Understanding what influences purchasing decisions is becoming increasingly important in today's shopper-centric retail environment. Competition is fierce with growing consolidation in the retail sector and an increase in the number of discount and online retailers. In addition to these challenges, shoppers are increasingly driven by discount offers and more difficult to reach through increasingly fragmented media. So, how can you reach shoppers more effectively, and how can you influence them to buy your product or drive traffic to your store?
The inaugural Path To Purchase Summit will showcase proven strategies from leading local and international retailers and consumer goods manufacturers who are actively influencing purchasing decisions pre-store, in-store and post-purchase. It also features a trade show so you'll be able to find out about the latest solutions designed to achieve improved results for your shopper marketing function.
