IACC-Americas Connect 2018

 

About Chubb Hotel & Conference Center and The Franklin Institute

The Chubb Hotel & Conference Center is located in Lafayetter Hill, Pennsylvania. For more information on the venue, you can visit the Chubb website, here

The Franklin Institute is located on 222 N 20th St. in Philadelphia, Pennsylvania. For more information on the Institute, you can visit their website, here

  Go
  • Monday, April 16, 2018
  •  
    10:30 AM  -  11:30 AM
    Breakout: First Time Attendee Meeting

    Networking is one of the main reasons for having meetings. What a pity that most conference organizers create the settings for networking, but not the formats! This year, IACC’s First-Time Attendee is a unique opportunity to experience ‘guided networking’, and get to know a whole host of fellow attendees in a short time span. Long-standing IACC members will envy you first-timers for having the possibility to attend this session!

    Who Should Attend This Session:

    • First Time Attendees
     Optional  Closed 
    11:30 AM  -  1:00 PM
    Opening Lunch
    Attend the Opening Lunch and reconnect with existing colleagues and discover new ones!
     Optional  Closed 
    1:00 PM  -  3:15 PM
    Opening General Session & Keynote
    Center for Creative Leadership
    Speaker:
     Optional  Closed 
    3:15 PM  -  3:45 PM
    Afternoon Break & Exhibition
    Refreshments and an opportunity to visit the exhibitors and discuss new products and services.
     Optional  Closed 
    3:45 PM  -  4:45 PM
    Breakout: Activate Your Events and Your Marketing With Smart Social Media

    Go beyond social media 101 and learn how to engage your clients with new social media tactics that can be applied to your own marketing, as well as to support client events to produce more impactful results. Your events will have more impact and your clients will appreciate the added value. Learn the latest trends in visual strategies, live broadcasting, customer experience, advertising, monitoring and impact measurement.

    Who Should Attend This Session:

    • General Managers
    • Marketing Professionals
    • Sales Professionals

     

    Speaker:
     Optional  Closed 
    3:45 PM  -  5:15 PM
    Breakout: Session with Al Calarco
    Center for Creative Leadership
    Speaker:
     Optional  Closed 
    3:45 PM  -  4:45 PM
    Breakout: Trends in Wines and Spirits

    In this 60-minute breakout session, Brian Freedman will discuss the key trends impacting how consumers drink right now. From unusual whiskies to far-flung wines, this is a great opportunity to look at the factors impacting what's in our glasses in 2018.

    Who Should Attend This Session:

    • Food and Beverage Professionals
    • General Managers
    Speaker:
     Optional  Closed 
    4:45 PM  -  5:15 PM
    Campfire Sessions: Monday, April 16, 2018

    Campfire sessions are 30 minute presentations attended by small group of attendees meant to create enthusiastic and interactive conversation about an industry topic.

    Campfire Session 1: Copper Skillet Chefs

    Campfire Session 2: New Market and Delphi Session

     

     Optional  Closed 
    7:00 PM  -  10:00 PM
    IACC Opening Awards Ceremony
    Enjoy the opening of IACC-Americas Connect Conference and join colleagues to recognize those who have achieved so much for IACC and the industry.
     Optional  Closed 
  • Tuesday, April 17, 2018
  •  
    8:00 AM  -  9:30 AM
    Breakfast
     Optional  Closed 
    9:30 AM  -  10:00 AM
    Campfire Sessions: Tuesday, April 17, 2018
    Campfire sessions are 30 minute presentations attended by a small group of attendees meant to create enthusiastic and interactive conversation about an industry topic.
     Optional  Closed 
    9:30 AM  -  10:00 AM
    Morning Break & Exhibition
    Refreshments and an opportunity to visit the exhibitors and discuss new products and services.
     Optional  Closed 
    10:00 AM  -  11:00 AM
    Breakout: Negotiation Musts

    During this experiential session, MCA will set up a live in person negotiation role-play to demonstrate a quid-pro-quo process in action and a win/win for the client and conference center.  

    Speakers:
     Optional  Closed 
    10:00 AM  -  11:00 AM
    Breakout: Pouring on the Profits with Trinchero Family Estates

    The 5 P's for Profitable Beverage programs include basics and some out of the box thinking. Understanding your pricing, your resources at the local level with your distributors and knowing your products are key! 

    Join Carolyn White as she walks you through a remarkable tasting that will open your eyes on wine service. We will discuss Margin vs. Profit and discuss ideas on how to freshen up a stale program and give new life/creativity with simple touch points.

    Don't leave $$$ on the table by not grasping YOUR program and seeing what a few simple changes can make!

    Who Should Attend This Session:

    • Food and Beverage Professionals
    • All Attendees
    Speaker:
     Optional  Closed 
    10:00 AM  -  11:00 AM
    Breakout: University Fishbowl

    The University Fishbowl is a unique opportunity for professionals from universities, colleges and schools to share experiences; including challenges, opportunities and successes.  It is an open forum where good dialogue takes place amongst the attendees regarding hospitality in the institution of schools.  Share, assist and network with GM’s, sales directors, operations directors, and many more; and ultimately walk away with ‘Best Practices’ that can benefit your venue.

