Boost profits! What a novel idea.
Every executive is thrilled to find ways to grow their company’s profits. As a marketer, you know that aligning sales, marketing and products and services helps achieve that profit growth. But proving to senior management that the harmony between these elements should be a priority can be difficult. On January 12, John Neeson, Co-CEO and Co-Founder of SiriusDecisions, is sharing his tips on how to make the case for alignment.
During this keynote presentation, John will share:
· Statistics on alignment success stories to strive for and failures to learn from
· An understanding of key indicators of alignment SiriusDecisions has identified
· Evidence to share with senior management about the tangible benefits of aligning an organization’s revenue-producing functions
About the speakers
John is Co-CEO and Co-Founder of SiriusDecisions a research and consulting firm focused on business-to-business sales, marketing and product management. John is a well-recognized thought leader in business-to-business marketing most recently named as one of the top 10 most influential people in marketing today by the B2B News Network. John has more than 30 years of experience focused on marketing, product development, sales management, communications and general management for a variety of businesses and industries.
Prior to founding SiriusDecisions 15 years ago, John was chief executive officer of Skila, a SaaS provider of business intelligence solutions for the pharmaceutical, medical device and biotechnology industries. John also spent 14 years at Gartner Group as a member of the company's senior management team, and was instrumental in helping Gartner grow from $15 million in yearly sales to $800 million through the development of the company's brand strategy and the creation of concepts such as Enterprise Resource Planning, an industry term used today.
Connect with John on Twitter @jneeson.
Event schedule for January 12, 2017:
11:30 AM – 12:00 PM Pre-Networking
12:00 – 12:15 PM Chapter Business
12:15 – 1:15 PM Keynote Presentation
1:15 – 1:45 PM Post-Networking
EARLY REGISTRATION DISCOUNT if registered by Thursday, January 5: $45 members, $65 nonmembers
Registration investment AFTER Thursday, January 5: $55 members, $75 nonmembers
Cancellations must be made by the Monday prior to the program to receive a refund.
Thursday, January 12, 2017 11:30 AM - 1:45 PM
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