With Gerry Brown, Research Director, European Software Group, IDC
and Stephane Castellani, Senior Director Product Marketing - World, Axway
Join IDC, Axway and a select group of your peer group on the evening of the 8th March to debate the issues and challenges that surround successful navigation of the experience economy. You will enjoy a 1st class dinner in the exclusive setting of The Gherkin, the ideal backdrop for a thought-provoking discussion on delivering differentiated and compelling customer experiences.
We are entering the realms of a hyper-connected networked world. Everything and everybody will become connected using the Internet as a medium. The exponential adoption of the concept of IoT (the Internet of Things) further magnifies the 'connected customer'. IDC forecasts that IoT endpoints will grow from 12.1 billion in 2015 to more than 30 billion in 2020. People and businesses will be continuously connected to interactive data streams that will inform and guide their every move. This trend is so severe that IDC forecasts that by 2020, 50% of the Global 2000 will see the majority of their business coming from digitally-enhanced offerings and operations.
Customer experiences can be massively enhanced by this connectivity through the provision of personalised and contextually relevant data and information which marketers can use to surprise, delight and create advocacy and lasting customer loyalty leading to increased wallet share. Some marketers will abuse this higher connectivity by spamming customers with unwanted messages and content. Their time will be short-lived. Enterprises must embrace digital technologies in combination and balance with a truly customer-centric ethos. In short, only those enterprises that deliver superior and differentiated customer experiences in the omni-channel world of the digital economy will thrive.By attending this interactive dinner and discussion you will have a great opportunity to learn from and share experiences with your peers, giving you a invaluable insight into how you can:• Continuously deliver new experiences and compelling apps for your customers and business partners
• Embrace the 'API economy' and make your digital assets more agile, secure and responsive
• Plan for the next stage of omni-channel – envision how 'customer experience networks' will transform future digital value chains
08/03/17 18:30 - 22:00
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The Gherkin30 St. Mary AxeLondon, Greater London EC3A 8EPUnited Kingdom020 7071 5009
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