IACC-Americas Connect 2018

 

About Chubb Hotel & Conference Center and The Franklin Institute

The Chubb Hotel & Conference Center is located in Lafayetter Hill, Pennsylvania. For more information on the venue, you can visit the Chubb website, here

The Franklin Institute is located on 222 N 20th St. in Philadelphia, Pennsylvania. For more information on the Institute, you can visit their website, here

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  • Monday, April 16, 2018
  •  
    10:30 AM  -  11:30 AM
    2018 IACC Ambassadors Pre-Conference: Invitation Only Session
     Optional  Closed 
    10:30 AM  -  11:30 AM
    Breakout: First Time Attendee Meeting

    Networking is one of the main reasons for having meetings. What a pity that most conference organizers create the settings for networking, but not the formats! This year, IACC’s First-Time Attendee is a unique opportunity to experience ‘guided networking’, and get to know a whole host of fellow attendees in a short time span. Long-standing IACC members will envy you first-timers for having the possibility to attend this session!

    Who Should Attend This Session:

    • First Time Attendees

     

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     Optional  Closed 
    11:30 AM  -  1:00 PM
    Opening Lunch
    Attend the Opening Lunch and reconnect with existing colleagues and discover new ones!
     Optional  Closed 
    1:00 PM  -  3:15 PM
    Innovation & Leadership in a V.U.C.A. world (Volatile, Uncertain, Complex and Ambiguous)

    Many of today leaders have great innovative long term ideas and strategic vision. What most lack is a common sense approach to taking care of the individuals who will manage the change processes, and execute on the strategic plan in these uncertain times.  Great leadership contains a large dose of Self Awareness. NOTE: We judge ourselves by our intentions, everyone who works with us, judges us by our behavior.  DO your daily leadership behaviors MATCH your innovative leadership intentions?

     

     Who Should Attend This Session:

    • All Attendees

     Learner Outcomes:

    • Gain self-awareness through an in-depth look at behavioral preferences that impact innovation.
    • Understand strengths and developmental needs-we judge ourselves by our intentions, others judge us by our behavior. Understanding this tension is key to effective leadership.
    • Navigate complex leadership issues-Much of what managers and leaders are required to do in today's multifaceted organizational climate is to be able to read problem sets, recognizing that often there are no easy, or in some cases, correct answers.
    • Develop a deeper understanding of practices that are essential for successful innovative leadership within organizations.
    • Understand and explore interdependent leadership that is necessary to lead across teams, culture, and locations
    • Discover strategic agility: participants will be able to anticipate future trends and decision consequences accurately. 

     

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    Speaker:
     Optional  Closed 
    3:15 PM  -  3:45 PM
    Afternoon Break & Exhibition
    Refreshments and an opportunity to visit the exhibitors and discuss new products and services.
     Optional  Closed 
    3:45 PM  -  4:45 PM
    Breakout: Activate Your Events and Your Marketing With Smart Social Media

    Go beyond social media 101 and learn how to engage your clients with new social media tactics that can be applied to your own marketing, as well as to support client events to produce more impactful results. Your events will have more impact and your clients will appreciate the added value. Learn the latest trends in visual strategies, live broadcasting, customer experience, advertising, monitoring and impact measurement.

    Who Should Attend This Session:

    • General Managers
    • Marketing Professionals
    • Sales Professionals

    Learner Outcomes:

    • Learn how the latest social media and content marketing trends can be applied to your conference center marketing communication.
    • Understand the value of social media marketing for your client events and learn how to support future client event needs.

     

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    Speaker:
     Optional  Closed 
    3:45 PM  -  5:15 PM
    Breakout: Practical Approaches to Leading Self, and Others

    In the follow up session, we will move Leadership Theory into practical application. Shortened to the acronym DAC, the direction, alignment and commitment framework is a powerful tool in understanding and calibrating the effectiveness of leadership in your organization. DAC understands leadership as a social process leading to the outcomes of shared direction, mutual alignment, and deepened commitments.

