Select a tab to view session descriptions and speaker details. Options include Joint NACCDO and PAMN sessions, NACCDO* Sessions, PAMN Sessions. NACCDO CDO Session and Pre-Conference Workshop. 

*CFRE_ContEd_Logo17Some sessions have been approved for CFRE continuing education points. More information to be provided on site. CFRE points available by support through the University of Kentucky Markey Cancer Foundation.

 

Agenda

 

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    • NACCDO/PAMN Joint Sessions and Events
    •  

      Tuesday, April 18, 2017

      7:00 AM  -  8:00 PM
      Registration, Information, Dine Around Confirmations, Tour Confirmations
      The Registration/Conference Check-in/Information Desk will be open from 7:00 a.m. - 8:00 p.m. on Tuesday, April 18. Desk located in the Bluegrass Ballroom Foyer. Here you may pick up your name badge and conference items, confirm your dine around selection for Tuesday, April 18 and your tour selection for Thursday, April 20.
      8:00 AM  -  11:30 PM
      NACCDO and PAMN Joint Committee Meeting (Limited to NACCDO and PAMN Board/Steering Members)
      The NACCDO and PAMN Boards will meet individually between 8:00 a.m. and 9:00 a.m. over a working breakfast. The two groups will then come together from 9:00 a.m.-11:30 a.m. for a Joint Meeting.
      5:00 PM  -  6:00 PM
      Cancer 101
      Whether you are new to cancer fundraising, communications and marketing or need a refresher course, this session provides vast information about the field of cancer care and research. Learn how to break down the terminology, the research and clinical lingo, and the overall cancer experience to expand your understanding of cancer and enhance your communications skills about this disease.
      Speakers:
      6:00 PM  -  7:30 PM
      NACCDO/PAMN Welcome Reception in Exhibitor Hall with remarks by Rob Edwards, DrPH
      Put on you fabulous fascinators and fedoras for a Kentucky Derby Themed Welcome Reception. Mingle and network with new colleagues and catch up with those you've known for years. Light snacks provided prior to the evening dine around. Opening remarks by Rob Edwards, DrPH, Chief External Affairs Officer at UK HealthCare.
      Speakers:
      7:30 PM  -  9:30 PM
      NACCDO/PAMN Dine Around
      Following the opening Welcome Reception in the exhibit hall, all attendees will have the option to participate in the ever popular dine around! Reservations will be made by the conference and sign up will be available pre-program and on site. Visit the registration desk to ensure your selection at one of downtown Lexington's favorites! All actual food and beverage amounts are the responsibility of the individual. A list of restaurants available on the conference activity tab.
       

