IACC Europe Knowledge Festival 2018

Workshops and Campfire Sessions


Third Party Engagement  - The Great Debate 


Mindful Leadership or Mindless Management - Mike Hohnen, The Service Profit Chain Specialist

With engagement levels eroding year after year, according to Gallup. Maybe it is time we re think how we lead our front line. Because in the service industry we cannot afford to have lukewarm employees - Enthusiasm and Engagement is the name of the game.


Learner Outcomes

  • Understand the three cornerstones of more mindful leadership
  • Reflect on your own leadership style from this perspective 
  • Decide what you would like to do differently in the future


Differentiating your product & standing out in a competitive market  - Mandy Jennings, Managing Director of Paje Consultancy and Executive Director of Venues of Excellence

This session will look at:

  • How easy is it to predit the future?
  • Changing customers and what they want from the conference market
  • Hotels V Conference Centres - maximising your specialist position
  • Importance of your shop window
  • Showcasing your venue in a virtual world
  • Key takeaways
  • Questions?

Learner Outcomes

  • Top tips on how to stand out in a competitive market
  • Work to understand your values and deliver them clearly in the shop window
  • Price those differentiated values correctly and maximise revenue
  • Ditch the old way of doing things and embrace informality and sponteaneity!


" The MASSIVE Goal Principle" - David Hyner, Stretch Development
In this fast paced workshop David shares how the process actually works enabling delegates to leave and take action towards their own MASSIVE Goals

Learner Outcomes

  • Hear how others have succeeded
  • Learn how to set your massive goal
  • Learn the secret of mastermind groups
  • See how just 5 - 10 minutes a day can change your life and business


The ABC of Leadership – Mike Hohnen, The Service Profit Chain Specialist

As a leader you have just three basic tools at your disposal. Your
ctions, Behaviour and  your Conversations. How you apply them determines how effective you will be in your leadership role

Learner Outcomes
  • Understand how these three simple instruments define your leadership
  • Raise your awareness on how you are using them at the moment
  • Decide what you are going to do differently in the future


Food for Thought : Menu Trends in Menu Design – Mark Cooper, IACC

Food and wellness-based meetings trends are transitory by nature; however, over the past several decades, we have seen an unprecedented increase in health-orientated foods that are driving consumer spend and cross-sector operations. Discover the trends that are shaping conference food and beverage from a comprehensive survey of IACC conference venues, meeting planners and culinary experts around the globe, and how those trends can help you re think the ways you feed your attendees. 
Learner Outcomes
  • Discover the latest and greatest catering ideas from venues across the globe
  • Learn how meeting professionals are using meals and menus to prepare audiences for learning, engagement and business
  • Find out how you can better utilize F&B to maximise the event experience

Portugal wines- Such a small country and yet so many different wines...Maitre Adao Esteves

Portugal is one of the World's well known Wine Countries, known by different types of wine that exists in such a small country. However, the Atlantic see and winds on Lisbon, the warm soil and high temperature to the South in Alentejo, and the hilly and balsatic soil in the North at Douro, creates different types of wines that you can discover in a simple tasting . You can travel the entire country and understand our culture just with a glass of wine.

Join us to learn more and try for yourself

Learner Outcomes

  • To know the different Wine Regions of Portugal
  • Understand the climate influence when tasting wine
  • Learn the basic notions to taste a wine
  • Feel the difference between Alentejo, Lisbon and Douro Wines



How to raise your profile and increase your spheres of influence - David Hyner

A quick fire inter- active session where delegates identify the core areas of activity that would raise their industry and personal profile to position themselves as experts and become the " must hire " professional in their industry

Learner Outcomes

  • See how 5 minutes a day could transform your reputation in just one year
  • How sharing your knowledge can give you a global audience at virtually no cost
  • Why it is critical that over the next 5 years, you position yourself as an expert rather than a generalist


It's all about service ! - Pieter Allaert

It’s no secret that results come from offering a unique customer experience. I would like to debate about the steps you need in your company to increase service and guest satisfaction.

Learner Outcomes

  • Some facts and figures about service
  • Guest expectation around service
  • Some techniques to improve service


Exploring our Understanding of Disruptive Thinking - Mike Hohnen

An inter-active session to explore and understand Disruptive Thinking

Learner Outcomes

  • Why is it interesting?
  • What does it mean?
  • How does it happen?

A range of campfire sessions will be available  covering a variety of key topics including HR, Virtual Reality, Social Media, Technology & IT, Food & Beverage Trends & IACC initiatives 

Venue sight Tours 

Venue sight Tours will be available between 0900 and 1100 , leaving from the main Registration Desk . Times will be advertised on registration and you will need to pre register if you wish to take part 

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