Discover new ways to improve your email promotions, including when to email, what to email, and testing email copy. Then find out how to analyze your email response rates, including getting the bench marks for open rates and click through rates. Learn how to improve your email promotion and responses with tracking and testing.
Get a basic introduction to email promotions. If you are advanced, your instructor is an email expert and can answer your toughest questions as well.
Why email marketing
Targeting promotions in the Internet Age
Return on Investment (ROI) for email promotions
The importance of permission marketing, relevant content, and opt-out options
Integrating email promotion with other kinds of marketing
How email works
How commercial email vendors function
Analyzing Open, click through and conversion rates
Cleaning and updating email lists
How HTML and text emails differ
Writing email copy
Writing a good subject line
Writing email body copy
Writing response and action copy
Design and formatting email promotions
Testing and tracking emails
Frequency and best times to email
How to test different emails
Following up on inquiries
Creating a one year email marketing plan
About Your Instructors
Dan Belhassen is an expert in eMarketing. He does writing, training, and consulting all over North America on the topic.
He is founder of Modern Earth, located in Winnipeg, Manitoba, Canada. Modern Earth does a range of eMarketing for its clients, including email promotions, web site development, search engine optimization, and online advertising.
Dan spends about 3 hours a day researching eMarketing and is a popular instructor on the topic.
Susan Hurrell is an Online Marketing specialist with Modern Earth, Winnipeg, Manitoba, Canada. She helps clients know how to connect web viewers to the products, services or information they are searching for. PPC or Facebook ads, search engine optimization and dynamic sell-copy creation are her specialities to help websites deliver measurable results in viewer conversion, and increase traffic driven by online marketing initiatives.
What some students say:
"This was a very effective course. We have learned a lot of great ideas from this session." - Julie Schechter Nanticoke
About online learning
Online learning is a fun, enjoyable and very productive way to learn. Millions of people are learning online each year. You will engage with the instructor and other participants. You will get to know your instructor and other participants. You may make friends. It's easy. It's fun.
How the Course Works
It is easy to participate in your online course. After you register, you will be given a web address to go to get into your online classroom. You will have a password and use your email address and password to gain access.
Once inside the online classroom, here's what you can expect.
For best learning, you should make one or more comments at 2-3 different times each week.
The content (readings, audio lectures, slides) and self quizzes are accessible for the entire course, so you can work ahead, or go back and review again, at your convenience.
The University of Wisconsin-Parkside is committed to providing access, equal opportunity, and reasonable accommodation in its services, programs, activities, education, and employment for individuals with disabilities. To request disability accommodations, contact the Continuing Education department at least eight weeks in advance at: (262) 595-3340 (V), (262) 595-2513 (FAX) or e-mail at email@example.com. Requests are kept confidential.
Monday, February 6, 2017 - Friday, March 3, 2017
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UW-Parkside Continuing Education
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