      Wednesday, April 19, 2017

      6:15 AM  -  7:00 AM
      NAACDO/PAMN Wake Up Yoga with Karen
      Wake Up Yoga is a mindful class with slow movement anchored in awareness and breath. This class is suitable for all levels and designed to open the body, circulate the fluids, and oxygenate the system...a great to start your day! Lead by Markey's own Karen DiGirolamo, LMT, RYT, this session is limited to 30 attendees, based on first come first served, sign up at the registration desk. Unless otherwise advised, yoga will take place in the convention center Thoroughbred pre-function space near the windows overlooking Triangle Park.
      Speakers:
      6:15 AM  -  7:00 AM
      NAACDO/PAMN Walk/Run
      Join your colleagues for a morning walk or run, exact distance and completion time is up to you!
      7:00 AM  -  6:00 PM
      Registration, Information, Tour Confirmations
      The Registration/Check-in/Information Desk will be open from 7:00 a.m. - 6:00 p.m. on Wednesday, April 19. Desk located in the Bluegrass Ballroom Foyer. Here you may pick up your name badge and conference items, and confirm your tour selection for Thursday, April 20.
      7:30 AM  -  8:30 AM
      NACCDO/PAMN - Breakfast in Exhibitor Hall
      8:30 AM  -  9:45 AM
      NACCDO/PAMN - Welcome and Plenary Session #1: Asking without the Ask
      Asking without the ask: Will it work in a time of uncertainty in healthcare? Development and communications are built around the ask: You're asking donors for gifts. You're asking reporters for media coverage. You're asking your communities, from volunteers to voters, for support. You're asking legislators and state and federal agencies for more research funding. But now, a change in administrations has thrown the worlds of funding and media coverage into disarray and uncertainty. Maybe it's time to change our approaches and ask without the ask. Using success stories from speakers at TED conferences--where "selling from the stage" is forbidden, but smart speakers gain millions in investment and donations--and from a long career in media relations, communications consultant and speaker coach Denise Graveline will share perspective as well as the core ingredients that you can use to "ask without the ask" when you're seeking coverage or major gifts. A veteran of Washington, DC, and its political upheavals, she is uniquely suited to offer ways to take advantage of today's uncertainties in your communications and development strategies.
      Speakers:
      9:45 AM  -  10:00 AM
      NACCDO/PAMN - Refreshments and Networking with Exhibitors
      11:00 AM  -  11:45 AM
      NACCDO/PAMN - Refreshment Break with Exhibitors
      2:00 PM  -  2:30 PM
      NACCDO/PAMN - Dessert with the Exhibitors
      2:30 PM  -  4:00 PM
      NACCDO/PAMN - Plenary Session #2: Cancer Center Director Panel
      Genomics. Immunotherapy. Cancer Moonshot. Cancer prevention. We’ll discuss those and more at the fourth annual Cancer Center Director’s panel. The distinguished panelists will share their thoughts on all things cancer related, giving us development, communications and marketing professionals the chance to both tap into their expertise and to ask them questions weighing on our minds. This panel offers ample opportunity for dialogue and problem-solving. Please join us as Robert DiPaola, M.D., dean of The UK College of Medicine, facilitates
      4:00 PM  -  4:30 PM
      NACCDO/PAMN - Group Photo
      Following Plenary Session 2, the NACCDO and PAMN Boards will gather for a group photo.
      4:00 PM  -  5:30 PM
      NACCDO/PAMN -Pet Therapy and Networking Exhibitors
      Following a full morning and afternoon conference pet therapy awaits in the exhibit hall! Featuring the special animals of the Markey Integrative Medicine Program. Katie R. Tibbitts of Markey will be on site for questions about the program.
      Speakers:
      5:45 PM  -  9:30 PM
      NACCDO/PAMN - Transfer to Buffalo Trace Distillery
      Motorcoach transfers beginning at 5:45pm on Tuesday, April 19 will be provided to Buffalo Trace Distillery for an evening event sponsored by Amergent! No Distillery has earned more domestic and international accolades than Buffalo Trace. Writers, enthusiasts and spirits competitions around the globe have awarded more than 500 accolades to the Buffalo Trace brands. Located approximately 25 miles from the Hyatt Regency Lexington, the 40-minute drive meanders through beautiful Kentucky Horse Land. Upon arrival attendees will have all access to the Buffalo Trace Grounds, including the Clubhouse and the Tasting Room. A hearty menu of local favorites will be served in action stations, passed trays and buffet throughout the grounds. Attendees may follow a provided mini NACCDO PAMN Trail to ensure they take in all the options! For those interested, a 40-minute tour of the grounds will be available during the evening event. Return transfers to the Lexington Convention Center will depart Buffalo Trace beginning at 8:30pm. Parking for personal vehicles is available at Buffalo Trace for those wishing to drive themselves rather than utilize coach transfer. Individuals which suffer from car sickness should be aware that travel on winding roads are required to access Buffalo Trace. .
       

