October 25, 2012, 3:00-6:30 pm, New York, NY
This free event is by invitation only. Seating is limited to 60, and registration is required. |
 | Today's web managers face an increasingly complex, high-risk online environment, and the difficulties are multiplying: New digital channels are proliferating and new technologies are exploding even as budgets shrink and rules and requirements change with every new hire. As a result, excellence in governance has become a serious challenge. In this panel presentation, we’ll learn how the leading practitioners at top global brands are successfully staying ahead of the curve and examine how their strategic approaches can transform your own. We’ll cover:
- In-depth case studies that show how major US corporations are improving results while managing risk at multi-channel websites
- The biggest web governance challenges & how to overcome them
- The latest techniques for managing and measuring online quality and compliance
- How to move from policing to empowerment and how to get internal buy-in for your governance agenda
- Regulation now and in the future - exclusive findings from a new survey of federal government sites with lessons for enterprise-level web management
This dissection of current best-practice strategies and techniques will leave you with a wealth of insights from the frontlines of global website governance along with: - Inspiration from the field’s top experts
- Actionable concepts you can apply in your company immediately
- Advance warning of upcoming challenges and how to prepare for them
Who should attend?
This session is relevant to any manager with key responsibilities for an enterprise web presence, including web managers, brand managers, marketing managers, corporate communications directors and web development directors.
Please note, this event is invitation only.
|
