October 10 BMA Global B2B Rising Series Luncheon Program: The Rise of Behavioral Economics in B2B Marketing

Behavioral economics is fast becoming a hot topic – especially to those responsible for creating business outcomes from their marketing, sales or human capital investments.

As B2B marketers work to drive business results, it’s critical to know how to effectively motivate the people who can positively impact your objectives (employees + sales + channel + customers).

Behavioral economics examines contemporary behavioral psychology in relation to rational decision making with principles that include …
        •  The human “say/do” gap
        •  Use of idiosyncratic fit to attract  more customers 
        • Impact of relativity bias in driving sales through channel  
        • Use of choice architecture to increase results at retail

As part of this year's global B2B Rising conference series, BMA Milwaukee is pleased to host Walter Ruckes, an expert on the topic of behavioral economics, for our Oct. 10 luncheon program. Walt is an award-winning writer and vice president at BI WORLDWIDE, a leading behavioral change organization that partners with clients to enhance business results with employees, sales, channel, and customers.
Learn more about behavioral economics click here.

B2B Rising is an industry-wide global series jointly led by BMA’s international board of directors and local/regional chapter organizations. From August through November, the series is expected to reach more than 800 business marketers in eight cities across three continents.

We wish to thank Oracle-Eloqua for its sponsorship of this month's keynote luncheon! Eloqua
WRuckes BIWorldwide
About Walter Ruckes

Walter Ruckes vice president of sales and channel engagement at BI WORLDWIDE, is an award-winning writer and creative director with more than 25 years of experience developing creative, results-oriented promotions that drive sales force and channel engagement. His background in marketing communications and incentive design allow him to develop solutions that bring together right- and left-brain thinking to make clients’ B2B sales and marketing efforts more effective. He and his team deliver hundreds of concepts and programs each year to customers in industries ranging from telecom to financial services to manufacturing to food and beverage.

Event Schedule:
• 11:30 a.m. - 12:00 p.m. pre-event networking
• 12:00 p.m. - 12:15 p.m. welcome and introduction
• 12:15 p.m. - 1:15 p.m.  keynote presentation
• 1:15 p.m. - 1:45 p.m.  post-event networking

The University Club of Milwaukee
924 East Wells Street
Milwaukee, WI 53202

Free indoor parking is available in The University Club parking garage.
EARLY REGISTRATION DISCOUNT if registered by Monday, October 7th - $45 members, $65 nonmembers

Registration investment AFTER Monday, October 7th - $55 members, $75 nonmembers
Cancellations must be made by the Monday prior to the program in order to receive a refund.



  • When

  • Thursday, October 10, 2013
    11:30 AM - 1:45 PM

  • Where

  • The University Club of Milwaukee
    924 East Wells Street
    Milwaukee, Wisconsin 53202

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