      Thursday, April 20, 2017

      6:15 AM  -  7:00 AM
      NAACDO/PAMN Wake Up Yoga with Karen
      Wake Up Yoga is a mindful class with slow movement anchored in awareness and breath. This class is suitable for all levels and designed to open the body, circulate the fluids, and oxygenate the system...a great to start your day! Lead by Markey's own Karen DiGirolamo, LMT, RYT, this session is limited to 30 attendees, based on first come first served, sign up at the registration desk. Unless otherwise advised, yoga will take place in the convention center Thoroughbred pre-function space near the windows overlooking Triangle Park.
      Speakers:
      6:15 AM  -  7:00 AM
      NACCDO/PAMN Walk/Run
      Kick start your day with a quick run or walk. Exact distance and completion time is up to you!
      7:00 AM  -  11:30 AM
      Registration, Information, Tour Confirmations
      The Registration/Check-in/Information Desk will be open from 7:00 a.m. - 11:30 a.m. on Thursday, April 20. Desk located in the Bluegrass Ballroom Foyer. Here you may pick up your name badge and conference items, and confirm your tour selection for Thursday, April 20.
      7:30 AM  -  8:30 AM
      NACCDO/PAMN - Breakfast in Exhibitor Hall
      9:30 AM  -  10:00 AM
      NACCDO/PAMN - Refreshment Break with Exhibitors
      Enjoy the final networking opportunity with exhibitors
      12:00 PM  -  1:30 PM
      NACCDO/PAMN - Plenary Session #3: Neurogastronomy Luncheon at Lexington Convention Center
      "Could we make people healthier by making broccoli taste like chocolate?" This pitch spurred national and global interests in a new science known as neurogastronomy, which addresses brain and behavior in the context of food with clinical applications in a variety of diseases including cancer. In 2015, the University of Kentucky hosted the inaugural International Society of Neurogastronomy (ISN) Symposium, featuring a multitude of neuroscientists, food scientists and professional chefs from across the globe to share their expertise with medical professionals. Join us for an interactive olfacto-gustatory presentation of flavor, featuring two of the founding members of ISN, who will discuss how their personal experiences drove the creation of the event and how they leveraged a largely unknown area of science into increased interest, research funding, and positive press for UK.
      2:00 PM  -  4:30 PM
      Keeneland Race Track Option
      Following the Plenary Lunch at the Lexington Convention Center those attendees which selected Keeneland as their afternoon tour option will be transferred a short distance to historical Keeneland Race Track!. (Must be at least 21 years of age to participate) Located across from the Lexington Bluegrass Airport, April 18-21 is Horse week at Keeneland. Confirmed attendees will enjoy an afternoon at the races and an opportunity to meander the grounds of one of Lexington's great landmarks. Transportation and entry to the track with grand stand seating or general admission provided with tour fee. Any additional purchases such as food and beverage or entertainment are the responsibility of the individual. All tours subject to change/cancellation based on final attendee count. Should the Keeneland option cancel, confirmed attendees will be refunded and alternative options for individual tours will be provided. Specific details and tour fee to be provided January 2017.
      2:00 PM  -  4:30 PM
      Markey Cancer Center Integrative Medicine Tours
      Following the Plenary Lunch at the Lexington Convention Center those attendees which selected a Markey Cancer Center tour will be transfered to the Markey Cancer Center at University of Kentucky for their specialized tour experience. Specific tour areas subject to change, tours numbers are limited. Additional details on the tour options to be available by January 2017. No additional fee applies for the Markey Cancer Tour.
      2:00 PM  -  4:30 PM
      Town Branch Tour Option
      Following the Plenary Lunch at the Lexington Convention Center those attendees which selected Town Branch Distillery as their afternoon tour option will be transferred a short distance to Town Branch!. (Must be at least 21 years of age to participate) Alltech Lexington Brewing & Distilling Co. offers the unique distinction of being both a brewery and distillery. The Town Branch Distillery has been a proud member of the Kentucky Bourbon Trail® experience since 2012, and their brewery is a premier barrel-aging brewery, thanks to its location in the heart of bourbon country. An afternoon tour offers a behind-the-scenes look at their beer and spirits production and a sample of the Alltech products – this is the only location on the Kentucky Bourbon Trail® in which you will get to sample beer as well as bourbon! All tours subject to change/cancellation based on final attendee count. Should the Town Branch option cancel, confirmed attendees will be refunded and alternative options for individual tours will be provided. Specific details and tour fee to be provided January 2017.
      5:45 PM  -  9:00 PM
      NACCDO/PAMN - Transfer to Mt. Brilliant
      Coaches will depart from the Lexington Convention Center at 5:45pm for Mt. Brilliant. Once home to horse greats Domino and Man O’War, today, Mt. Brilliant sprawls over 760 acres of well-manicured grasses, lined with horse fences and dotted here and there by several newly, renovated buildings. Located 7 miles from the Hyatt Regency Lexington & The Hilton Downtown, coaches will transfer all guests for the quick 15-minute drive to Mt. Brilliant. On this closing conference night, attendees will enjoy a fun Kentucky Barn Event, complete with all the Kentucky Fixins, BBQ, Bluegrass & Blue Jeans! Coaches to offer return transfers to the Hyatt and Hilton beginning 8:15 p.m. Last coach to depart at 9:15 p.m. If you will be driving your personal vehicle to Mt. Brilliant, parking is limited, please advise leslie@dfievents.com if you will be driving so that arrangements may be made.
      6:00 PM  -  9:00 PM
      NACCDO/PAMN - BBQ, Bluegrass and Blue Jeans at Mt. Brilliant
      Mt. Brilliant is steeped in rich history and tradition. From its first owners to the rebirth that is taking place today, the stories of the farm unfold one after another and never cease to amaze. Once home to horse greats Domino and Man O’War, today, Mt. Brilliant sprawls over 760 acres of well-manicured grasses, lined with horse fences and dotted here and there by several newly, renovated buildings. Each July, Mt. Brilliant is one of the few hosts of Polo in the Park, featuring exciting matches and epic scenery. On Thursday, April 20, the NACCDO PAMN attendees will have exclusive use of the Tobacco Barn, overlooking the Historic Landscape of Mt. Brilliant. Located 7 miles from the Hyatt Regency Lexington & The Hilton Downtown, coaches will transfer all guests for the quick 15-minute drive to Mt. Brilliant. On this closing conference night, attendees will enjoy a fun Kentucky Barn Event, complete with all the Kentucky Fixins, BBQ, Bluegrass & Blue Jeans!
       