    Who Should Attend This Session:

    • All Attendees

    Learner Outcomes:

    • Gain self-awareness through an in-depth look at behavioral preferences that impact innovation.
    • Understand strengths and developmental needs – we judge ourselves by our intentions, others judge us by our behavior.  Understanding this tension is a key to effective leadership.
    • Navigate complex leadership issues – Much of what managers and leaders are required to do in today’s multifaceted organizational climate is to be able to read problem sets, recognizing that often there are no easy or in some cases correct answers.
    • Develop a deeper understanding of practices that are essential for successful innovative leadership within organizations.
    • Understand and explore interdependent leadership that is necessary to lead across teams, cultures and locations.
    • Discover Strategic Agility: participants will be able to anticipate future trends and decision consequences accurately; 
     

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    Speaker:
     Optional  Closed 
    4:45 PM  -  5:15 PM
    Campfire Sessions: Monday, April 16, 2018

    Campfire Session 1: Copper Skillet Chefs 

    Campfire Session 2: Maximizing Sales & Catering with Delphi.fdc

    Session will be a lively question and answer encounter focusing on our cloud-based solution known as Delphi.fdc. Emphasis will be on managing events, automating sales process, and maximizing usage of the system to increase profits.  Focus will be on how Convention Centers and Stadiums are taking advantage of the partnership between Salesforce and Amadeus to increase the productivity of their sales staff.

    Speaker: Greg Lindquist, Amadeus

    ​Campfire Session 3: TTIF Technology Tracking Inventory Fast

    Technology inventory can be expensive, so maximizing the value of your technology investment means you must understand what you have, where it is and what condition it is in on a regular basis.  In this campfire session we’ll have a quick, focused discussion on the importance of managing your technology equipment inventory to maximize your return on investment.  If you don’t know the current value of your AV inventory, or worse, sometimes can’t find it when you need it  - please come join the conversation.

    Speaker: Eric Bracht, Electro-Media Design

    Campfire Session 4: Social Media Show and Tell

    Evan Urbania of ChatterBlast Media will facilitate a lively discussion where members are encouraged to share their successes and failures using social media marketing. Chat about current trends, GIFs, live video projects and the latest trending cat pics.

    ​Speaker: Evan Urbania, ChatterBlast Media

    Campfire Session 5:  Harnessing Event Wi-Fi Networks to Improve Customer Understanding and Engagement

    Kloudspot’s offers tremendous opportunity to drastically enhance the event experience for event organizers, event managers, brands and attendees. Identification and classification of the attendees and in premise behavior can go a long way in enhancing the event experience for both the exhibitors and the attendees and providing meaningful, memorable experiences and interactions. Kloudspot helps businesses in digital transformation by creating Intelligence Systems and Engagement Systems over existing Wi-Fi and sensor networks.

    Speaker: Jim Ervin, Kloudspot

     

     Optional  Closed 
    6:30 PM  -  10:00 PM
    IACC Opening Awards Ceremony


    The Opening Awards Ceremony will take place on the Marquis Event Deck and Lobby at Chubb.

    Enjoy the opening of IACC-Americas Connect Conference and join colleagues to recognize those who have achieved so much for IACC and the industry.

     Optional  Closed 
  • Tuesday, April 17, 2018
  •  
    7:30 AM  -  9:00 AM
    Breakfast
     Optional  Closed 
    9:00 AM  -  9:30 AM
    Campfire Sessions: Tuesday, April 17, 2018

    Campfire Session 1: Employee Engagement/Benefits of IACC for our Employees

    Do you know the real reasons why employees leave? A recent SHRM study debunked the myth of the “Bad Boss” and suggested that managers who enable their employees to do work they enjoy, help them work to their strengths, and enable their employees to carve a path for career development that accommodates personal priorities are more successful at retaining an engaged and productive workforce.  Join this session find out more about how you and IACC can support your efforts to network, mentor, and develop your staff into roles they love and stay in.  

    Speaker: Shannon Swayney

    Campfire Session 2: Coaching People

    Everyone is on a learning curve! Even when you think you’ve mastered your craft, something changes – a new competitive challenge, a systems change, a bigger goal. For most of us, it is not enough to simply come up the curve – we must bring others along. Perhaps you’re viewed as a “go-to” person in a certain area, and need to get others up to speed. Or, maybe you’re a manager looking to foster higher performance with your team. In this session, we will look at a structure for coaching people, and discuss challenges and opportunities related to the topic.

