The American Lawyer is proud to present The 5th Annual LAW FIRM MARKETING & BUSINESS DEVELOPMENT LEADERSHIP FORUM. Plan now to be in New York on May 13-14 to join thought leaders from the most successful, innovative firms today.




Conference Chairs:


 Mickey Jr, Paul F 


Paul F. Mickey, Jr.
Steptoe & Johnson LLP


 Malloy Tucker, Anne 


Anne Malloy Tucker
Chief Marketing Officer
Hunton & Williams LLP


Theme for 2014:
Law firms are responding to the changing legal marketplace by recalculating their value propositions and rethinking their mix of services, geographic footprints and service delivery systems. This evolution is prompting the creation of new executive leadership roles - ranging from Chief Strategy Officer and Chief Pricing Officer to Department Operating Officer and Head of Client Relations - that CMO/BDOs will want to be poised to fill. This is our profession's moment to step up to the plate and serve as the change agent that takes our firms to the next level.

Topics Under Discussion Include:

• Understanding the “Cycle of Expectations”
• Organizational Leadership: Effective Integration of Firm Structure and the Executive Team
• Avoiding the “Shiny Penny Syndrome” – Recruiting, Integrating and Retaining Laterals
• Big Data: What Does it Mean to Your Law Firm?
• Pricing Structures and Strategies: The Good, The Bad and The Ugly
• Competitive Intelligence/Marketing Position – What you do with it once you have it in hand
• Inverting the Business Development Model
• Recruiters' Round-Up


  • Date

  • Tuesday, May 13, 2014 - Wednesday, May 14, 2014
    8:00 AM - 5:00 PM
    Eastern Time

  • Venue

  • Convene Times Square
    810 Seventh Avenue
    23rd Floor
    (Between 52nd and 53rd)
    New York, New York 10019

Conference Sponsors

      Manzama            Priority Search small logo 2014      


Schmidt-Marketing logo small            thomson r_candmi_stacked-2 RL

Sponsorship Opportunities are Available!
Contact Al Liberty at or 212-457-9486 for more information.

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