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Mobilizing Community Support and Resources for Your Charter School


This session will equip charter school leaders and board members to develop and implement an effective and comprehensive charter school district internal and external communications plan and public relations program that tells your unique story. Charter school leaders will share the most common barriers to implementing their stakeholder outreach programs and develop solutions that improve a school's ability to stay accountable to the public and drive student performance along the top charter goals.

Participants will be guided through learning and group discussions that will empower them to:

  • implement effective strategies to systematically communicate with and gather input from all stakeholders in the school district; 
  • articulate the school district's vision and priorities to the community and to the media; and
  • develop, implement, and evaluate change processes for organizational effectiveness to fully comply with Open Meetings and Public Information Acts.
Join us in showcasing the new Anne Frank Inspire Academy at this training! This innovative educational facility was recently featured in media articles like this one: San Antonio Article & Video 

 Target Audi
Superintendents/CEOs, Board Members, Executive and Central Administrative Officers

For Information on Fees and FAQs - Use the Navigation Menu on the Right Hand Side of This Page Next to the Title.

Agenda (
*Subject to Change)

8:30-9:00            Sign-In & Materials Pick Up

9:00-9:15            Welcome & TCSA Updates, TCSA                          

9:15-10:15          Communications in Good Times & Bad:  How to Plan, Prepare and Produce

  • Bruce Rockstroh, Anne Frank Inspire Academy and John H. Wood RTC (San Antonio)
  • Alfredo Segura, New Frontiers Charter School (San Antonio)
  • Mario Mendiola, New Frontiers Charter School (San Antonio)
  • Mark Broderick, Creative Link PR
  • Tracy Young, TCSA (Moderator)

10:15-10:30        Break

10:30-11:30        House Bill 5 & High Scores on Parent and Community Engagement

  • Robby McGowen, Ph.D., Region 4 ESC
  • Jennifer Goodman, Odyssey Academy (Galveston)
  • Veronica Garcia, Walsh Anderson

11:30-12:00        Group Work Session:  How House Bill 5 works in the real world

  • Veronica Garcia, Walsh Anderson
  • Tracy Young, TCSA

12:00-1:00          Lunch On-Site

1:00-2:00            Marketing for Effective Communication to Your Community

  • Peggy Tripp, Bryan Cowsert, Curt Hupman, U.S. Postal Service Mailing Solutions/Every Door Direct Mail (EDDM)
  • Kim Treadaway, TCSA 

2:00-3:00            What is Your Brand? Marketing to Share Your Mission and Vision

  • Alfredo Segura, New Frontiers Charter School (San Antonio)
  • Mario Mendiola, New Frontiers Charter School (San Antonio)
  • Mark Broderick, Creative Link PR
  • Karalei Nunn, Meridian World School (Round Rock)
  • Kim Treadaway, TCSA (Moderator)

3:00-3:30            Group Work Session:  Start Planning Now 

  • Peggy Tripp, USPS
  • Kim Treadaway, Tracy Young, Amanda List with TCSA

3:30-3:45             Break

3:45-4:30            Public Charter Schools = Transparent to the Public: Open Meetings and Public Information Act

  • Veronica Garcia, Walsh Anderson

 4:30 pm               End of Session, ​Tracy Young, TCSA


  • When

  • Wednesday, February 19, 2014
    9:00 AM - 4:30 PM
    Central Time

  • Where

  • Anne Frank Inspire Academy
    11216 Bandera Road
    San Antonio, Texas 78249

Additional Information

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