug Norris, Environics Analytics

Environics segments Canadians into 66 different segments. Incredible? Try this. Now we see more and more media suppliers looking into the power of this type of segmentation for targeting. Question is how have these segments changed over the years and where are they going?

See innovation with Brent Bernie, comScore

comScore looked into the future asking what is the future manifesto for measurement and analytics? Media fragmentation, duplication across multiple screens and new opportunities to reach consumers across platforms, locations and time challenge our current paradigms of media measurement. Some will find opportunity and some will find anxiety.

SoLoMo – In context with Tim Reis, Google

Compared to 5 years ago, the digital landscape is now much more dynamic with new devices and channels which is good for consumers; daunting for brands & agencies.

In order to keep up, industry and marketers are taking a “check box” approach to “Social” “Local” and “Mobile” picking their favorite logos for each. However consumers aren’t living in boxes, the reality is that they live their lives more seamlessly. For marketers today it’s not about the devices, it’s about where we are and what are we doing--context. Attribution is also a area that has evolved with SoLoMo so Tim will explore some tactical ways that marketers can measure ROI.

When

Where