    Who Should Attend This Session:

    • University Professionals 
     Optional  Closed 
    10:00 AM  -  11:00 AM
    Chubb Corporate Trainer
     Optional  Closed 
    11:00 AM  -  12:00 PM
    Transfer to Franklin Institute
     Optional  Closed 
    12:00 PM  -  1:30 PM
    Copper Skillet Competition Final and Lunch at the Franklin Institute

    Don't miss this highlight event where chefs from the Americas, Europe, and Australia Asian Pacific battle it out to see who will take the coveted Global Copper Skillet Champion spot for 2018!

    Enjoy lunch as six chefs from around the globe turn their passion and skills into conference standard dishes which will be evaluated by top judges. 

     Optional  Closed 
    1:45 PM  -  3:30 PM
    Breakout: Culinary Mystery Tour

    Much like last year’s sold-out Mystery Session, Brian Freedman will lead guests on a journey through the trends in food and beverage that are shaping the way that Americans are eating and drinking right now. We will meet at a mystery off-site location in Philadelphia, and, over the course of an extended session, taste our way through the modern culinary landscape of the United States.

    Who Should Attend This Session:

    • Food and Beverage Professionals
    • General Managers
    Speaker:
     Optional  Closed 
    1:45 PM  -  3:30 PM
    IACC & MPI General Session: Sponsored by IACC, MeetingsNet, MPI, & Unique Venues

    A highly interactive general session held at the Franklin Institute will explore the role food service plays in our conferences and how we can deliver culinary elements to help people engage onsite. Breakout sessions will tackle hot topics including company culture, the perfect site visit, addressing barriers to exceptional meetings experiences, and more! 

    Learning Outcomes:

    • Learn what the latest trends in food and beverage are and how to incorporate them into your meetings and events.
    • Develop a better understanding of how the culinary element of your meeting can encourage networking and the building of strong delegate relationships.
    • Consider the challenges meeting planners face and how meeting venues can overcome them. 
    Speakers:
    Facilitator:
     Optional  Closed 
    3:30 PM  -  4:00 PM
    Networking Break at the Franklin Institute
     Optional  Closed 
    4:00 PM  -  5:00 PM
    Breakout at the Franklin Institute: Exploring Unique Learning Formats

    Have you heard of a Fishbowl? What about a Spectrogram? Open Space? There are many innovative educational formats in the event and conference space that we can employ to help our attendees engage, learn from each other and meet subject matter experts. But what are they? And how can they be deployed at meetings and events in ways that our participants can feel comfortable stepping outside their comfort zones? Let’s discuss some of the event industry’s tried-and-true and recently introduced session formats, and determine how they can be used at your meetings and events.

    Who Should Attend This Session:

    • General Managers
    • Leadership
    • Sales Professionals 

    Learning Outcomes:

    • Understand why engagement is important to the overall meeting and event experience.
    • Discover new learning and session design formats that can transform your meetings into engaging experiences.
    • Discuss the opportunities and challenges these types of sessions might create.
     
    Speaker:
     Optional  Closed 
    4:00 PM  -  5:00 PM
    Breakout at the Franklin Institute: Sharing of the IACC Meeting Room of the Future 2018 Research

    The way people interact has changed a lot in the last few years. This includes participants' interactions at meetings and events. Consider findings from recent global research from the IACC into meeting surroundings—not only the rooms themselves, but also the spaces where delegates congregate, network and socialize. Understand how the meeting space affects learning and networking, and ultimately the goals and objectives of your meetings and events.

    Who Should Attend This Session:

    • Venue Owners
    • Leadership
    • General Managers
    • Food & Beverage Professionals
    • Sales & Marketing Professionals
    • Audio Visual Professional

     Learning Outcomes:

    • Learn how different meeting rooms support learning outcomes and help maximize meeting ROI.
    • Develop a better understanding of how technology can help build multi-way communication in the room and for virtual participants.
    • Consider the different venue types and non-traditional room layouts that help foster connections between and among delegates.
    Speaker:
     Optional  Closed 
    4:00 PM  -  5:00 PM
    Breakout at the Franklin Institute: The Site Visit Par Excellence

    During this experiential session, Cindy will coach the audience on the ideal site visit. Complete with actors and props to be clients, general managers, executive chefs, etc., to bring to life. The overall goal will be to avert a disastrous site inspection/client meeting.  

    Who Should Attend This Session:

    • Sales Professionals 
    Speakers:
     Optional  Closed 
    4:00 PM  -  5:00 PM
    Franklin Institute: Power, Postivity & Perseverance...Creating & Maintaining Your Dream Team

    There is a common question asked among Business Owners, Top Executives, and General Managers...How do you create a company culture that customers and employees fall in love with and therefore drives the company to business success? In this session at the Franklin Institute, you will learn the eight crucial steps it takes to build a Cohesive, Thriving and Happy Company Culture, while learning why fewer than 10% of companies in Asia, Europe and North America succeed in this task.

