The Sam's Club Grow your Business Boot Camp series comes to New Orleans. With the mission to strengthen the burgeoning community of food and beverage industry entrepreneurs in New Orleans, Accion Louisiana and Sam's Club have joined together to host Grow your Business: NOLA Restaurateur Boot Camp. This half day workshop will cover key management concepts such as Branding, Financial Wellness and Strategy. Participants will benefit from the experience and expertise shared by industry leaders as well as meet local organizations that can help them grow and prosper.
Event agenda includes:
Join the New Orleans Tourism Marketing Corporation for the first ever Destination Hackathon! Taking place Friday, March 21st – Sunday, March 23rd, the Destination Hackathon is an engaging 2-day event designed to inspire the creation of frameworks for mobile applications that will ultimately benefit the New Orleans Tourism industry. They’re looking for brilliant hackers, enthusiastic designers, and awesome computer programmers with big ideas to drive this exciting project.
The Y’heard Me? Music Industry Summit will take place on Saturday March 22nd, the first day of New Orleans Entrepreneur Week, from 12 PM to 3 PM at the Ellis Marsalis Center (1901 Bartholomew St, New Orleans, LA 70117.)
Local music industry professionals will discuss topics related to copyright and legal issues, small business development, fan engagement, licensing, recording, gigging best practices, and others.
Following the presentations, there will be a question and answer session with the industry professionals.
This is event is part of a joint initiative between The Google Community Leaders Program, The Recording Academy Memphis Chapter, New Orleans Entrepreneur Week, and Loyola Music Industry Studies Program.
All startups begin with one bright idea. Then the founder feels the pressure to come up with even more bright ideas and that is when things can go wrong. By maintaining a market-driven focus, you can avoid this common founder folly and enjoy the benefits (and revenue) of letting your customers drive the direction of your company. In this session you will learn how to listen and truly hear your customers, how to manage customer expectations in a market-driven model, and how to translate customer requests into profit.
To access Torrie's presentation online, please click here.
The Salesforce-Silverline Challenge provides a unique opportunity to scale your organization through process improvement, content management, and sales and marketing support and tracking using the Salesforce platform.
The winner of this challenge will receive:
Join the Greater New Orleans Foundation and The Idea Village for the 4th annual Water Challenge Day, an event highlighting the momentum and opportunities driving entrepreneurial activity, creating jobs, inspiring research, and attracting dollars for our globally significant water sector. Here’s the lineup of events:
9:30am-11:30am: What’s Trending in Water?
Discover how financial markets are recognizing and investing in natural ecosystem services and what this means for Louisiana, a state rich in natural resources. Learn how regions are aligning their water assets into globally competitive economic clusters and how this is building collaboration, fueling innovation and leveraging investment.
12:30pm-3:20pm: Opportunities Abound!
Water is at the intersection of private, public and social interests. Network and engage with leaders who are transforming business, government and academia. Learn about significant initiatives, developments and opportunities in Louisiana’s rapidly growing water sector.
3:20pm-5:00pm: Louisiana Proud! $50,000 Entrepreneur Pitch Competition
Join us for the Water Challenge $50,000 business pitch competition, hosted by Harry Shearer, that will showcase four local entrepreneurs tackling flood protection, coastal restoration, rainwater management, and technology. Participating Entrepreneurs include EcoUrban, iSeeChange, ORA Estuaries, and RiverView Construction.
Do you have a great business idea, but don’t think it’s quite ready? Don’t delay, start something now. Test that "million dollar idea" by starting something smaller. You learn so much about yourself and business by going through the process. In this session, Colin and Gerard will demonstrate how to flesh out and test a business idea quickly and cheaply using a variety of tools and hacks.
To access the session presentation online, please click here.
In partnership with local entrepreneur My House NOLA and with support from Aunt Sally’s, Blue Runner, and Tabasco, NOEW 2014 will feature a “food truck food court” from 11am – 2pm Monday 3/24 to Thursday 3/27 in the 700 Block of Lafayette Street, directly outside of Gallier Hall. Each day, the NOEW Truck Stop will include 2-3 different food trucks, with designated seating and tables for entrepreneurs and event attendees to mix, mingle, and grab a quick bite between sessions.
