"Webinars are a great way to learn the intricacies of fundraising.
You listen to the webinar as a group and share ideas and thoughts with other professionals. 
It is a very valuable experience."
 

AFP Orange County Webinars
2nd Friday of Every Month - 11:30 a.m. - 1:00 p.m. / Bring a Brown Bag Lunch
Join us for the next Webinar
at the offices of our partner, OneOC

1901 East Fourth Street #100 in Santa Ana, CA 92705
Limited Space.  Reserve Soon.
(Non-Members will Need a Credit Card to secure a Registration)

Only $20 for Non-Members, FREE for AFP Members
(Click to Register)
Register
Friday, June 8, 2018
Online Registration Deadline: Sunday, June 3, 2018 at Noon

11:30 a.m. - 1:00 p.m. - Brown Bag Lunch
at OneOC in Santa Ana

How to Grow Your Monthly Giving Program without Breaking the Bank

Are you looking to find a way to improve your organization’s cash flow? Do you have a large number of small donors? Are you looking to improve your donor retention rates? Are you looking for ways to upgrade your donors to give more or to give more often?
Think no more! Monthly donors are the answer.
We’ll walk you through the steps you need to take to include:

  • The fundamental needs – website, forms, backend processing
  • Set your strategy and target the right audiences
  • Acquiring monthly donors
  • Cultivation approaches
  • Upgrading monthly donors to higher levels
  • Retaining them to achieve all-time high donor retention levels
  • And more… 

Erica Waasdorp is President of A Direct Solution, located on Cape Cod, Massachusetts. Erica lives and breathes direct response and fundraising and can be considered a Philanthropyholic. She works with non-profit clients all over the country as well as internationally, helping them with their appeals and monthly giving. She’s an AFP Master Trainer and the US Ambassador for the International Fundraising Congress (IFC), held in the Netherlands every October (www.resource-alliance.org) Erica Waasdorp published one of the very few books on monthly giving, called Monthly Giving. The Sleeping Giant. She co-authored the DonorPerfect Monthly Giving Starter Kit and Marketing Kits and she regularly blogs and presents in person and via webinars on anything direct response fundraising and monthly giving. She launched the #MonthlyDonorMonday ‘movement’. She is currently finalizing her next book, working title Monthly Giving Made Easy and she has created other monthly donor tools like the Monthly Donor Road Map and the Top 7 Management Questions about Monthly Giving.


 



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Speaker and Subject Information

  • When

  • Friday, June 8, 2018
    11:30 AM - 1:00 PM

  • Where

  • One OC
    1901 East Fourth Street #100
    Santa Ana, California 92705

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