"Webinars are a great way to learn the intricacies of fundraising.
You listen to the webinar as a group and share ideas and thoughts with other professionals. 
It is a very valuable experience."

AFP Orange County Webinars
2nd Friday of Every Month - 11:30 a.m. - 1:00 p.m. / Bring a Brown Bag Lunch
Join us for the next Webinar
at the offices of our partner, OneOC

1901 East Fourth Street #100 in Santa Ana, CA 92705
Limited Space.  Reserve Soon.
(Non-Members will Need a Credit Card to secure a Registration)

Only $20 for Non-Members, FREE for AFP Members
(Click to Register)
Friday, March 9, 2018
Online Registration Deadline: Monday, March 5, 2018 at Noon

11:30 a.m. - 1:00 p.m. - Brown Bag Lunch
at OneOC in Santa Ana

Working & Embracing Your Legacy Pipeline

Identifying and moving donors through a journey that will inspire them to leave a gift in their Will is the bedrock of a successful legacy giving program. With many competing priorities, this process can, at times, feel overwhelming and difficult to execute.

Indeed, a challenge many fundraisers face is how to move donors through an engagement process that will lead to a legacy pledge. The discomfort and lack of time or resources often slows us down which results in a stagnant program with very few pledges. Putting in place a systematic and strategic process to move donors from prospect to pledger with specific messaging and actions ensures that the legacy program will yield more pledgers.

Using examples from many of the countries where Greenpeace has legacy programs and from other INGOs, Ligia will show you how to master a legacy pipeline matrix to move donors through a 6-step process to engage supporters from the prospecting stage to a pledge and raise more donors and gifts in Wills.

Learning Outcomes/Takeaways

1) How to move donors through an engagement pipeline to generate legacy pledges
2) How to systematically and strategically engage donors that will add value to your legacy program
3) Key messages and activities at every stage of the pipeline

  • Ligia Peña, CFRE is the Global Legacy Manager at Greenpeace International. For the past 15 years, she has been working with a wide range of organizations on all aspects of fundraising, communications and management. However her true passion has always been empowering small non-profits. She is the author of the ‘Small Shop Fundraising’ chapter in the 2nd volume of Excellence in Fundraising in Canada as well as several articles in various electronic and print publications. Ligia is very active in the Canadian charitable sector by serving on several committees at AFP International and having served on several nonprofit boards. She is a member in good standing of the AFP and the CAGP-ACPDP.

Contact Us FV Horizontal


Speaker and Subject Information

  • When

  • Friday, March 9, 2018
    11:30 AM - 1:00 PM

  • Where

  • One OC
    1901 East Fourth Street #100
    Santa Ana, California 92705

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