Following the success of the inaugural Managing the Trademark Asset Lifecycle conference in New York last year, the event will return to the Big Apple on October 20 2016.
This one-day conference will again bring together trademark owners, counsel, brand strategists and financial professionals and provide the perfect forum in which to present and assess the latest strategies for managing trademark assets, from creation and ownership through to monetarisation and the maximisation of value.
The event will take a deep dive into the strategic management of trademarks and offer a 360-degree exploration of how best to manage trademark assets; whether for your company or for your clients. The topics covered will include:
So whether you seek to gain knowledge and strategic insight of trademark management, access high-level content, understand how trademark law fits into wider corporate strategies, examine the financial treatment of brands or network with other key industry figures, Managing the Trademark Asset Lifecycle 2016 has something for you!
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