    Discussion topics will include:
    - Why should you care about the Company Culture.
    - How to hire people that fit that culture.
    - How to get your team to appreciate company values.
    - How to work together as a team instead of individuals.

    Who Should Attend This Session:

    • General Managers
    • Senior Leadership
    Speaker:
     Optional  Closed 
    5:00 PM  -  6:00 PM
    Free Time at the Franklin Institute
     Optional  Closed 
    6:00 PM  -  10:00 PM
    Exploring the Philly Food Scene. Dinner in the City

    Explore downtown Philadelphia and enjoy dinner on your own or with other IACC-Americas Connect attendees. Ground transportation will drop you at various locations throughout the city and return transfers to the Chubb Hotel & Conference Center will be provided. 

     Optional  Closed 
  • Wednesday, April 18, 2018
  •  
    7:30 AM  -  9:00 AM
    Lead First! A Unique & Dynamic Presentation on Leadership in Times of Success, Turbulence, & Change

    Join Laura Schwartz for breakfast as she addresses leadership in successful, turbulent and changing times for companies and associations. This presentation is unique and empowering as it incorporates more than 200 years of U.S. Presidents, First Ladies and their stories which have rarely, if ever, been shared before from deep behind the scenes of The White House. All anecdotes are non-partisan, interesting, relevant and relatable to your company or association and are accompanied by tips that attendees can immediately put into action in their personal or professional lives.

    As a witness on the front lines of climatic celebrations as well as moments of great gravity, determination and leadership, Laura achieved a rare perspective on the private and public moments of first families and global leaders.

    Laura shares valuable takeaways in this unforgettable program using inspiring stories and visuals from the earliest White House inhabitants, along with first-hand accounts of defining moments during the Clinton administration. She illustrates real solutions from the successes and failures in leadership that we all can use in our daily lives as we work with our customers and colleagues and share within our communities and families.

    Who Should Attend This Session:

    • General Managers
    • Senior Leadership
    • All Attendees

    Learning Outcomes:

    • Techniques to leading in time of success, turbulence, and change. 
    • Skills to conquer challenges and focus under fire.
    • The meaning of being present to win in work and life. 
    Speaker:
     Optional  Closed 
    9:15 AM  -  10:15 AM
    Breakout: CBRE

    A review of 2017 actual performance in the U.S. lodging and conference industries and predictions for the year ahead.

    Who Should Attend This Session:

    • General Managers
    • Senior Leadership
    Speaker:
     Optional  Closed 
    9:15 AM  -  10:15 AM
    Breakout: Continued Activate Your Events and Your Marketing with Smart Social Media

    Go beyond social media 101 and learn how to engage your clients with new social media tactics that can be applied to your own marketing, as well as to support client events to produce more impactful results. Your events will have more impact and your clients will appreciate the added value. Learn the latest trends in visual strategies, live broadcasting, customer experience, advertising, monitoring and impact measurement.

    Who Should Attend This Session:

    • General Managers
    • Marketing Professionals
    • Sales Professionals
    Speaker:
     Optional  Closed 
    9:15 AM  -  10:15 AM
    Breakout: So You Think You Are Leveraging Your IACC Status? Think Again...

    During this experiential session, MCA will present ideas, tips and tricks to leverage your IACC membership to win more business in this competitive landscape. This session is an absolute must for anyone in sales!

    Who Should Attend This Session:

    • Sales Professionals
    Speakers:
     Optional  Closed 
    9:15 AM  -  10:15 AM
    Breakout: Technology & Internet

    Everyone has experienced “internet anxiety” at some point. Waiting for that next page to load can feel like an eternity. Event planners are increasingly savvy about the quality of internet in a facility. It is now the responsibility of the venue to take a leading role in ensuring that they can provide what the customer needs. Join us as we simplify internet for meetings and provide practical advice on the venue’s role in providing a great Wi-Fi experience.

    Learning Outcomes:

    • Improve your knowledge of internet sales, ask the right questions and uncover clients true needs.
    • Learn how to leverage your internet offerings as a differentiator.
    • Gain insight into your internet infrastructure and how it should be managed.
    • Learn how to heighten attendees satisfaction and meet the growing demands for provision of adequate bandwith.
    Speaker:
     Optional  Closed 
    10:15 AM  -  10:45 AM
    Morning Break & Exhibition
    Refreshments and an opportunity to visit the exhibitors and discuss new products and services.
     Optional  Closed 
    10:45 AM  -  12:15 PM
    Closing Session: Solutions Room

    During the closing session, attendees will have five minutes of free consultancy from fellow participants on how to solve a challenge. The challenge derives from experiences acquired during the IACC Conference. Each participant chooses their own challenge and functions as consultant to 7 other participants. 

     Optional  Closed 
    12:15 PM  -  1:30 PM
    Lunch
     Optional  Closed 
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