      Friday, April 21, 2017

      6:15 AM  -  7:00 AM
      NAACDO/PAMN Wake Up Yoga with Karen
      Wake Up Yoga is a mindful class with slow movement anchored in awareness and breath. This class is suitable for all levels and designed to open the body, circulate the fluids, and oxygenate the system...a great to start your day! Lead by Markey's own Karen DiGirolamo, LMT, RYT, this session is limited to 30 attendees, based on first come first served, sign up at the registration desk. Unless otherwise advised, yoga will take place in the convention center Thoroughbred pre-function space near the windows overlooking Triangle Park.
      Speakers:
      7:00 AM  -  11:30 AM
      Information Desk
      The Information Desk will be open from 7:00 a.m. - 11:30 a.m. on Thursday, April 21. Desk located in the Thoroughbred pre-function space.
      7:30 AM  -  8:30 AM
      NACCDO/PAMN - Breakfast
      9:45 AM  -  10:00 AM
      NACCDO/PAMN: Refreshment Break

    • NACCDO Sessions
    •  

      Tuesday, April 18, 2017

      4:00 PM  -  5:00 PM
      NACCDO New Member Orientation- What You Need to Know About NACCDO-Member Cancer Centers*
      Your GPS to success in driving fundraising at cancer centers. This session will not only inform you of the many benefits of being a member of NACCDO, but also describe the structures, characteristics and terms unique to cancer centers. Get a big picture view of NCI-designated cancer centers, their similarities and differences. *Open to All
       

      Wednesday, April 19, 2017

      10:00 AM  -  11:00 AM
      NACCDO Pipeline/Annual Giving: DIY Fundraising—Raising large sums from small gifts
      An introduction to grassroots online giving, including how to get started, the benefits for acquisition and promotion, and what to consider when evaluating platforms to benefit your organization and the donor’s experience.
      10:00 AM  -  11:00 AM
      NACCDO Major GIfts: Overcoming Physician Objections to Grateful Patient Fundraising
      In this session we will consider five key strategies to connect with physicians and understand philanthropy from their perspective. Nationally, the majority of philanthropic dollars come to cancer centers from grateful patients and their families. Why then do development offices encounter such difficulty in recruiting our natural partners, physicians, to become involved this in process? While any fundraiser can benefit from this session, it’s aimed primarily at leaders who are interested in building long-term working relationships with physicians based upon mutual respect. Practiced effectively and consistently, the tenets in this session will aid institutions in increasing physician satisfaction with the development office, empower development officers in securing larger gifts and assist grateful patients in their connection and healing.
      10:00 AM  -  11:00 AM
      NACCDO Strategic Initiatives:Board Relations Bridging Meaningful Engagement & Successful Fundraising
      As fundraisers, we know that one of the main goals of our boards, whether advisory or governing, is to facilitate a culture of philanthropy. Through personal giving, friendraising and fundraising, our board members serve as our connectors to our community and some of our best donor prospects. Our board members join us with a passion for our mission, but how do we ensure the board relations activities we are engaged in drive that passion into fundraising action? We will take a look at board communications, educational opportunities, expectation setting and more to understand what drives board members to raise funds on behalf of our organization.
      11:45 AM  -  12:45 PM
      NACCDO Major Gifts: Major Gifts and Management
      How does a successful frontline fundraiser become a strategic program leader? Tips on evolving relationships with donors, staff, and leadership; allocating time internally and externally; navigating new priorities; and achieving ambitious goals. This session will feature significant group discussion and the opportunity to share wisdom among colleagues.
      11:45 AM  -  12:45 PM
      NACCDO Strategic Initiatives: How to Thrive in the Second Philanthropic Age
      Individually and organizationally, to thrive in the new era of philanthropy, we must maximize our experiences of the past and leverage the competitive advantages of today. This session will guide the audience through a journey by reviewing the past, understanding the present and hypothesizing on the future state of the philanthropic sector. While bringing attendees through a time-lapse history of the philanthropic space, we take a pause at our current state and make predictions on skill-sets that professionals will need to excel in the new philanthropic era.
      11:45 AM  -  12:45 PM
      NACCDO: : How Annual Direct Mail & Online Gifts Support Mid-Level, Major & Principal Gift Programs
      Annual Giving as a Pipeline to Principal Gifts: How Annual Direct Mail and Online Gifts Support Mid-Level, Major and Principal Gift Programs. Is your annual gift pipeline a fire hose or a slow leak? The annual giving program is still a critical component of successful fundraising efforts, however, changes in the markets and channels can be challenging to keep up with. Three diverse cancer centers share their experiences, insights and innovations for what has worked (and what may still need work) to help you make good decisions about this essential initiative and investment.
      1:00 PM  -  2:00 PM
      NACCDO - LUNCH
      Network with fellow NACCDO Colleagues, awards presentation
       