    Speaker: Kevin Hannan

    Campfire Session 3: IACC Mentorship Program

    Please join us to learn more about IACC's new Mentorship Program, one of the most exciting new opportunities for members to help grow your knowledge and careers. We'll discuss the format of the program, as well as hear from the participants who are already engaged in it.

    Speaker: Paul Dolce

    Campfire Session 4: Cross-Cultural Communication and Etiquette

    During her campfire session, Dr. Yoo will discuss the following:

    • It's not just a language barrier!
    • Is body language universal?
    • Cultural variations in making introductions, exchanging business cards, and recognizing position and status
    • Different dining practices by culture

    Speaker: Dr. Joanne Jung-Eun Yoo

    Campfire Session 5: Keyfactors to Understanding the Buying Habits of Latin American Meeting Planners

    Speaker: Yanet Gavira, IBTM Americas

     Optional  Closed 
    9:00 AM  -  9:30 AM
    Morning Break & Exhibition
    Refreshments and an opportunity to visit the exhibitors and discuss new products and services.
     Optional  Closed 
    9:30 AM  -  10:30 AM
    Breakout: Building Social Capital

    In 2014, Google completed research on the characteristics of its highest performing teams. One of the top predictors of high team performance was “psychological safety”, a term introduced and defined by Harvard Business School professor Dr. Amy Edmonson as a “shared belief held by members of a team that the team is safe for interpersonal risk taking." Connectivity matters. The same is true at an organizational level; in fact, some organizations describe their connectivity with each other, their partners, suppliers, and customers as a collective social capital. This session explores this research and why it matters for teams, leaders, entrepreneurs…really, anyone who works! Additionally, you will gain tools that make it easier to apply key points back on the job.

    Who Should Attend This Session:

    • All Attendees

    Learner Outcomes:

    • Understand the concept of "psychological safety" and its link to term performance.
    • Learn more about social capital: the connectivity each person has, and that an organization has collectively.
    • Discuss how these concepts might apply to your professional goals.
    • Receive practical, shareable tools that help apply these concepts to your work. 
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    Speaker:
     Optional  Closed 
    9:30 AM  -  10:30 AM
    Breakout: Negotiation Musts

    During this experiential session, MCA will set up a live in person negotiation role-play to demonstrate a quid-pro-quo process in action and a win/win for the client and conference center.  

    Who Should Attend This Session:

    • Sales Professionals

    Learner Outcomes:

    • An understanding of how to uncover what the client values.
    • Developing a negotiations plan.
    • When to walk away.

     

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    Speakers:
     Optional  Closed 
    9:30 AM  -  10:30 AM
    Breakout: Pouring on the Profits with Trinchero Family Estates

    The 5 P's for Profitable Beverage programs include basics and some out of the box thinking. Understanding your pricing, your resources at the local level with your distributors and knowing your products are key! 

    Join Carolyn White as she walks you through a remarkable tasting that will open your eyes on wine service. We will discuss Margin vs. Profit and discuss ideas on how to freshen up a stale program and give new life/creativity with simple touch points.

    Don't leave $$$ on the table by not grasping YOUR program and seeing what a few simple changes can make!

    Who Should Attend This Session:

    • Food and Beverage Professionals
    • All Attendees

    Learner Outcomes:

    • Understanding the role of beverage in your profitability 
    • How to raise your bar of profitability 
    • Learn the 5 P's of Profitable Beverage programs

     

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    Speaker:
     Optional  Closed 
    9:30 AM  -  10:30 AM
    Breakout: Trends in Wines and Spirits

    In this 60-minute breakout session, Brian Freedman will discuss the key trends impacting how consumers drink right now. From unusual whiskies to far-flung wines, this is a great opportunity to look at the factors impacting what's in our glasses in 2018.

    Who Should Attend This Session:

    • Food and Beverage Professionals 
    • General Managers

    Learner Outcomes:

    • A greater understanding of current food and beverage trends
    • More comfort and confidence when pairing food and beverages
    • A renewed appreciation for how to leverage local flavors in your facility 

     

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    Speaker:
     Optional  Closed 
    10:45 AM  -  11:30 AM
    Transfer to Franklin Institute

    Buses will depart from the conference center doors near the IACC registration desk. 

