POI Global Virtual Summit "Omnichannel and RGM Strategies to Lead in the New Digital Age for Optimal CustomerExperience and Trading Partner Success"
September 22, 2020
This session will focus on the following elements:- Change Management and why it works- How the right analytics and metrics can create major wins- How to create the right targets for Sales so they “run the play” that delivers profitable growthPresented by: Rob Schram, Co-Founder, Cornerstone Capabilities, Inc.Peter Naumann, Recently VP RGM, Kind Snacks
Session B (North America GTM): TPO … The Time is Now. Finally. Don’t Miss Your OpportunityTPO. There is still a lot of confusion, uncertainty and hesitation over those 3 letters. When it comes to Trade Promotion Optimization, the industry often still struggles to understand it, commit to it, and how to intelligently and successfully adopt it. With that said, CPGs are turning to TPO more often, and more successfully, to drive and transform Sales, Trade Promotion and Revenue Management strategies, processes and results- for them and for their retail customers. In this session we will discuss:- What is TPO? Best Practices … in every aspect- Why now? Obstacles, Considerations and what to avoid- How do we, and you, do it? Proven, Successful Approaches
The Blacksmith TPO solution, and team, has been implementing Best Practices that matter to CPG manufacturers. Learn about ours and our client’s journeys. Presented by: Dan Maxwell, CPG Retail Advisory, Blacksmith ApplicationsScott Johnson, Senior Manager, RGM, Land O’ Lakes