Leveraging LinkedIn for WI Manufacturers

Presented by: Katie Felten

LinkedIn is widely recognized as the most professional social network, and has often been cited as an excellent job search and personal branding tool; but many organizations are missing out on an opportunity to leverage it from a company perspective.

Katie Felten has been teaching others how to build their business on LinkedIn for over a decade. Now, she works with sales, marketing, and business development leaders at manufacturing companies to more effectively represent their brand online through a LinkedIn Content Strategy.

In this presentation, Katie will help shift your perception of LinkedIn as a job board to a business development tool that will help your sales team align your brand and connect with your target customers.

She will demonstrate how to tie specific tactics on LinkedIn back to your strategic goals. Katie will teach attendees how to engage employees in a LinkedIn strategy to maximize your company’s reach and effectiveness on the platform.

You’ll want to attend this presentation if your 2018 marketing or sales goals include any of the following:  

  • Building brand awareness

  • Generating more qualified leads

  • Positioning your brand as a thought leader

  • Reinforcing industry expertise of your top sales team members

Don’t miss this key opportunity to change the way you think about LinkedIn, and begin leveraging as a tool to connect with your target customers.

Speaker Information

Katie Headshot 1


 Katie Felten is a co-founder and Marketing Strategist at Strategy House, a Milwaukee-based marketing agency that specializes in setting digital marketing strategies for manufacturing companies.

  • When

  • Thursday, October 12, 2017
    7:30 AM - 9:00 AM

  • Where

  • Country Springs Hotel
    2810 Golf Road
    Pewaukee, Wisconsin 53072

  • Capacity

  • 40 (6 remaining)

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