Monday's Food Trucks: La Cocinita, Foodie Call, and Frencheeze.
Additionally, Phil’s Grill (located at 748 Camp) will be offering 20% off with NOEW credentials all week!
Developing businesses face a variety of issues with legal considerations. This session provides a primer on several important legal issues, both new and longstanding, that entrepreneurs should be aware of as they build their businesses. Topics covered in this session include: 1. The JOBS Act and Crowdfunding 2. Founder’s Stock 3. The Effect of Health Care Reform on Small Businesses 4. Employment Agreements: Work for Hire, Non-Competition, Non-Solicitation 5. Independent Contractor vs. Employee Status 6. The Basics of Louisiana’s Open Account Statute for Unpaid Receivables 7. Bankruptcy Basics when a Customer/Supplier Files for Bankruptcy Protection
Today, more Americans obtain news from the Internet than print and radio outlets, and nearly 20% of consumers obtain news via social media. Furthermore, journalist layoffs have scaled newsrooms back by 30% - placing added constraints on reporting. As traditional news outlets race to digital platforms to harness online ad revenue and readership, brands must adapt to a new integrated communications approach. This session will teach you how to create a press release that dominates search engines, how to communicate with reporters in the digital age, and how to develop shareable digital media and PR content.
In this packed 3-hour track, presenters will review the process of commercializing inventions with an emphasis on Licensing. Attendees will learn the 5 critical steps to successfully profit from their inventions and the pitfalls to avoid! Additionally, a panel discussion with licensees from large companies will tell attendees what they are looking for from inventors and how to work with them.
Attendees will learn how to position themselves to get an approval when asking to borrow money. Topics covered in the session include: Bank requirements for approval; the Big 3 "C's" of lending - Credit, Capacity, and Collateral; Managing the Big 3; and resources available to assist with packaging. Additionally, presenters will discuss a variety of financing options available such as venture capital, going public in an IPO, and crowdfunding. Attendees should leave the presentation with hope and optimism about their ability to find financing in this "tough to find $" marketplace.
To access the session presentation online, please click here.
In the age of technology and fast-moving media, entrepreneurs need to know how to brand and advertise the right way, and the legal way. This panel discussion will:
Tuesday's Food Trucks: The NOLA Truck, Empanada Intifada, and Theo's Pizza Truck.
Creating a brand and generating "buzz" around something new is a major challenge for startups. This presentation will address one of the lesser talked about sides of social media marketing: going from zero to engagement and how to expedite the process. We'll talk about practical, usable strategies and tools that will make a significant impact on how fast your message gets out, as well as discuss some common pitfalls of new brands online and how to avoid them. We'll also discuss a "quickstart" guide for SEO that every startup should know. Bring a notebook. It's going to get intense.
To access Megan's supplementary resource guide visit conversations.be/NOEW2014. To see her presentation online, please visit click here.
Following the InvenTank program from 9am – 12pm, our InvenTank panelists will be hosting a handful of one-one-one meetings for local inventors. InvenTank attendees have the opportunity to apply for this chance to privately pitch their product(s) for licensing. NOTE: Only those that have registered and attend the InvenTank program will be considered. We will follow up directly with those individuals who are selected with instructions for scheduling their pitch.
InvenTank Panelists Include:
Leading women entrepreneurs from different fields will discuss a wide range of issues relevant to both men and women entrepreneurs starting or growing businesses in New Orleans and beyond. Topics of discussion will include:
To access this session presentation online, please click here.
Companies in start-up or growth modes typically do not qualify for traditional bank financing. Private equity is hard to come by, and when available, requires the owner to prematurely dilute their ownership. Alternative financing sources are available and take many forms from purchase order funding and factoring, to hard asset loans and merchant cash advances. There are differences in how these programs work and which types of businesses can best utilize them, and it can often take a combination of all of these sources to make an entrepreneur’s vision for their company a reality. In this session, attendees will learn about what is available and gain an understanding of when it is appropriate and advantageous to use these sources, giving the entrepreneur more options to help them reach their goals.
