Marketing Analytics: Using Data to Work Smarter


December 2, 2016
1:30 pm - 4:30 pm   

eting has changed radically from the era of relying on gut instincts to a complex ecosystem of data and automation. But fear not! Many of the tools that measure the effectiveness of your marketing activities are free. All you have to do is learn to use them. 

Why marketing analytics?    

Peter Drucker once said, "if y
ou can't measure it, you can't manage it." This statement couldn't be more accurate in the current state of marketing where resource allocations and performance review of your channels should always be based on relevant and timely data. Join us for a power session on identifying the right metrics for your organization, what they mean, and how you can improve your marketing message based on the results. 

 takeaways from this course:
  • Identify your "critical few" marketing metrics 
  • Create a measurement plan 
  • Goal setting based on realistic expectations
  • Fundamentals of AB testing (don't worry if you don't know what this means yet. We'll teach you!) 
  • Overview of free analytics tools 
  • Analysis and interpretation of your metrics 
  • How to take action based on what you learn


Make the most of your learning!

  • Learning in pairs makes it easier to use session content back at your organization. Bring a colleague and save $55 on the second registration. Both participants must be registered at the same time, for the same seminar, and the discount will be automatically applied.
  • Stay the day and continue in your professional development training. Attend the morning and the afternoon sessions and save $55 on your second session. After you register for the first seminar, your discount code will appear in your confirmation email. Use that code when you register for the second seminar to receive your discount.

9:30am -12:30pm Relationship Marketing: Genuine Engagement Online and Off- $125

1:30pm – 4:30pm Marketing Analytics: Using Data to Work Smarter- $125



  • Where

  • Center for Nonprofit Management
    1000 N. Alameda Street
    Los Angeles, California 90012
    (213) 266-8464

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