"Webinars are a great way to learn the intricacies of fundraising.
You listen to the webinar as a group and share ideas and thoughts with other professionals. 
It is a very valuable experience."
 

AFP Orange County Webinars
2nd Friday of Every Month - 11:30 a.m. - 1:00 p.m. / Bring a Brown Bag Lunch
Join us for the next Webinar
at the offices of our partner, OneOC

1901 East Fourth Street #100 in Santa Ana, CA 92705
Limited Space.  Reserve Soon.
(Non-Members will Need a Credit Card to secure a Registration)

Only $20 for Non-Members, FREE for AFP Members
(Click to Register)
Register
Friday, January 12, 2018
Online Registration Deadline: Monday, January 8, 2018 at Noon

11:30 a.m. - 1:00 p.m. - Brown Bag Lunch
at OneOC in Santa Ana

Why Today's Tactics Won't Work with Tomorrow's Donors

In this session, we’ll drill into charitable data such as the Giving USA numbers and other recent research to better understand the trends effecting donors and fundraisers. And we’ll see how those trends will demand new tactics if fundraisers are to connect with donors in the future and secure funding to propel their organization’s mission.

At the end of this session, participants will:  

  • Better understand the factors that shape giving: demographic, economic, and socio-political.
  • Learn how to adapt fundraising practices as donors’ behavior changes. 
  • Participate in the movement that is attempting to elevate charitable giving above 2.1% of GDP.

ABOUT THE PRESENTER:

Laura MacDonald is president of Benefactor Group and a Certified Fundraising Executive (CFRE) with more than 25 years experience in nonprofit leadership, fundraising and philanthropy.  In 1999 she established a consulting firm to serve the needs of those who serve the common good:  nonprofit institutions, donors and civic leaders.  She is a frequent speaker at local, regional and national conferences.  She chairs the editorial review board for Giving USA:  The Annual Report on Philanthropy, the seminal publication reporting on the sources and uses of charitable giving in the United States.  She is a member of the Association for Fundraising Professionals and was named the Central Ohio Chapter's "Fundraising Professional of the Year" in 2007. 


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Speaker and Subject Information

  • When

  • Friday, January 12, 2018
    11:30 AM - 1:00 PM

  • Where

  • One OC
    1901 East Fourth Street #100
    Santa Ana, California 92705

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