Hosted by the Jefferson Parish Economic Development Commission and First NBC Bank, the JEDCO Challenge provides local entrepreneurs with a platform in Jefferson Parish to showcase their early-stage ventures. Select entrepreneurs will have an opportunity to pitch in front of the Jefferson Parish business community – and the winner will take home a business boosting prize package of in-kind business services and direct capital. The prize package is already valued at more than $50,000…and it’s still growing!
This year's selected entrepreneurs are Advano, The Collector, GetHealthy, MobileQubes, and PortaVision.
The Brand Multiplier: In a world of ever increasing choice, brands stand as the way that leading companies attract and retain loyal customers. But the nature of brand building is changing. We all have myriad new ways to reach and engage with customers, and this has created a world where any company – from the new venture to the established enterprise – must think differently about how it can build and sustain brand relevance. Michael Megalli will draw on specific examples and strategies that anyone can use to build strong, meaningful brands and drive business success.
Interested in a career in cloud technology? Want to do work that matters with passionate people? Want to learn about the perks and pitfalls of CRM, social platforms, and technology integration? Together with Salesforce, Silverline is the force innovating the future of business for our customers. Join us for an open discussion and cocktails to learn more.
For the third year running Salesforce and Silverline bring a multi-disciplinary team to provide pro-bono consulting services to entrepreneurs through all stages of business development to NOEW. This team is comprised of product designers and researchers, sales and business development experts, technology and business and process analysts, and Salesforce implementation specialists. Schedule some consulting time with us if you need help:
Inspired by the headlines around the launch of HealthCare.gov and how that intersects with their experience launching products small and large, Peter Bodenheimer and Barrett Conrad will share processes that will help you avoid your own software product fiasco. By sharing the strategies and tactics used in their own projects, they aim to help entrepreneurs minimize risk and maximize the odds of meeting your own expectations and launching a software product you can be proud of. Barrett and Peter will share specific experiences from a combined 30+ years of software development experience to help you understand not only what to do in order to successfully manage a project, but why taking these steps matters. Register today to get a look at the good, the bad, and the downright ugly sides of software product development.
To access Peter and Barrett's presentation online, please click here.
Wednesday's Food Trucks: NOLA Girl, Food Drunk, and Crepes a la Cart.
In startup mode, most startups focus on the technology stack, while often overlooking the critical importance of narrative and story - what Alan Weinkrantz calls The StoryStack. At this presentation, he will drill down in the philosophy and methodology of building your startup's narrative and story - and its strategic role in supporting business objectives.
To access Alan's presentation online, please click here.
Intellectual property rights are at the foundation of the software and mobile app industry. Accordingly, it is essential for every software-based company to have a firm grasp of intellectual property laws and how they apply to software. This session will explore the types of intellectual property relevant to software: copyrights, patents, trade secrets, and trademarks. We will discuss the circumstances under which each of these forms of intellectual property protection are available, how the particular intellectual property right is secured, and discuss the common pitfalls and misconceptions associated with each form of intellectual property.
Creative Industries Day
Creative Alliance of New Orleans & Louisiana Cultural Economy Foundation will host 2 forums focused on the “Biz, Buzz, Branding, & Breakthrough” opportunities in the creative industries:
1. Creative Industry Entrepreneurs on the Move in New Orleans: Who Are We? (1:00PM - 2:00PM)
Tabitha Bethune, The Wildlife Reserve; Susan Brennan, Second Line Stages; Todd D'Amour, Theatre Producer; Jonathan Ferrara, Jonathan Ferrara Gallery; Kay Jones, Dinner Lab; Jack Lykins, Flatland Productions; Chuck Perkins, Café Istanbul; Jolene Pinder, New Orleans Film Society; Amechi Ugwu, Tie Designer & Manufacturer; Marcel Wisznia, Wisznia Architecture + Development & Beta Shared Workspace
2. Building Momentum for your Creative Industries Enterprise or Initiative through Innovative Marketing Strategies (2:15PM - 3:15PM)
Dorian Bennett, Real Estate & Sculpture Now; Andrew Freeman, BOND PR & Brand Strategy; Blake Haney, Canary Collective; Jesse Hardman, Reporter, Writer, & International Media Development Specialist, Listening Post, NPR; Christine Harris, Christine Harris Connections & Creative Economy Coalition; Brandan Odums, Visual Artist & Filmmaker; Mark Romig, New Orleans Tourism Marketing Corporation; Vincent Sylvain, Policamp, Inc.
