Looking for the next big idea to show your advertising clients? Selling Mobile Advertising shows you the key strategies and knowledge you need to attract new revenue through mobile advertising sales.
This 3-hour workshop is led by The Mobile Marketing Association, and the workshop contains expert mobile selling advice from some of the leading companies and mobile sales people in the industry. You’ll also see examples of mobile advertising campaigns and solution-selling models that deliver results for advertising buyers and revenue for sellers.
• An understanding of the mobile media marketplace• What buyers say about mobile salespeople• Overcoming objections from mobile buyers• The unique selling benefits of mobile media• How to sell mobile as a solution to advertising problems• How to structure a mobile sales team• How to attract digital budgets, traditional budgets, and mobile budgets• How to activate engaging mobile experiences with mobile advertising space• How to create a mobile sales presentation• How to respond to RFPs with mobile solutions
Charles Warner was a Vice President of AOL Interactive Marketing from 1998 through 2002. He taught at the Missouri School of Journalism, and before that was VP and GM of several major-market radio stations. He is the author of the widely used textbook Media Selling: Broadcast, Cable, Print, and Interactive, 4th Edition, and now teaches in the Media Management Program at The New School and is the Goldenson Chair Emeritus at the University of Missouri School of Journalism. He is also an active blogger at MediaCurmudgeon.com and for Jack Myers Media Biz Bloggers.
Anyone responsible for selling advertising, managing an advertising sales team, or working with advertising buyers.
Creative and tactical specialists who want a well-rounded foundation of knowledge in all areas of mobile advertising sales so that they can help deliver mobile-enabled solutions to their clients.
Executives who want to understand the mobile media marketplace and the sales opportunities that exist.
Publishers who are looking to bridge the gap between digital and traditional media.