Members - Only 2016 Q2 Webinar:
Defining Your Competitive Differentiators
Many A/E/C firms claim to offer excellent client service and a wide variety of expertise to serve their clients' needs. In today's competitive climate, how do you ensure that your firm consistently wins work? If your firm is struggling with not being selected for work you know it can do, you need to focus on what sets your firm apart from the competition. Outstanding client service and a depth of expertise are no longer unique qualifiers; they are simply the threshold of experience that clients demand today. How can you talk about your firm in ways that really stand out as clear differentiators?
This 90-minute Webinar will equip you with tools to define your firm's competitive differentiators and communicate their value to your clients. You will learn four areas, called Differentiation Circles, in which you can compare and contrast your firm with the competition. Understand how to research and define these areas, and find ways to make them work in your sales and marketing process. Once your clients understand what makes your firm truly different, you are no longer competing on price alone.
Listen to what really matters to your clients and not what you think matters.
Discern your firm's key value differentiation and learn how to integrate it into your sales and marketing process.
Use research to define your firm's experience and translate it into unique client value.
About the Presenter
Wendy Nemitz, Principal, Ingenuity Marketing
Wendy Nemitz is the founding principal of Ingenuity Marketing Group LLC, a firm focused on helping professional services providers grow thriving practices and create strong firms. Since 1992, Ingenuity Marketing has been helping CPAs, attorneys, financial service professionals, engineers, bankers, consultants, and other professionals grow their businesses through facilitating firm-wide and leadership retreats and developing mission, vision, and comprehensive marketing plans. Ingenuity also helps firms by researching opportunities and recommending new lines of service and niche markets, as well as creating and implement marketing and sales tactics that showcase their clients' expertise, including fresh brands, Web sites, collateral materials, and PR.
SMPS Webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS Webinars are approved for 1.5 CPSM CEUs.
Generously Hosted by: Hartman + Majewski Design Group
REGISTER NOW BY EMAILING
Cost: $20 for Members! This is a $159 savings!
Become a member to take advantage of this event.
Wednesday, December 14, 2016 11:30 AM - 1:00 PMMountain Time
Jaynes Corporation2906 Broadway Blvd. NEAlbuquerque, New Mexico 87107USA
SMPS New Mexico
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