Law firm marketers have so many responsibilities, we can sometimes lose sight of the priorities that keep our firms in business: keeping and growing existing clients, while converting contacts to clients. Think about it…..where does revenue growth come from? Clients that already know us, and people in our network who trust us. Jim will provide specific, practical insights into how to keep and grow clients, and how to turn contacts into clients.
Our Speaker – Jim Durham
As one of the leading authorities on law firm marketing and business development for nearly 25 years, Jim Durham has participated in every aspect of the legal business. After practicing business law for ten years, he started the Law Firm Development Group, where he worked with hundreds of law firms as a consultant and trainer, developing sales, marketing and management strategies designed to change the way lawyers and clients work together. He has interviewed hundreds of law firm clients, and spoken at dozens of retreats and conferences. Jim worked has been a consultant to several in-house law departments, and served as the CMBDO for three AmLaw100 firms. He was General Counsel and VP of Marketing for Senior Tour Players, Inc.
In 2010 Jim was inducted into the Legal Marketing Association Hall of Fame.
Jim has served as Chief Marketing and Business Development Officer at Littler Mendelsen, where he was responsible for helping attract, grow and retain clients through innovative sales and service strategies. He worked closely with Littler’s Knowledge Management Department in developing and promoting innovative service solutions.
He is the author of The Essential Little Book of Great Lawyering, and co-editor of the American Bar Association’s book: The Lawyer’s Guide to Marketing Your Practice, Second Edition. He wrote The Law Firm Marketer’s Guide to Survival, and is about to complete a new book, The Essential Little Book of Service Excellence.
Please note: we will begin the program promptly at 11:45am to accommodate announcements and the program. We appreciate your prompt arrival.
Wednesday, November 9, 2016 11:30 AM - 1:00 PM
Wells Fargo Auditorium (street level)1000 LouisianaHouston, Texas 77002
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