MonCon EAST

Pre-Function Area/Exhibitor Pavilion

Martin McClanan is the President/CEO at Norm Thompson Outfitters. Society Hill Ballroom E

During the networking reception, beer, wine, and appetizers will be available. The networking reception is sponsored by Buy.com. Pre-Function Area/Exhibitor Pavillion

Breakfast is sponsored by Exclusive Concepts. Society Hill Ballroom A&B, Bromley/Claypoole

Brian Elliott is the CEO at Monsoon Commerce. Society Hill Ballroom C&D

Paula Rosenblum is an Industry Analyst at Retail Systems Research. Society Hill Ballroom C&D

During the networking break, coffee and tea will be available. Pre-Function Area/Exhibitor Pavilion

This session is different than any other session you’ll attend. It is a sales pitch! Some things can’t be explained in written words. You need to see it and hear it. No amount of brochures or signage can replace the moment when you hear or see how a solution provides real business value. That's what "The Pitch" is about. Seven of our sponsors have the opportunity to convince you, our customers, they have something really different, something really valuable, and something you need to pay attention to. The best part? At the end, you get to vote for your favorite pitch. Feel free to cheer and jeer as appropriate.

Presenting companies include our Platinum & Gold sponsors:

• Altaireon
• eMerchant
• Bronto
• Intelligent Business Systems
• Kabbage
• SearchFit
• UniteU

Society Hill Ballroom C&D

Breakout Session topics include:

• Stone Edge – Workflow & Automation (Cook)
  This session will focus on the basic workflow of the Stone Edge and provide tips on streamlining and automating the flow of orders.
• Buy.com – Enabling Merchants to Succeed Online (Society Hill Ballroom E1)
  Ready to take your sales to the next level? Unlike other marketplaces, we don’t compete with you! Buy.com believes in empowering our merchants to succeed; with innovative merchant tools and industry expert account managers dedicated to helping YOU succeed, there’s no better platform for growth. Partner with Buy.com today and gain access to 90 million combined Buy.com and Rakuten Ichiba customers. Come find out how Buy.com can help you grow not just your sales, but also your brand.
• Edge/Pro – Why Pricing Matters (Flower)
  Online marketplace selling and the magic of Dynamic Pricing. What Monsoon’s Dynamic Pricing Engine do for your online listings, and why it matters to the success of your business.
• A-to-Z of Comparison Shopping Engines (Society Hill Ballroom E2)
  A beginning-to-end approach for attaining profit and a competitive advantage with comparison shopping engines, from goal setting to ongoing process revision. Topics covered include: How to build your data streams; Which products to select; When to alter the selections and destinations; What analytical data to use in refining your processes; and How to achieve higher exposure.

Lunch is sponsored by Listrak. Society Hill Ballroom A&B, Bromley/Claypoole

Breakout Session topics include:

• Stone Edge – Inventory & Sub-SKUs (Cook)
  An in-depth look at the Stone Edge’s inventory system, what all of the fields mean and how to use them.
• Edge/Pro – Marketplace Selling Strategies (Society Hill Ballroom E1)
  Where do you make the most money? Which sites should you launch? Get the answers to these and other questions about marketplaces.
• Edge/Pro – Pricing Skills 101 (Flower)
  Inventory Groups, Cost of Goods (COGs), profit and basic price strategies. This is a step-by-step, hands-on practice with Monsoon.
• Testing Your Way to a Better Website Experience (Society Hill Ballroom E2)
  Everyone has web analytics to collect reams of data and identify problems. Optimization is the art of solving problems through a combination of technology and expertise.

During the networking break, coffee and tea will be available. Pre-Function Area/Exhibitor Pavilion

Breakout Session topics include:

• Stone Edge – Packing & Shipping (Cook)
  This session will cover the basics of picking, packing, and printing shipping labels with the Stone Edge.
• The “Online” Credit Crunch (Society Hill Ballroom E1)
  Think you know everything about getting and keeping good credit? Ever need additional cash to buy inventory, make payroll or fund a special project? Learn how to avoid credit mistakes and find funding for your critical business needs. Kabbage will the share the do's and don'ts and give you some great tips for making money work for you.
• Edge/Pro – Segmenting Your Inventory (Flower)
  The key to using Monsoon most efficiently and effectively is to employ Inventory Group pricing and listing rules. We’ll explore how and why during this training session.
• “Interchange Plus Pricing” What Every Merchant Should Know (Society Hill Ballroom E2)
  With interchange plus pricing, Merchant Account providers simply add an agreed upon markup above the actual cost to process a transaction. In this session we'll compare to this approach to other rate structures and share with you what every merchant should know.