     Optional  Closed 
    11:00 AM  -  2:00 PM
    Registration: Franklin Institute Pendulum Gallery
     Optional 
    12:00 PM  -  1:30 PM
    Copper Skillet Competition Final and Lunch at the Franklin Institute

    Don't miss this highlight event where chefs from the Americas, Europe, and Australia Asian Pacific battle it out to see who will take the coveted Global Copper Skillet Champion spot for 2018!

    Enjoy lunch as five chefs from around the globe turn their passion and skills into conference standard dishes which will be evaluated by top judges. 

     Optional  Closed 
    1:30 PM  -  3:15 PM
    Breakout: Culinary Mystery Tour

    Meet in Pendulum Gallery at 1:30pm by the registration desk to take a short bus ride to the mystery location. Buses depart promptly at 1:45pm.

    Much like last year’s sold-out Mystery Session, Brian Freedman will lead guests on a journey through the trends in food and beverage that are shaping the way that Americans are eating and drinking right now. We will meet at a mystery off-site location in Philadelphia, and, over the course of an extended session, taste our way through the modern culinary landscape of the United States.

    Due to space restrictions, this session required pre-registration. If you have pre-registered for the session and received a ticket with your name badge, please meet at 1:30pm in the Pendulum Gallery at the IACC registration desk, located by the staircase. The group will take a short bus ride to the mystery location. If you were not able to pre-register and would like to attend we will have a waiting list in the event of cancellations. Please stop by the registration desk by 10:00am on Tuesday, April 17 to put your name on the list. 

    If you are on the waiting list please meet the group in the Pendulum Gallery at the IACC registration desk, located by the staircase by 1:30pm on Tuesday in case a spot opens up. If a spot opens then you will take a short bus ride with the group to the mystery location.

    Who Should Attend This Session:

    • Food and Beverage Professionals
    • General Managers

    Learner Outcomes:

    • More comfort and confidence when pairing food and beverages
    • A renewed appreciation for how to leverage local flavors in your facility
    • A greater understanding of current food and beverage trends

     

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    Speaker:
     Optional  Closed 
    1:45 PM  -  3:30 PM
    IACC & MPI General Session F&B : Sponsored by IACC, Kingman Inc., MeetingsNet, MPI, & Unique Venues

    A highly interactive general session held at the Franklin Institute will explore the role food service plays in our conferences and how we can deliver culinary elements to help people engage onsite. Breakout sessions will tackle hot topics including company culture, the perfect site visit, addressing barriers to exceptional meetings experiences, and more! 

    Who Should Attend This Session:

    • All Attendees

    Learner Outcomes:

    • Learn what the latest trends in food and beverage are and how to incorporate them into your meetings and events.
    • Develop a better understanding of how the culinary element of your meeting can encourage networking and the building of strong delegate relationships.
    • Consider the challenges meeting planners face and how meeting venues can overcome them. 

     

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     Optional  Closed 
    3:30 PM  -  4:00 PM
    Networking Break at the Franklin Institute
    The Networking Break at the Franklin Institute is located in the Conference Center Foyer in The Elaine Levitt and Joel Gershman Education and Conference Center.
     Optional  Closed 
    3:45 PM  -  4:45 PM
    Breakout: For U(niversities)!

    This session is a unique opportunity for professionals from universities, colleges and schools to share experiences; including challenges, opportunities and successes.  It is an open forum where good dialogue takes place amongst the attendees regarding hospitality in the institution of schools.  Share, assist and network with GM’s, sales directors, operations directors, and many more; and ultimately walk away with ‘Best Practices’ that can benefit your venue.

    Who Should Attend This Session:

    • All staff at or representing university or academic venues.

     

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     Optional  Closed 
    4:00 PM  -  5:00 PM
    Breakout at the Franklin Institute: Exploring Unique Learning Formats

    Have you heard of a Fishbowl? What about a Spectrogram? Open Space? There are many innovative educational formats in the event and conference space that we can employ to help our attendees engage, learn from each other and meet subject matter experts. But what are they? And how can they be deployed at meetings and events in ways that our participants can feel comfortable stepping outside their comfort zones? Let’s discuss some of the event industry’s tried-and-true and recently introduced session formats, and determine how they can be used at your meetings and events.

