ONLINE: The Best Way to Tell a Story Post-Event Package

The Best Way to Tell a Story post-event package

Your work matters. So why is it so hard to create stories about it? This webinar series is all about putting pen to paper to craft a story that bolsters your messaging and fundraising. It’s part foundational storytelling skill and part advocacy strategy. Throughout the webinar series, participants will begin crafting their own stories and do some call-and-response using the online tool. In between sessions, participants will complete guided exercises to evolve their work for the next session. Beginners and veterans will walk away with a handy set of references to spark any story. 


Register for the Post-Event Package and receive all four recordings at the end of the webinar course on June 23, 2017.

WHO SHOULD ATTEND:  Current fundraising staff, executive directors, and board members.

Session Descriptions:

Session I 

  • Learn how your stories reinforce your mission and data
  • Gather your universe of characters
  • Position your organization as the linchpin in your stories
  • Start planning your story team
  • Select the story you will work on for the next two sessions


Session II

  • Learn the five essential ingredients to set up a strong story

Session III

  • Understand the role of obstacles, stakes, and cliffhangers
  • Craft the middle and end of the story you started

Session IV

  • Share stories and receive live critiques of your drafts
  • Experiment with being a sounding board for your colleagues

About the Presenter

lisa kagan
Lisa Kagan
Lisa Kagan helps advocates fan the tiniest spark of a story into a fire. Lisa comes from a long line of storytellers and is a communications analyst and story coach. She teaches her clients how to build stories to amplify their work, make data relatable, and compel listeners to action. Lisa has worked at several mission-driven consulting firms and holds a master's degree in social work with a concentration in public policy. Her blog,, is aimed at nonprofits and is full of tips on persuasive storytelling.



  • When

  • Friday, June 23, 2017 - Friday, September 29, 2017
    9:30 AM - 10:30 AM
    Pacific Time

  • Where

  • Online through Adobe Connect recordings


Outlook Outlook
iCal iCal
Google Google
Yahoo! Yahoo!