Breakout Session topics include:

• Stone Edge – Reporting & Dashboards (Cook)
  The Stone Edge is a database-driven application. What kind of data drives it? Where and how is the data stored?
• Panel Discussion: Operational Efficiency (Society Hill Ballroom E1)
  This user panel will discuss tricks to increase productivity with SEOM and 3P solutions.
• Pro & Stone Edge: Working Together for YOU! (Flower)
  Why Integrate Stone Edge with Monsoon Pro? What is the implementation process?
• Customer Lifecycle Messages to Drive Revenue (Society Hill Ballroom E2)
  From welcoming new clients with a robust welcome series to a helpful abandoned cart message, email marketing is an effective revenue driver for retailers. Bronto Software presents real client success stories from Stone Edge clients who use Bronto's robust Marketing Platform. Walk away with tangible tips to help you to grow your marketing revenue through relevant, timely messages.

John Seaner is the Vice President of Business Development at Monsoon Commerce. John Evons is the Director of Product Management at Monsoon Commerce. Society Hill Ballroom C&D

During the happy hour event, hors d'oeuvres, beer, and wine will be available. Also, please take the time to network with all of our vendors at their booth displays. Pre-Function Area/Exhibitor Pavilion

Breakfast is sponsored by Exclusive Concepts. Society Hill Ballroom A&B, Bromley/Claypoole

Greg Bell is a Certified Speaking Professional (CSP), the author of Water The Bamboo®: Unleashing the Potential of Teams and Individuals, and founder of the Water The Bamboo Center For Leadership. Society Hill Ballroom C&D

Jeff Moore is the Sr. Product Manager, FBA Business at Amazon.com. Society Hill Ballroom C&D

During the networking break, coffee and tea will be available. There will also be a book signing by Greg Bell. Pre-Function Area/Exhibitor Pavilion

Breakout Session topics include:

• Stone Edge – Managing Purchase Orders (Cook)
  This session will cover the basics of managing purchase orders with the Stone Edge.
• Warehousing Best Practices for a Growing Retailer (Society Hill Ballroom E1)
  Running an efficient warehouse doesn’t happen by accident. Planning and deliberate processes ensure a smooth-running business.
• Facebook & Pinterest Marketing for Merchants (Flower)
  Timelines, ads, pin boards! How does a merchant make sense of all this social media a stuff and what works? This session will walk-through the fundamentals and examples of the two most important social media outposts for merchants.
• Edge/Pro – Selling on International & Other Markets (Society Hill Ballroom E2)
  Where do you make the most money? Which site should you launch on next? Get the answers to these and other questions about marketplaces.

Lunch is sponsored by Listrak. Society Hill Ballroom A&B, Bromley/Claypoole

Society Hill Ballroom C&D

Breakout Session topics include:

• Stone Edge – Frequent Support Questions (Cook)
  The technical and customer support team shares the top 10 questions and their answers first hand.
• Stone Edge – Introduction to Add-ons (Society Hill Ballroom E1)
  A look into the variety of system add-ons that complement the Stone Edge system to help determine which one(s) can help your business thrive.
• Stone Edge – QuickBooks Integration Part 1 (Flower)
  A QuickBooks Certified Pro Advisor does a deep dive into accounting best practices using Intuit QuickBooks integrated with Stone Edge (two part breakout).
• Monsoon Pro & FBA Integration (Society Hill Ballroom E2)
  Learn more about how Monsoon Pro integrates with Fulfillment by Amazon (FBA) services, and the practical reasons that there may be benefit in doing so for your business.

During the networking break, coffee and tea will be available. Pre-Function Area/Exhibitor Pavilion

Breakout Session topics include:

• Stone Edge Users Town Hall Meeting (Cook)
  This interactive session provides you an opportunity to give feedback, ask questions, and discuss the current and future plans for the Stone Edge product and related services.
• Case Study: Growing Your Business with Monsoon (Society Hill Ballroom E1)
  A case study presentation on leveraging an integrated solution of Monsoon Pro and Stone Edge to expand your business and streamline your operations.
• Stone Edge – QuickBooks Integration Part 2 (Flower)
  A QuickBooks Certified Pro Advisor does a deep dive into accounting best practices using Intuit QuickBooks integrated with Stone Edge (two part breakout).
• Edge/Pro – Amazon & eBay Best Practices (Society Hill Ballroom E2)
  What's selling, and where? Learn the latest trends in order to drive profitability. Ensure your customer metrics stay high and win the Buy Box.

Breakout Session topics include:

• Edge/Pro – Why Pricing Matters (Cook)
  Online marketplace selling and the magic of Dynamic Pricing. What Monsoon’s Dynamic Pricing Engine do for your online listings, and why it matters to the success of your business.
• What’s Next for Stone Edge/Pro Integration (Society Hill Ballroom E1)
  Monsoon Commerce has some big plans to meld the key functionality of Stone Edge and Pro together. Hear David Van, Monsoon Commerce Product Manager, discuss what’s on the horizon.
• Edge/Pro – EGM Best Practices (Flower)
  Monsoon Edge/Pro support selling just about anything on online marketplaces. This session will explore the specific issues and best practices of Electronics and General Merchandise (EGM) inventory.
• Communiqué – What You Should Know & Why it Matters (Society Hill Ballroom E2)
  Learn how to use Communiqué to get the information and reports you need to drive your business and ensure things are operating smoothly.

Brian Elliott is the CEO at Monsoon Commerce. Society Hill Ballroom C&D