The American Lawyer is proud to present The 4th Annual LAW FIRM MARKETING & BUSINESS DEVELOPMENT LEADERSHIP FORUM. Plan now to be in New York on September 24-25 to join thought leaders from the most successful, innovative firms today.

Conference Chairs:


Wendy L. Bernero
Chief of Strategic Initiatives
Proskauer LLP

Laurie Robertson
Global Director of BD & Marketing
Baker & McKenzie

Anne Malloy Tucker
Chief Marketing Officer
Hunton & Williams

Theme for 2013:
Law firms are responding to the changing legal marketplace by recalculating their value propositions and rethinking their mix of services, geographic footprints and service delivery systems. This evolution is prompting the creation of new executive leadership roles - ranging from Chief Strategy Officer and Chief Pricing Officer to Department Operating Officer and Head of Client Relations - that CMO/BDOs will want to be poised to fill. This is our profession's moment to step up to the plate and serve as the change agent that takes our firms to the next level.

Topics Under Discussion Include:

• Setting the Stage - Where are we Headed?

• GC Session - Law Firms are Increasingly "talking the innovation talk" but how much of that talk is translating into meaningful action?

• The Future is NOW - Are You Ready?

• Establishing and Executing Strategy

• Winning New Work and Retaining the Best Clients - Business Development 2.0 - Where are we on the curve?

• Beyond Branding - Extending Your Brand to Ensure Survival

• Pricing and Project Management

• People Power: Staffing Your Firm

• What Role will You Play in the Law Firm Evolution?


  • Date

  • Tuesday, September 24, 2013 - Wednesday, September 25, 2013
    8:00 AM - 5:00 PM
    Eastern Time

  • Venue

  • The Harvard Club of New York
    35 West 44th Street
    New York, New York 10036

Conference Sponsors

caldwell partners logo                         greenfield-belser new grass logo 165            INTEGREON
    J.Johnson executive Search Inc.                          InterActionLogocr              Manzama_Logo_color       


Sponsorship Opportunities are Available!
Contact Al Liberty at or 212-457-9486 for more information.

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