      Thursday, April 20, 2017

      8:30 AM  -  9:30 AM
      NACCDO Major Gifts: Angling for the Big Fish – Tools for your Tackle Box to Qualify Donors
      Qualifying your donors is the most critical part to your success as an MGO. Ignore it to your peril. Embrace it and you will have success. Why qualify your donors? Because only 1 of 3 will actually want to relate to you and your organization. And you can’t afford to spend your valuable time with unresponsive donors. In this session, we will impart our tested and highly effective methods for conducting donor qualification. We’ll provide you with discovery techniques that will give you the clues as to who is most likely to make a significant gift and we’ll discuss touch-points that work. And we will share some compelling stories illustrating how our qualification strategies resulted in sizable gifts. This session is co-presented by Eli Jordfald, CFRE, Senior Major Gifts Director, UNC Lineberger Comprehensive Cancer Center and Keeman Wong, Senior Director of Development, UC Davis Comprehensive Cancer Center.
      8:30 AM  -  9:30 AM
      NACCDO Pipeline/Annual Giving: Galas&CocktailsFrom Stress to Success How to Make Events Work for You
      Do the terms event or gala make you break into a cold sweat? Come learn the effective and practical ways you can turn cultivation and fundraising events into more revenue for your organization. Presentation includes lots of real-world examples, photos, and videos, with ideas you can implement for your next event. Start your day with a party!
      8:30 AM  -  9:30 AM
      NACCDO Strategic Initiatives: Going Digital: Achieving Planned Giving Success Online
      The myth that our planned giving audience is not online is just that—a myth! And the low cost of digital communication makes it an important avenue for reaching a broad audience cost-effectively. How can we optimize this channel? Using case studies, this session will describe the essential steps for online planned giving success. Attendees will leave the session ready to implement an online communication strategy after learning: 1. Why it’s so important to go multi-channel 2. What are the pillars of an online communication plan 3. How to integrate online and offline communication 4. What design and creative elements are considered best practices 5. How to measure success”
      Speakers:
      10:00 AM  -  11:30 AM
      NACCDO Annual Business Meeting and 2017 Benchmarking Survey Results (Limited to NACCDO Attendees)
      Following the NACCDO Annual Business Meeting, this interactive session will present the results of the 2017 NACCDO Benchmarking Survey & Report, an annual survey of NACCDO members for the purpose of reviewing, analyzing, and comparing giving trends at NCI-supported cancer centers across the country. Through an overview of trends, panel discussions and Q&A, the session will provide a better understanding of how the survey can be useful to each NACCDO member organization. The NACCDO Benchmarking Survey & Report is the only annual review of giving trends at cancer centers across the U.S. and has become an invaluable resource for development officers. The 2017 Report includes comparative data on overall fundraising, giving by source and type, campaign activity and strategic investments by peer institutions. (Attendance limited to NACCDO Attendees) Results of the survey to be provided on request following the session from the survey administrator
       

