ONLINE: Ask, Thank, Report, Repeat - Year-End Fundraising

Year-End Fundraising series logo

Whether you’re just stepping into your first fundraising role or you are a seasoned fundraising veteran, this 4-part webinar series will be useful for you!  You need a fundraising plan and rhythm that encourages donor trust and raises more money. 

You desire fundraising confidence.  Ask, Thank, Report, Repeat is the answer. 

Come learn the secrets behind these four simple, yet powerful, words.  By the end of this webinar series you will know how to build an annual fundraising plan that is measureable, repeatable and successful.

Four-part webinar series from 12:00-1:00pm on Wednesdays and Fridays, October 4, 6, 18, and 20.

WHO SHOULD ATTEND:  Current fundraising staff, executive directors, and board members.

Learning Outcomes:

  • Build a repeatable fundraising plan that honors your donors and raises more money year after year.
  • Increase your fundraising confidence and knowledge.
  • Review resources and samples to help you improve your storytelling and fundraising offers.

Session Descriptions:

Part 1:  Ask, Thank, Report, Repeat – A Powerful Introduction

October 4 – 12:00-1:00 pm PST

  • Ask – when and how
  • Thank – meaningful ‘thanks’ that make your donor feel great
  • Report – reporting done right, reporting leads donor confidence and more donations
  • Repeat – the ATRR cycle year after year


Part 2: Be Confident! How to ask for a donation while encouraging trust with your donors

October 6 – 12:00-1:00 pm PST

  • How to build a fundraising offer that works
  • Ask for donations using multiple channels, including face-to-face requests, direct mail and digital media
  • When to ask and how often
  • Understand the power of matching gifts 


Part 3: Encourage Donor Trust – Thank promptly and emotionally

October 18 – 12:00-1:00 pm PST

  • How to use receipt letters, thank you notes and emails to encourage donor trust
  • Raise more money, even while thanking
  • Get your board involved 


Part 4:  Report & Repeat your way to an annual, repeatable fundraising plan

October 20 – 12:00-1:00 pm PST

  • How to make your donor the superhero of the story
  • Repeats what works again and again
  • Capital campaigns
  • Pro tip – what every board member needs to know about fundraising

The Virtuous Circle

All sessions will be recorded and each week's recording will be sent to all registered participants.

(Register for the Post-Event Package and receive all four recordings at the end of the webinar series on October 20.)

About the Presenter

JimShapiroJim Shapiro has spent 20 years serving and working in the nonprofit sector. He is co-founder of The Better Fundraising Co., former founder of The EDGE Group and in his first decade of work was the Vice President of Development at CRISTA Ministries. Jim is a seasoned and experienced development professional and has led successful capital campaigns, events, and development efforts for a large number of organizations. He has consulted with charities, community groups, churches, and schools throughout the Pacific Northwest on topics of leadership, board governance, and management. 


  • When

  • Wednesday, October 4, 2017 - Friday, October 20, 2017
    12:00 PM - 1:00 PM
    Pacific Time

  • Where

  • Online through Adobe Connect


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