Downtown NOLA Arts-Based Business Pitch (3:30PM - 5:00PM)
Following the forums, join the DDD, CANO, & LCEF for the 2nd annual Downtown NOLA Arts-Based Business Pitch. This pitch is aimed at identifying and supporting entrepreneurs that have a scalable arts-based project situated in the creative, architecture, technology, digital media, or film/entertainment fields that benefits Downtown NOLA. Come watch as Matter Inc., CultureConnect, HearHere!, The Creative Lab and Where Y’Art compete for a prize valued at $35,000+ in cash & in-kind!
This session will take the audience on a journey demonstrating just how easy it is to get an app created, developed, and live on the Google Play store in just 30 minutes. Attendees will learn the ins and outs of Android Studio, Google Play, and basic Java in just half an hour, followed by Q&A so come prepared with questions!
Do you feel like all you hear is the relentless noise of advice from everyone around you? Entrepreneurs are constantly the target of "expert" advice. How do you stay focused on what is critical to your businesses success? In this session Patrick Comer, entrepreneur and Federated Sample CEO, will discuss the value and challenges of the constant advice handed to entrepreneurs and give you the tools needed to focus on what is truly important to find success.
Public Relations expert, Alan Weinkrantz, returns to the New Orleans to work with and help your startup think through your branded content and public relations strategies. In each session, Alan will help you answer the following questions and begin to form a plan for how to get there:
Get with your team and challenge yourselves to think through these important questions. Remember, there are no right or wrong answers.
Capturing the Entrepreneurial Spirit and Keeping Cyber Content in Synch: Join Amos Winbush III, a Shreveport native and mastermind behind CyberSynchs, the world’s leading universal data transfer and synchronization company, as he shares his entrepreneurial journey. While Amos seemed destined for music stardom, his career changed courses when his phone went blank during a recording session resulting in the loss of hundreds of contacts. He recruited two engineers on Craigslist and began CyberSynchs, which automatically backs up data on phones, computers and mobile devices. Today, at just over 30 years old, his New York City based company is an international, multi-million dollar venture. Learn how Amos led his CyberSynchs’ executive team down the path of high growth, and the motivation behind his latest venture, AW3 Media and Project Entrepreneur.
Keynote presented by Goldman Sachs 10,000 Small Businesses.
The Silicon Bayou Startup Showcase during NOEW will feature 10 local startups and entrepreneurs on Wednesday, March 26th, 2014 following YLC's Wednesday at the Square. The event will be hosted at Le Forest (129 Camp Street), a few walkable block from the concert. Startups will show off products or other projects in a casual exhibit and networking event designed to highlight the local creative startup and entrepreneurial community.
The UPS Business Process Analysis whiteboard session is an interactive dialogue that looks at your business goals and needs using a systematic approach to discover ways for you to increase efficiency, grow revenue, and enhance customer experience.
UPS will bring in a team of business process experts to conduct a half-day in-depth “whiteboard session” to give you expert advice to help you simplify your operations by comprehensively evaluating your supply chain so you can spend more time doing what matters: achieving and even surpassing, your goals. We will then put together a local project management team to work with your company to assist you in implementing key improving areas.
Entrepreneurship starts with recognizing opportunity. So how do you, the entrepreneur, actually land that opportunity? Wonder how your startup - with only an idea, website, beta software, prototype, or early products - successfully can create and negotiate deals with “Big Players”? Think you have no leverage? Then come to this talk!
3D Printing in 2014: In an increasingly globalized and technology driven world, Hugh Evans, Vice President of Corporate Development & Ventures at 3D Systems, discusses the ins and outs of the latest tech changing the face of manufacturing – 3D Printing. Attendees will learn about what 3D Printing means for the individual and business alike, while gaining a better understanding of the technical and practical realities of this burgeoning industry.
NOMA’s 3D Printed Design Contest aims to encourage new forms of production of artwork made possible by 21st-century methods of computer-assisted digital fabrication. Entries will be showcased at Gallier Hall during NOEW, and winners will be announced during Hugh Evans’ Keynote on Thursday, March 27th. The best works will later be displayed at the New Orleans Museum of Art.