      Friday, April 21, 2017

      8:30 AM  -  9:45 AM
      NACCDO Major Gifts: Navigating Competing Interests
      Fundraising in a matrix environment presents unique challenges and complexities for gift officers. Serving multiple masters, Cancer Center Director, Department Chairman, Faculty, in some cases the Medical College Dean, fundraisers are charged with identifying prospects and securing gifts for competing priorities, while attempting to focus on the interests of the prospective donor. In addition, gift officers often need to collaborate with colleagues outside the cancer center to effectively negotiate a strategy to gain the buy in of others in order to successfully bring in the gift. In this session, panelists from 3 matrix institutions will share their experience navigating challenging set of circumstances (and personalities) to secure a gift and move a project forward, while keeping everyone onboard. The panelists and moderator will then engage session participants in an open dialog further exploring issues and challenges.
      8:30 AM  -  9:45 AM
      NACCDO Strategic Initiatives: Taking the Mystery out of the Planned Giving Component
      As fundraisers our goal is to maximize our fundraising efforts and help donors make the most meaningful and best gifts to our institutions. When a donor isn’t comfortable with or can’t make a large outright gift or multi-year pledge, a blended gift may be the answer. A blended gift is both a current AND future gift. In this session we will explore how the Planned Giving department at MD Anderson Cancer Center has worked with our major gift officers to increase their level of knowledge and comfort with the subject of planned gifts. We will share words and phrases to listen for, ways to respond and when to bring in an expert. Hear stories of successful blended “asks” and learn techniques you can take back to your own cancer center and implement immediately. Harness the power of blended giving strategies.
      8:30 AM  -  9:45 AM
      NACCDO: They Shoot and You Score. Working alongside Professional Sports Teams and Athletes
      Have you ever wondered what it’s like to work with a pro or semi-pro sports team? Do you ask yourself what to do once you’ve engaged them? Are you trying to find a professional athlete who likes you as much you like them? This presentation will showcase Roswell Park Cancer Institute’s relationship with the NHL’s Buffalo Sabres, their foundation and the players as well as partner relationships with current and alumni Buffalo Bills NFL athletes and their private foundations. Programmatic, special event and patient engagement involvement will be discussed.
      10:00 AM  -  11:00 AM
      NACCDO Strategic Initiatives: Mini, Mighty, and Critical Communications
      This panel discussion will demonstrate how the Abramson Cancer Center managed the ever increasing communication needs of their growing development team, from advocating for staffing resources to collateral materials, proposals and stewardship reports, annual fund appeals and e-communications. This session will illustrate how they built out the infrastructure of the entire frontline fundraising program to maximize key move metrics, and elevate their communications efforts.
      10:00 AM  -  11:00 AM
      NACCDO Major Gifts: The Merit Society
      In an effort to connect female faculty members with female community leaders, provide female leaders with a substantive engagement opportunity with the Moffitt Cancer Center and raise awareness about the opportunities for aspiring female researchers and clinicians, we developed The Moffitt Merit Society® which carries on the legacy of Merit Ptah, the first known woman in medicine nearly 5,000 years ago. The skills, achievements and compassionate care of female physicians and scientists at Moffitt reflect a deep commitment to providing hope and improving quality of life for those touched by cancer. We wanted to provide a tailored, meaningful and sustained opportunity to fund and connect leaders with female faculty members. Each member is part of this lifesaving quest. Membership benefits include invitations to educational and networking events called Coffee Talks, tickets to the annual Merit Society® membership event, one-on-one interaction with Moffitt experts, recognition in Moffitt communications, and regular updates on physicians and scientists whose work benefits women’s cancer research.
      Speakers:
      10:00 AM  -  11:00 AM
      NACCDO: Pipeline/Annual Giving: “Fight for your Right to (3rd) Party!”
      “Fight for your Right to (3rd) Party!”: Transforming Community Fundraising Event Challenges into Opportunities Learn from your peers about growing your third party events and the challenges we all face. In this session, we will discuss the pros and cons when it comes to 3rd party events, how to manage volunteer expectations and will leave time for Q&A.

    • PAMN Sessions
    •  

      Tuesday, April 18, 2017

      4:00 PM  -  5:00 PM
      PAMN Update and Collaborating with NCI to Leverage Your Center’s Federal Funding
      Strategic communications and marketing plans for academic cancer centers include leveraging your NCI-funded research. Likewise, communications and marketing play a role as centers prepare to compete for a Cancer Center Support Grant (CCSG or “core” grant). This panel will explore nuances and activities unique to the CCSG with a particular focus on the role of communications. Learn how you can support CCSG efforts at your center and how best to showcase your center’s NCI funding.
       

