| 8:00 AM
- 8:25 AM |
Registration
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| 8:25 AM
- 8:40 AM |
Introductory Comments
Steve Etzler, Founder and CEO, Business Development Institute & Tina Alexander, Social Media Product Manager, Wall Street Journal Digital Network
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| 8:40 AM
- 9:10 AM |
Keynote Case Study: Foursquare for the Small Business Owner
Presented by: Naveen Selvadurai, Co-Founder, Foursquare
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| 9:10 AM
- 9:35 AM |
Case Study: Getting Started in Location Based Marketing
Presented by: Rick Wion, Head of Social Media, McDonald's
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| 9:35 AM
- 10:00 AM |
Case Study: How Emerging Mobile Technologies will Transform Culture and Commerce
Presented by: John Havens, Senior Vice President, Social Media, Porter Novelli
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| 10:00 AM
- 10:25 AM |
Break
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| 10:25 AM
- 10:50 AM |
Case Study: Using Social Technologies to Reward Brand Loyalty
Presented by: BJ Emerson, Social Technology Offficer, Tasti D-Lite LLC
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| 10:50 AM
- 11:15 AM |
Case Study: Mobile: The Bridge Between Online Search and Offline Buying
Presented by: Paul Reich, Director of East Coast Sales, Yelp & Dr. Justin Bazan, Owner and Operator, Park Slope Eye
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| 11:15 AM
- 11:40 AM |
Case Study: Connecting Brands & Local Businesses to Real-Time Social Media
Presented by: Nihal Mehta, CEO and Founder, Buzzd
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| 11:40 AM
- 12:00 PM |
Break
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| 12:00 PM
- 12:30 PM |
Roundtable Session 1
Session topics are available for viewing on the speaker page.
* Registrants will have the opportunity to choose their sessions approximately one week prior to the event. |
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| 12:30 PM
- 1:00 PM |
Roundtable Session 2
Session topics are available for viewing on the speaker page.
* Registrants will have the opportunity to choose their sessions approximately one week prior to the event.
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