Urban downtowns across the U.S. are experiencing a renaissance, and at the center of this rebirth are entrepreneurial tech and creative firms. This presentation uses case studies to demonstrate how cities can use entrepreneurship as a driver of urban redevelopment. Bret Collazzi of HR&A Advisors will discuss two programs he administers in New York City: Take the H.E.L.M., which awards grants to firms that join Lower Manhattan's growing tech and creative community, and NYC BigApps, which awards prizes and other perks to teams that help solve pressing urban challenges through technology. Jess Knox of Olympico Strategies will share his experience as a private consultant and high-ranking official at the U.S. Small Business Administration supporting the growth of small businesses and startups nationwide. Melissa Ehlinger of New Orleans Business Alliance will moderate the discussion and explore how shared lessons can be applied to NOLA.
This presentation covers the legal agreements and structures that entrepreneurs and companies should consider adopting to present an attractive investment opportunity to investors of various kinds. Certain investors look for specific types of companies and deal structures, and entrepreneurs can make their company more attractive to investors by adopting the correct structures from the outset. With deep experience in Silicon Valley and the Louisiana entrepreneurial ecosystem, this presentation will discuss the statistics behind what legal business structures are getting the most attention from investors of all types, from angel to venture capitalists.
Thursday's Food Trucks: Foodie Call, Guideaux's Food Truck, and The Fat Falafel.
This segment will educate the audience about the types of incentives that are available to companies in Louisiana and to investors that engage with Louisiana companies. Panelists will cover the requirements for obtaining tax credits and other incentives from the perspective of the companies, the investors, and the state and federal government. They will also point out pitfalls to avoid in seeking and utilizing tax credits or other incentives, including the angel investor tax credit, R&D tax credit, digital interactive media tax credit, and quality jobs and enterprise zone programs.
Best-in-class companies succeed and grow by strengthening every link in their supply chains. UPS can help you get there!
Logistics for Early Stage Businesses is an interactive seminar between company decision-makers and UPS business solutions experts. In this seminar, experts will leverage their knowledge of logistics so you can maximize efficiency, increase sales and contain costs. They will show you areas to analyze in purchasing, finance & accounting, IT, operations, sales, marketing, and customer service to help you achieve your goals.
They will also discuss UPS Connect, UPS’ unique engagement model to help companies gain a holistic view of their business, which can lead to:
Glean unique insight from journalists who cover entrepreneurship in cities across the country for national media outlets. Reporters will share their unique perspectives on what’s working, what’s not, what ecosystems can learn from each other, and how local entrepreneurs can participate. Panelists include: Derek Thompson, senior editor for business and economic coverage for The Atlantic; and Rhonda Abrams, author of the weekly newspaper column “Small Business Strategies”, the nation’s most widely read column about small business, which reaches more than 20 million readers through 130 newspapers including USA TODAY.
The Louisiana Venture and Angel Capital Report was the first inclusive study of the amount of money raised by Louisiana companies in angel and venture capital. Launched in March 2013, the report now serves as the "anchor" document used by the Department of Louisiana Economic Development and the Louisiana Innovation Council as the barometer of capital availability for businesses in Louisiana. Mr. Graffagnini has been asked to present similar presentations summarizing the report to the Louisiana Tech Park Executive Committee, the Louisiana Innovation Council, the Capital Availability and Entrepreneurial Support Working Group of LED and several private investment groups. This presentation will discuss the 2011-2013 statistics, the benefits of raising capital in New Orleans, the challenges faced and what terms companies and investors seek in the market. For the first time, the report will also cover issues like valuation and deal terms.
To access the session presentation online, please click here.
Whether you’re a startup entrepreneur pitching for seed capital or a seasoned CEO pitching for investments in your IPO, your presentation must address each of these essential elements:
Jerry Weissman, a Silicon Valley presentation coach who has helped more than 600 companies develop their IPO road shows, will share his methodology with the attendees of New Orleans Entrepreneur Week so that they can develop their own power presentations.
