ONLINE: The Best Way to Tell a Story

The Best Way to Tell a Story

Your work matters. So why is it so hard to create stories about it? This webinar series is all about putting pen to paper to craft a story that bolsters your messaging and fundraising. It’s part foundational storytelling skill and part advocacy strategy. Throughout the webinar series, participants will begin crafting their own stories and do some call-and-response using the online tool. In between sessions, participants will complete guided exercises to evolve their work for the next session. Beginners and veterans will walk away with a handy set of references to spark any story. 


Four-part webinar series from 9:30am-10:30am PST on Fridays, June 2, 9, 16, and 23.

WHO SHOULD ATTEND:  Current fundraising staff, executive directors, and board members.

Session Descriptions:

Session I: June 2nd - 9:30-10:30am 

  • Learn how your stories reinforce your mission and data
  • Gather your universe of characters
  • Position your organization as the linchpin in your stories
  • Start planning your story team
  • Select the story you will work on for the next two sessions


Session II: June 9th - 9:30-10:30am

  • Learn the five essential ingredients to set up a strong story

Session III: June 16th - 9:30-10:30am

  • Understand the role of obstacles, stakes, and cliffhangers
  • Craft the middle and end of the story you started

Session IV:  June 23rd - 9:30-10:30am

  • Share stories and receive live critiques of your drafts
  • Experiment with being a sounding board for your colleagues

All sessions will be recorded and the recording will be available to all registered participants. Register for the Post-Event Package and receive all four recordings at the end of the webinar course on June 23, 2017.

About the Presenter

lisa kagan
Lisa Kagan
Lisa Kagan helps advocates fan the tiniest spark of a story into a fire. Lisa comes from a long line of storytellers and is a communications analyst and story coach. She teaches her clients how to build stories to amplify their work, make data relatable, and compel listeners to action. Lisa has worked at several mission-driven consulting firms and holds a master's degree in social work with a concentration in public policy. Her blog,, is aimed at nonprofits and is full of tips on persuasive storytelling.



  • When

  • Friday, June 2, 2017 - Friday, September 1, 2017
    9:30 AM - 10:30 AM
    Pacific Time

  • Where

  • Online through Adobe Connect


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