POI Northeast Regional Summt

The POI Northeast Regional Summit

September 25-27, 2019
Hyatt Regency Morristown
Morristown, NJ

Agenda

The finalized agenda for the POI 2019 Retail Execution Summit will be available soon!


Wednesday, September 25
3:00 PM - 7:00 PM	POI Registration
2:00 PM - 5:30 PM	Pre-Conference Workshop for Manufacturers and Retailers: Supercharging the Trade Transformation Journey: from TPM to Revenue Growth Management: In this deep-dive workshop we will present leading capabilities and impacts on organization, processes, advanced analytics and systems relating to organizational transformation. This interactive session facilitated by Clarkston Consulting and Exceedra will lead an interactive discussion on the trade journey transformation using best practice case examples, then how to move from trade promotion management to optimization to RGM. Cross-functional Participants (from trade, finance, supply chain, catman, shopper, IT, Sales, marketing, analytics, etc.) will have the opportunity to get questions answered, share and gain insight into leading practice, lessons learned, and receive personalized next steps for innovation and profitable growth, regardless of where you are on your journey. Reach Joanie Hampton at POI jhampto@p-o-i.org to reserve your seat as this complimentary workshop is limited to the first 30 registrants.
6:00 PM - 7:30 PM	POI Welcome Cocktail Reception *Sponsored by:*

Thursday, September 26
7:00 AM - 5:30 PM	Registration
7:30 AM - 8:30 AM	Networking Breakfast *Sponsored by:*
8:35 AM - 8:55 AM	Welcome Michael Kantor, CEO and Founder, Promotion Optimization Institute, LLC
9:00 AM - 9:50 AM	Keynote: Achieving End-to-End Success From HQ Strategy to Field Execution! According to the POI 2019 Trade Promotion and a Retail Execution Survey many retailers and manufacturers are continuing to organizationally structure themselves based on old paradigms. Our number one focus is the consumer, yet roles, processes, and systems are still internally focused, not optimal, and in many cases broken. Organizations need to step back and create a “Holistic Enterprise,” de-siloed approach, where the linkage between digital and traditional promotion is fast becoming critical for mutual growth. Presented by: Pam Brown, Chief Commercial Officer, Promotion Optimization Institute
9:55 AM - 10:45 AM	General Session: Successfully Executing Across Channels for Growth with Innovation and Collaboration Realizing growth objectives requires Innovation and excellence, including driving the strategy of enterprise sales planning, web and analytics application configuration and developing capabilities globally. Attendees will learn how successful collaboration (internal and external) requires interfacing among global resources, finance and supply chain managers / directors, and senior leaders who actively maximize sales and revenue goals. Plus how to enable processes via an IT strategic planning team, coordinating resources and timetables with global and regional business, IT operations and IT implementation teams. *Presented by:*
10:50 AM - 11:20 AM	Networking Coffee Break *Sponsored by:*
11:25 AM - 12:15 PM	General Session: How a Leading CPG Drives Excellence at the Point of Sale to Achieve Perfect Store Objectives - The Changing Face, and Expectations of Retail Execution in a Dynamic Retail Environment The future presents a world where brands are likely to interact with retailers, from predictive ordering to shop in shop concepts. New channels will present new challenges to brand owners as the mature retail channel becomes more and more blurred with the way the consumer shops, having the right capabilities in Retail Execution and beyond, without having to invest in bespoke development is the key to winning today, and into the future. Attendees will get a view into the way the team has used Retail Execution to drive their business forward, the lessons they have learned that improved not only their in-store activity, but was transformational to their business, perfect store objectives, their client satisfaction, and the way they changed the way they worked with retailers for mutual benefit. *Presented by:*
12:15 PM - 1:45 PM	Networking Lunch *Sponsored by:*
1:50 PM - 2:40 PM	General Session: Understanding Retail Today - A Category and Customer Approach! *Presented by:* Dr. Russell J. Zwanka, Siena College, School of Business, Food Marketing and Marketing Research
2:45 PM - 3:35 PM	General Session: Driving Mutual Growth in a Dynamic Retail Environment with an RGM Focus *Presented by:* Andre Romero, VP Revenue Growth and Trade Management, Campbell’s Soup Company
3:35 PM - 4:05 PM	Networking Coffee Break *Sponsored by:*
4:10 PM - 5:00 PM	General Session: FMCG Journey to Sales Effectiveness through Retailers and Operators Achieving sales effectiveness requires exceptional HQ Planning (including TPM process/tools) through execution in the field and analytics utilized to continuously improve. Capabilities necessary for this success permeate the cross-functional team which includes mapping application about retail locations by type/segment, including: - Deep dive into product and brand performance - Guided selling - Historical performance, including profitability - Prioritization and activity optimization Presented by:
5:05 PM - 5:55 PM	Keynote: *Moderated by:*
6:00 PM - 7:30 PM	Networking Cocktail Reception *Sponsored by:*
Friday, September 27
7:00 AM - 12:30 PM	Registration
7:00 AM - 8:00 AM	Networking Breakfast *Sponsored by:*
8:00 AM - 8:05 AM	Welcome Michael Kantor, Founder and Chief Executive Officer, Promotion Optimization Institute, LLC
8:05 AM - 8:55 AM	Keynote: Exceeding Customer Experience Goals Consistently Across Brands, Banners, and Channels! Presented by:
8:55 AM - 9:45 AM	General Session: Applying and Integrating AI Across Your Enterprise Analytics *Presented by:*
9:45 AM - 10:05 AM	Networking Coffee Break *Sponsored by:*
10:05 AM - 10:55 AM	General Session: "A Fireside Chat on How Trading Partners Collaborate to Bring Joy to Customers Lives" Moderated by: John L. Stanton, PhD, Chairman Food Marketing Dept. Saint Joseph’s University Panelists: Daryl Thomas, Sr. V.P. Sales, Marketing at Herr Foods Inc. Paul Brauer, Executive VP and COO, Brown's Super Stores (ShopRite)
10:55 AM - 11:30 AM	General Session: An Innovative Approach to RGM Using Wine Profile Clustering Analysis and Prediction Modeling Using Machine Learning *Presented by:* Sunny Yurasek, Business Team Lead Revenue Management, Constellation Brands, Inc.
11:45 AM - 12:30 PM	General Session *Presented by:*
12:30 PM - 12:35 PM	Closing/Action Items - POI TPx and Retail Execution Survey; POI Fall Annual Summit, Dallas, TX; POI 2020 Spring Annual Summit, Chicago IL; 2020 European Summit,, Michael Kantor, Founder and Chief Executive Officer, Promotion Optimization Institute, LLC

Registration

General Session:

General Session:
Presented by: