Summary

The internet and social media provide a powerful platform for consumer’s voices to be heard. Brands are shifting their marketing and service approach from reacting to engaging people who impact how others think and behave. This summit will demonstrate how leading brands engage influencers to accomplish marketing, communications, and service objectives.

We will answer the following questions:

• How do you identify influencers specifically for your market?
• What are the best practices for building relationships with influencers?
• Why is content marketing and distribution key to engaging influencers?
• What are the compliance issues associated with influencer marketing?
• How do your inspire and reward influencers effectively and appropriately?
• What is the opportunity and role of visual social media platforms such as Instagram and Pinterest?
• What are the best tools and technologies for Influencer Relationship Marketing (IRM)?
• How are leading brands measuring and monitoring their IRM programs?

Social Week is not an event itself, but rather a larger concept — 7 days in October, in New York City, packed with best-of-breed Social media and business events from across the Social spectrum from many organizations. The result is one place and one time where companies, thought leaders, influential press and investors can all get the greatest amount of the most important work done, a nexus for influence, relationship building, information exchange and branding.

Social Week 2011 featured more than 5,000 Social Professionals participating in 25 carefully curated events. As a result, Social Week is the essential professional in-gathering of the emerging Social industry, the central event experience for Social professionals. For more information, please visit us at socialweek.com