    Who Should Attend This Session:

    • General Managers
    • Leadership
    • Sales Professionals 

    Learner Outcomes:

    • Understand why engagement is important to the overall meeting and event experience.
    • Discover new learning and session design formats that can transform your meetings into engaging experiences.
    • Discuss the opportunities and challenges these types of sessions might create.
     
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    Speaker:
     Optional  Closed 
    4:00 PM  -  5:00 PM
    Breakout at the Franklin Institute: Sharing of the IACC Meeting Room of the Future 2018 Research

    This session is located in Classroom 5 in The Elaine Levitt and Joel Gershman Education and Conference Center at the Franklin Institute. 

    The way people interact has changed a lot in the last few years. This includes participants' interactions at meetings and events. Consider findings from recent global research from the IACC into meeting surroundings—not only the rooms themselves, but also the spaces where delegates congregate, network and socialize. Understand how the meeting space affects learning and networking, and ultimately the goals and objectives of your meetings and events.

    Who Should Attend This Session:

    • Venue Owners
    • Leadership
    • General Managers
    • Food & Beverage Professionals
    • Sales & Marketing Professionals
    • Audio Visual Professional

     Learner Outcomes:

    • Learn how different meeting rooms support learning outcomes and help maximize meeting ROI.
    • Develop a better understanding of how technology can help build multi-way communication in the room and for virtual participants.
    • Consider the different venue types and non-traditional room layouts that help foster connections between and among delegates.

     

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    Speaker:
     Optional  Closed 
    4:00 PM  -  5:00 PM
    Breakout at the Franklin Institute: The Site Visit Par Excellence

    This session is located in the Main Conference room in The Elaine Levitt and Joel Gershman Education and Conference Center at the Franklin Institute.   

    During this experiential session, Cindy will coach the audience on the ideal site visit. Complete with actors and props to be clients, general managers, executive chefs, etc., to bring to life. The overall goal will be to avert a disastrous site inspection/client meeting.  

    Who Should Attend This Session:

    • Sales Professionals 

    Learner Outcomes:

    • Proper Planning Tips
    • Creative Site Visit Ideas
    • Tools to involve Senior Leadership

     

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    Speakers:
     Optional  Closed 
    4:00 PM  -  5:00 PM
    Franklin Institute: The Leadership Equation...Creating and Maintaining the Ultimate Dream Team

    This session is located in Classroom 6 at The Elaine Levitt and Joel Gershman Education and Conference Center at the Franklin Institute.   

    There is a common question asked among Business Owners, Top Executives and General Managers…How do you create a company culture that customers and employees fall in love with and therefore drives the company to business success? Learn the [remove] crucial steps it takes to build a cohesive, thriving and happy company culture, while learning why fewer than 10% of companies in Asia, Europe and North America succeed in this task. This session explores the characteristics of extraordinary leaders and teams, along with giving skill sets to create an amazing team that is productive and moving in the right direction. Discover how to create cohesion, handle crisis, fail forward and be engaged.

    Who Should Attend This Session:

    • General Managers
    • Senior Leadership

    Learner Outcomes:

    • Why should you care about the Company Culture
    • How to hire people that fit that culture.
    • How to get your team to appreciate company values.
    • How to work together as a team instead of individuals.

     

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    Speaker:
     Optional  Closed 
    5:00 PM  -  6:00 PM
    Cocktail Reception at the Franklin Institute
    Enjoy networking with your peers while exploring the Franklin Institute. 
     Optional  Closed 
    6:00 PM  -  10:00 PM
    Exploring the Philly Food Scene. Philly Dine Around

    Explore downtown Philadelphia and enjoy a Philly Dine Around with other IACC-Americas Connect attendees. Make sure to plan ahead and make a reservation at one of Philly's great restaurants. Looking for some suggestions? Consult the Philly Restaurant Map for ideas!

    If you would prefer to return to Chubb or Chestnut Hill after the cocktail reception a bus will be available at the main entrance of the Franklin Institute at 6:00pm to make return transfers.

    Ground transportation will drop you at various locations throughout the city and return transfers to the Chubb Hotel & Conference Center will be provided. 