Global luminaries,Jim Coulter, Founding Partner of TPG Capital; Walter Isaacson, President and CEO of Aspen Institute; and Ben Rosen, Co-founder of Sevin Rosen Funds and Former Chairman and Acting CEO of Compaq, will come together to discuss their vision for the city of New Orleans in 2018, the city’s tri-centennial. These three thought leaders, all with indelible ties to New Orleans, will be sharing their insights, ideas and vision for the city, its residents, and the roles we all can play. Tim Williamson, Co-founder and CEO of The Idea Village, will moderate the discussion.
Seats are on a first-come, first-served basis so come early!
The Leap: Taking Your Business to the Next Level
You have an idea for a business or you’ve recently launched a new business. Perhaps you have an existing company that’s reached a plateau. You want to grow – and grow fast. How do you take your business to the next level? Rhonda Abrams has helped millions of entrepreneurs launch and grow companies. Running a business headquartered in the heart of Silicon Valley, Rhonda has witnessed first-hand the almost head-spinning speed at which business changes – and how entrepreneurs must learn to ride the wave of those changes while still building sustainable companies. The author of 19 books on entrepreneurship including the best-selling Successful Business Plan: Secrets & Strategies, and the entrepreneurship/small business columnist for USA Today, she has a global perspective on businesses of all sizes in a wide variety of industries. In this keynote, Rhonda shares her formula for growth - the key components necessary to scale a business. And she’ll show you how failure can be good – even necessary for success – but only if you learn to fail the right way. A serial entrepreneur herself, Rhonda has started and grown four companies and now heads PlanningShop.com – the leading publisher of content on entrepreneurship and business planning.
The New Orleans Chamber of Commerce, in partnership with LifeCity’s Green Drinks, is having a special Chamber After 5 during New Orleans Entrepreneur Week. The Board of Trade with Pigeon Caterers, located at 316 Magazine St, is hosting the event, which is a great opportunity for entrepreneurs and business people to mingle, exchange business cards, and forge relationships.
NOEW Board of Advisors Meeting & VC Office Hours (8:00am)
The NOEW Board of Advisors Meeting is a chance for past participants of the Coulter IDEApitch to connect with national Venture Capital and Private Equity investors.
IDEAcorps Pitch (9:30am)
The IDEAcorps Pitch is an opportunity for a panel of esteemed business and community leaders to evaluate the work done by this year’s IDEAcorps MBA teams.
The 2014 IDEAcorps partnerships include:
Demo Day @ NOEW (10:00am)
Demo Day @ NOEW is a fast-paced invitation-only company event focused on showcasing select local startups to an audience comprised of select local angel investors. VoIP pioneer and Vonage co-founder Jeff Pulver, an early investor in Twitter and Foursquare, will provide a keynote on growing a supportive and successful angel community. This year, local entrepreneurs APMT, Education Everytime, Maritant, MobileQubes, SNAP Real Estate Photography, and Your Nutrition Anytime have been selected to participate.
Coulter IDEAPitch (1:30pm)
Created in 2010 by TPG Capital founding partner Jim Coulter and The Idea Village, the Coulter IDEApitch is an invitation-only investment pitch featuring select high-growth entrepreneurs in the New Orleans region presenting their ventures to world-class investors. This year, local entrepreneurs Dinner Lab, mSchool, and Zlien have been selected.
All events above are invitation-only.
Baker Donelson invites you to attend its next Emerging Companies Practice 2014 regional boot camp series. This event brings together successful entrepreneurs, capital investors and legal and accounting professionals for the benefit of the emerging company community. Attendees will learn the following:
To access Baker Donelson's materials online, please click here.
The culmination of NOEW, The Big Idea, presented by IBERIABANK, is an innovative approach to crowd-sourced funding for emerging entrepreneurs. This can’t miss pitch extravaganza will feature 13 of New Orleans’ most promising startup ventures. Attendees are invited to invest in their favorite company by allocating a voting chip (valued at $25) to that entrepreneur. Tickets, which secure your voting chip, are on sale now – and with each ticket sold, the pot of seed money to be distributed grows!
The three entrepreneurs with the most chip money will advance to the final round and be eligible to win an additional $50,000. A local judging panel will determine the overall winner. This year's judges include: Jim Coulter, Archie Manning, Terrance Osborne, Thomas Morstead, and Susan Spicer.
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