Discover how gamification can be applied to advance marketing and sales, boost customer engagement and education and enhance online education
What do a popular video game with chirping birds and an online college course taken by tens of thousands of students have in common? Besides large amounts of caffeinated soda and corn chips…the answer is gamification. Today, whether we realize it or not, cutting edge gamified processes are impacting our businesses and personal lives. From limited time coupons, to apps for motivating weight loss or learning a new language, to a MOOC (Massive Online Open Course), gamification has uses for consumers from ages 2 to 99.Companies are quickly getting in on the action, as gaming concepts are thought to influence purchase behavior, create incentives, and help companies receive customer feedback. Recent research from Gartner, a leading analyst firm that tracks IT trends, indicates that by 2015, 50% of organizations that manage innovation processes will gamify those processes, and that by 2014, more than 70% of Global 2000 organizations will have at least one gamified application.It’s time for San Diego to use our entrepreneurial spirit to embrace this trend! Join MIT Enterprise Forum – and a panel of experts in online learning – to increase your understanding of gamification and learn how it can be applied to your business.
David Allison, Chief Technology Officer, and Co-Founder, Nulu, Inc.
Jim McArthur, SVP, Global Business Development & Managing Creative Director, Digitaria/JWT a WPP Group Company
Duane Trombly, Founding Partner, PointeBreak Solutions (moderator)
Ronald P. Uhlig, Ph.D., Dean, School of Business Management, National University
November 13, 2012 5:00 PM - 8:30 PM
Salk Institute10010 North Torrey Pines RoadLa Jolla, California 92037USA
Please contact Caitlin Caval, Program Manager with any questions at email@example.com or 858-964-1335.
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