Marketing for Fundraising: No "Selling" Necessary


March 21, 2018

1:30 pm - 4:30 pm


The great management guru Peter Drucker wrote, “The aim of marketing is to make selling unnecessary.” 

Development is a key sales function in any non-profit organization. In this course, you will learn how a marketing mindset can make your job easier and your development efforts more successful. We’ll look at the role of marketing vis-à-vis the development function, gain insights into development from the world of for-profit marketing, investigate branding and its role in development, and investigate the power of community to fundraising success.

By the conclusion of this class you will know:

  • The importance of personal recommendations for all development efforts, from events to board recruitment.
  • The critical importance of your organization’s brand and positioning to your success.
  • How to integrate marketing, communications, and development efforts in your organization.
  • The role of your website, email, and social media in your development efforts.
  • The power of partnership and how to develop cause-marketing relationships. 


Make the most of your learning!
  • Learning in pairs makes it easier to use session content back at your organization. Bring a colleague and save $55 on the second registration. Both participants must be registered at the same time, for the same seminar, and the discount will be automatically applied. 
  • Stay the day and continue in your professional development training. Attend the morning and the afternoon sessions and save $55 on your second session. After you register for the first seminar, your discount code will appear in your confirmation email. Use that code when you register for the second seminar to receive your discount.
9:30am -12:30pm Donor Cultivation and Prospect Research - $125
1:30pm4:30pm Marketing for Fundraising: No "Selling" Necessary - $125


  • Where

  • Center for Nonprofit Management
    1000 North Alameda Street
    Los Angeles, California 90012
    (213) 266-8459

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