LUN+WKSHP 2018-10-16: Mid-Level Donors


Earn CEU’s toward your CFRE!

LUNCHEON -  11:30a - 1:30p 
Mid-Level donors: Heroes who Deserve More Love!

WORKSHOP (optional add-on) to follow Luncheon at 1:45 - 3:15p
Loving the Middle – A Donor-Centric Approach to Building a Mid-Level Giving Program

LUNCHEON:  Mid-Level donors: Heroes who Deserve More Love!

You know donor retention is a key priority for any fundraising program – especially for those mid-level donors with so much potential! But you just can’t seem to put those philanthropic heroes at the center of everything. Plagued with administrative problems and other issues, how can you cut through the distractions to get to what really matters? We'll cover several techniques you can implement right away, regardless of your technological know-how, to have clean data, a robust mid-level strategy and fewer disruptions so you can put the focus where you want it to be.

AFTERNOON WORKSHOP (optional):  Loving the Middle – A Donor-Centric Approach to Building a Mid-Level Giving Program

Midlevel Donors are the lifeline of a sustainable, robust giving program. They’ve shown you they care, but who are they and how do you keep them? This hands-on, deep dive into giving in the mid-range will examine the communication strategies and data constructs to identify, solicit and retain donors in the middle of the donor pyramid - and give you tools to implement right away.


Barbara Talisman has spoken at several AFP International conferences, and is highly regarded for her innovation, dedication, attention to all aspects of fundraising. On LinkedIn, she describes herself as a Philanthropic Advisor, Professional Fundraiser, Change Agent, and Strategist. During her 25 years of fundraising experience she has especially enjoyed creating and implementing donor-centric strategies which inspire others to make their best gift. She now is the Director, Capital Campaigns for The Royal Children's Hospital Foundation in Melbourne, Australia. She has worked for National Public Radio as the Executive Director, Collaborative Fundraising, and for the American Red Cross.

Thank you to our luncheon sponsor, Deductive Marketing and Recruiting!

Luncheon Fees:

$35 AFP Members
$50 Non AFP Members

Workshop Fees: (optional add-on)
$25 AFP Members
$30 Non AFP Members

Join us for the luncheon and workshop! 

*** Please note, a $10 fee will be added to walk-in registrations. To avoid this fee, please register and pay by the RSVP date***



  • When

  • Tuesday, October 16, 2018
    11:30 AM - 3:15 PM

  • Where

  • Biltmore Hotel & Suites
    2151 Laurelwood Road
    Santa Clara, California 95054
    (408) 988-8411

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