      Wednesday, April 19, 2017

      10:00 AM  -  11:00 AM
      PAMN Joint Session: Hope without the Hype: Finding the Right Balance with Ads and Science News
      In this joint session, we look more closely at both advertising and promoting your center’s science news accurately and appropriately. You’ll learn about the findings and trends of cancer center advertising, which topped $173 million in 2014. Often, the ads touch on the emotional appeals that evoke hope for survival. What are the potential implications of such advertising and how can they be misleading? What strategies can be used to minimize risk to patients? On the news side, as cancer research communicators, you want to make sure that the science you promote is valid and is understood by various stakeholders. Sometimes a laboratory finding leads to excitement among scientists for the hope of where it might lead, but it may not affect patients for years or even a decade, even if true. You’ll learn how to assess your cancer center’s scientific findings so that you can select the most accurate and appropriate way to promote the news.
      11:45 AM  -  12:45 PM
      PAMN Public Affairs: Talking to Yourself: Internal Communications
      Talking to Yourself: Internal Communications. Whether you only contribute tidbits to internal communications channels or you’re responsible for compiling and editing your center’s primary internal vehicle, you’ll learn from panelists on how they effectively reach their all-important colleagues. Learn how a cancer-specific newsletter grew into attracting subscriptions from people in areas such as pathology and a School of Veterinary Medicine. How did it lead to better connections at a matrix cancer center? If you’re charged with crafting language to encourage people to get a flu shot, how do you best do that so that you’re talking to them instead of at them? And what do you think internal communications has in common with the Las Vegas hospitality industry? Find out in this informative panel discussion. You’re sure to pick up some effective tips.
      11:45 AM  -  12:45 PM
      PAMN Marketing: Marketing the Academic Difference
      In an era of increasing competition and rising costs, Academic Medical Centers are under increasing pressure to demonstrate their value to patients and to payors. The AACI and NCCN have recently undertaken initatives to research and develop messaging highlighting the unique differentiating factors for cancer care delivered at AMCs. Come to this session to learn from PAMN members who participated in those initiatives.
      Speakers:
      1:00 PM  -  2:00 PM
      PAMN - LUNCHEON AND BUSINESS MEETING
      A plated lunch will include a business meeting with Laurel DiBrog, Jim Goodwin and Tara Yates and additional time to network with your fellow PAMN Colleagues
       

      Thursday, April 20, 2017

      8:30 AM  -  9:30 AM
      PAMN Joint Session: Point-Counterpoint: Hit Me With Your Best Shot
      This session has become one of the most popular of this annual conference. It offers an informal environment in which you and your colleagues can discuss important and timely issues regarding the media relations, web, marketing, social media, staffing, resources, and more. Come prepared to take part in a lively discussion about a broad range of issues facing those of us who work in marketing and public affairs. Curious about how others are dealing with challenges similar to those that you are facing? This session will feature seasoned professionals who will share their knowledge and experience.
      10:00 AM  -  11:30 AM
      PAMN Public Affairs: The Changing Landscape of Traditional Media
      Fake news. Alternative facts. How do we communicators who have compelling stories about patient care and cancer research advances navigate through these unchartered waters? How do we define “news” in the era of fake news? Even before a new president took residence in the White House, the traditional news media was changing – or trying -- to keep up with its new media brethren. New media – and possibly the White House – has changed traditional print and broadcast media, but the need for good, compelling stories hasn't changed. Participate in an engaging discussion on the changing role of traditional media and how you can advance your cancer center in it with a journalist and two PAMN members. Judy Fortin, formerly of CNN, moderates this discussion.
      10:00 AM  -  11:30 AM
      PAMN Marketing: Refining a Marketing Strategy
      Marketing leaders at Duke will discuss how to develop a cancer marketing strategy that meets organizational goals and aligns with the requirements of the cancer center director. Discussion topics will include gaining agreement among stakeholders; prioritizing marketing-ready services; physician vs. consumer marketing resource allocation; and identifying and overcoming operational challenges that affect marketing. Walking through Duke's journey will help attendees feel equipped to approach this challenge at their organization.
      Speakers:
       

