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MPI Potomac's January Educational Experience: What Business Are YOU Really In?


The meetings industry is moving fast. The for-profit conglomerates are changing the rules, audience expectations are being influenced by new retail formats, music festivals, new on-line learning options, new B2B on-line commercial marketplaces which are all putting pressure on the non-profit meeting professional. 

It’s also presenting a game-changing opportunity for those who are open to seeing the future though a new lens.

Don Neal, Founder & CEO, 360 Live Media, will share his perspective on what you can do to make your next event successful and break the patterns of better sameness.

Learner Objectives: 

  • How to use the 4 Key Dimensions of your event to deliver experiences that will bring your audience back year over year. 

  • How to clear the 10 hurdles that every event and meeting professional must address to increase attendance. 

  • Why the 9 Ps of marketing are essential for every meeting professional to know how to leverage.
  • Walk away with at least 10 ideas that you can put into practice that can make your next meeting more successful

MPI Potomac is a diverse and inclusive organization that welcomes all.


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This session is approved for 1.0 clock hours







 Make a Wish

MPI Potomac is partnering with Make-A-Wish Mid-Atlantic to help grant children's wishes.  You can help in many ways. 

Frequent Flyer Miles: Donate your miles to the foundation to help with trips.  Click here for details and to sign up.

Toys for Children and Families: Year-round Make-a-Wish Mid-Atlantic is in need of new toys.  The toys are used as part of “first gifts” when meeting wish children and at wish presentation parties. When a team of wish granters goes into a household, they bring a small gift for every child in the house! From activity books to legos, to the cuddly stuffed animal -- all New unwrapped items are welcome. Bring your donation to MPI Potomac events. 

The FHI 360 Conference Center is conveniently located very close to the Dupont Circle stop.

  • Exit station at CONN AVE & Q ST NW to destination
  • Walk approx. 3 blocks NW on Connecticut Ave NW.

Parking lots are available with in a few block radius of the center.

  • When

  • Thursday, January 16, 2020
    11:00 AM - 1:00 PM

  • Where

  • FHI360 Conference Center
    825 Connecticut Ave NW 8th Floor
    Metro: Dupont Circle (Red)
    Washington, District of Columbia 20009

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