ONLINE: The Best Way to Tell a Story

Story can make data come alive and messaging feel grounded. Nonprofits know storytelling is one of the most versatile skills but why are stories so hard to start?

This webinar is all about how to put pen to paper and get a story rolling. It’s part foundational storytelling skill and part advocacy strategy. Over the hour, we’ll cover the following:

  • Why story matters
  • How stories reinforce your data and other communications
  • The 5 must-haves for starting a story strong
  • Open Q & A

Throughout the webinar, participants will begin crafting their own stories and do some call-and-response using the online chat box. Beginners and seasoned writers will walk away with a handy set of references to spark any story. 

Offered as part of the Washington Nonprofits Free Monthly Webinar series.

About the Presenter

lisa_headshotLisa Kagan comes from a long line of storytellers and is a communications analyst and story coach. She teaches her clients how to build stories to amplify their work, make data relatable, and compel listeners to action. She has taught storytelling to nonprofits, university staff, and communications professionals, helping them grow the tiniest spark of a story into a fire. Lisa's blog,, is aimed at nonprofits and advocates and is full of observations and tips about persuasive storytelling. Lisa has worked at several mission-driven consulting firms and holds a master's degree in social work with a concentration in public policy.


  • When

  • Thursday, December 1, 2016
    12:00 PM - 1:00 PM
    Pacific Time

  • Where

  • Online through Adobe Connect

Thank You to Our Partners

Presented by Washington Nonprofits

About Washington Nonprofits Free Monthly Webinars

Washington Nonprofits hosts one free webinar every month in order to bring important nonprofit topics to the desks of nonprofit staff and volunteers across Washington State. We invite nonprofit leaders, consultants, and other professionals to share their knowledge in ways that can be immediately applied within nonprofits of various sizes. All past webinars are archived on our Vimeo channel. The Washington Nonprofits Free Monthly Webinar series is made possible through the support of our members and education funders.

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