      Friday, April 21, 2017

      8:30 AM  -  9:45 AM
      PAMN Joint: Digital Redevelopment: Overcoming Challenges to Improve Your Patients’ Online Experience
      This case study from Siteman Cancer Center and partner Evolve Digital Labs will provide a blueprint for redeveloping your website so it better serves patients while also satisfying executives, clinicians and other stakeholders. Topics will include: building the business case for upgrading, securing and maintaining buy-in from key decision makers, selecting the best digital platform, determining the best design and content to highlight your cancer center’s strengths while eliminating unnecessary information, launching your new website and, equally important, building and maintaining good relationships from start to finish. Attendees will receive three handouts covering critical phases of the process, cheat sheets anyone can use to start his or her cancer center's own digital redevelopment.
      Speakers:
      10:00 AM  -  11:30 AM
      PAMN Joint Session: Blogs, Podcasts, Webinars, Oh My!
      With so many ways to get your messages out there, how do you choose? Where, when and how you deliver your marketing message in the digital space makes all the difference! This session will focus on content marketing and how to focus your strategy to achieve maximum results. Speakers will share insights into how they choose which stories to tell, and tips for finding innovative distribution channels and ways to repurpose content for maximum reach. She/he will also touch on ways to tie digital communications goals directly to business objectives.

    • CDO Sessions
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      Tuesday, April 18, 2017

      11:30 AM  -  12:30 PM
      NACCDO Chief Development Officer Retreat Lunch
      Open to NACCDO CDO retreat attendees and invited guests from development Presenting and Platinum Sponsors.
      12:30 PM  -  3:30 PM
      NACCDO Chief Development Officers Mini Retreat (Additional Fee Required, Limited to CDO's)
      The first two hours of the CDO session will be a combination of information sharing and interactive, small-group discussion of concepts facilitated by John “Jay” Budner, Executive Director of Strategic Talent Development, University Development and Alumni Relations at the University of California, San Francisco. In Jay’s engaging and humorous style, he will take us on a journey through the ins and outs of talent development in the field of philanthropy. Topics will include, but are not limited to: • Establishing a Leadership Pipeline – the role of senior leadership. • Recognizing up is not the only way, how to promote good fundraisers without making them managers. • Coaching as a mechanism to help good fundraisers to also be good managers. • Philanthropic Advisor vs. Fundraiser –Fundraising as a field of expertise. • The importance of a path to success. • Personal Leadership – everyone is a leader. The last hour of the CDO session, Sharing “Big Ideas” with Prospects, will be facilitated by one of the nation’s best and brightest in the field of Philanthropy, Patrick “Pat” Mulvey, Vice President for Development at The University of Texas MD Anderson Cancer Center. The session will be devoted to a group discussion on how an institution does (or does not) arrive at consensus on a proposal that captures the “Big Idea”—one worthy of a 7-, 8-, 9- or more-figure transformative gift. Issues, obstacles and opportunities will be put forth that are intended to generate discussion, introspection and possible solutions.
      Speakers:

    • Pre-Conference Workshop
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      Tuesday, April 18, 2017

      1:00 PM  -  3:30 PM
      Pre Conference Workshop: (Additional Fee)
      A Public Affairs, Marketing and Development Workshop Your Communications Might Be Off-Target How you can enrich communication strategies through a deeper understanding of your target audience. See below and visit the following link for more information https://vimeo.com/211682489/e9e9377854 From development to marketing to communication professionals, we can always benefit from advanced tools to understand our target audiences. Join us for this interactive workshop that will provide a framework for you, as well as exercises to more precisely create and deploy messaging. The use of segmentation data to create audience profiles will help you whether you are seeking to create better internal communications, build a stronger donor base, or drive revenue to your hospitals. Workshop participants can expect the following benefits: *A fresh understanding of how segmentation data and insights can be better utilized *Ways to set-up the proper framework for market segmentation *How to utilize persona frameworks to take segmentation to the next level *Tools you can use to lead this activity for your teams *An immersive experience with cross-functional teams Facilitated by experts in the field, you will walk away from this workshop with a new way of thinking about how you develop your message points. You will also gain a better understanding about the venues you choose when targeting those messages for your diverse audiences. Facilitators: Jim Jacobsohn, Vice President, Strategic Analytics, Sg2 Jill Masset, Director, Market Intelligence, Roswell Park Cancer Institute John McKeever, Executive Vice President, Gelb/Endeavor Management Tuesday, April 18, 2017 1 – 3:30 p.m.
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