     Optional  Closed 
  • Wednesday, April 18, 2018
  •  
    8:00 AM  -  9:30 AM
    Breakfast & General Session: Lead First! A Unique & Dynamic Presentation on Leadership

    Join Laura Schwartz for breakfast as she addresses leadership in successful, turbulent and changing times for companies and associations. This presentation is unique and empowering as it incorporates more than 200 years of U.S. Presidents, First Ladies and their stories which have rarely, if ever, been shared before from deep behind the scenes of The White House. All anecdotes are non-partisan, interesting, relevant and relatable to your company or association and are accompanied by tips that attendees can immediately put into action in their personal or professional lives.

    As a witness on the front lines of climatic celebrations as well as moments of great gravity, determination and leadership, Laura achieved a rare perspective on the private and public moments of first families and global leaders.

    Laura shares valuable takeaways in this unforgettable program using inspiring stories and visuals from the earliest White House inhabitants, along with first-hand accounts of defining moments during the Clinton administration. She illustrates real solutions from the successes and failures in leadership that we all can use in our daily lives as we work with our customers and colleagues and share within our communities and families.

    Who Should Attend This Session:

    • General Managers
    • Senior Leadership
    • All Attendees

    Learner Outcomes:

    • Techniques to leading in time of success, turbulence, and change. 
    • Skills to conquer challenges and focus under fire.
    • The meaning of being present to win in work and life. 

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    Speaker:
     Optional  Closed 
    9:45 AM  -  10:45 AM
    Breakout: CBRE

    Information and insights to the drivers of performance change in the U.S. Lodging industry with a focus on Conference Center operations. 

    Who Should Attend This Session:

    • General Managers
    • Senior Leadership

    Learner Outcomes:

    • Learn historical trends and forecasts for the year ahead. 

     

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    Speaker:
     Optional  Closed 
    9:45 AM  -  10:45 AM
    Breakout: Continued Activate Your Events and Your Marketing with Smart Social Media

    Go beyond social media 101 and learn how to engage your clients with new social media tactics that can be applied to your own marketing, as well as to support client events to produce more impactful results. Your events will have more impact and your clients will appreciate the added value. Learn the latest trends in visual strategies, live broadcasting, customer experience, advertising, monitoring and impact measurement.

    Who Should Attend This Session:

    • General Managers
    • Marketing Professionals
    • Sales Professionals

    Learner Objectives:

    • Learn how the latest social media and content marketing trends can be applied to your conference center marketing communications.
    • Understand the value of social media marketing for your client events and learn how to support future client event needs.  

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    Speaker:
     Optional  Closed 
    9:45 AM  -  10:45 AM
    Breakout: Millennials & Technology Adoption

    This session is pending CMP CE approval. 

    During this breakout session, Srikanth Beldona will discuss:

    • The adoption life cycle
    • Attitudes towards technology
    • Using technology to improve work and life in general
    • The digitally connected generation
    Speaker:
     Optional  Closed 
    9:45 AM  -  10:45 AM
    Breakout: So You Think You Are Leveraging Your IACC Status? Think Again...

    During this experiential session, MCA will present ideas, tips and tricks to leverage your IACC membership to win more business in this competitive landscape. This session is an absolute must for anyone in sales!

    Who Should Attend This Session:

    • Sales Professionals
    • General Managers

    Learner Outcomes:

    • Using IACC as a toll to open more doors.
    • Partnering with MPI locally to expand your prospects.
    • Creating a competitive advantage worksheet to sell more aggressively. 

     

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    Speakers:
     Optional  Closed 
    10:45 AM  -  11:15 AM
    Morning Break & Exhibition
    Refreshments and an opportunity to visit the exhibitors and discuss new products and services.
     Optional  Closed 
    11:15 AM  -  12:30 PM
    Closing Session: Solutions Room

    During the closing session, attendees will have five minutes of free consultancy from fellow participants on how to solve a challenge. The challenge derives from experiences acquired during the IACC Conference. Each participant chooses their own challenge and functions as consultant to 7 other participants. 

     

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     Optional  Closed 
    12:30 PM  -  1:30 PM
    Lunch
     Optional  Closed 
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