POI Putting A Stake in the Ground for TPM-TPO
and Collaborative Marketing
Committing to Customer Relevancy
April 14-16, 2013
Embassy Suites O’Hare
Leading companies are beginning to understand the the benefits of Joint Business Planning and the components of successful promotion collaboration. At the POI Summit, these leaders come together around the critical sales, marketing, and merchandising collaborative skills to create and optimize promotional plans, assortments, and pricing that drives brand/category/store sales and profits. If you are charged with pricing, trade marketing, category management, merchandising, IT, demand planning, sales leadership, loyalty or promotions, this event is for you. You will network around the most current practices, research, proven strategies and actionable advice.
Some of the companies who’ve attended POI Summits include:
Delhaize America, JM Smucker, Del Monte, Coty, Sara Lee, Altria, Family Dollar, Hain Celestial Group, AAFES, Organic Valley, General Mills, Bush Brothers, Georgia Pacific, SC Johnson, PepsiCo, Kraft Foods, Winn-Dixie, Gartner, Rich Products, Pfizer, Green Mountain Coffee, CVS Pharmacy, Kellogg's, Unilever, Ainsworth Pet Nutrition, Musco Olives, Philips NA, Coca-Cola, McKee Foods, Beiersdorf, Clorox, Reynolds, Heinz, MillerCoors, Hormel, DPSG, ConAgra Foods, SC Johnson, and many others!
You'll leave this summit knowing:
1. How to achieve greater promotional outcomes through improved collaborative capabilities2. Mobile strategies to reach shoppers with targeted offers where they want to be reached3. A clear understanding of how TPO and Predictive Analytics drives trading partner results!4. Effective pricing/promotion strategies refined through better use of data5. How to integrate mobile marketing into your promotional results and shopper loyalty 6. To what extent a shared responsibility on retail execution improves mutual results7. How trading partners can get started with Joint Business Planning strategies and the benefits of execution.8. How the Certified Collaborative Marketer™ builds skills and results across teams
Subject matter includes: • Promotion Collaboration• Trade Promotion Optimization• Trade Promotion Management• Predictive Analytics: Leveraging Data and Insights• Shopper/Consumer Loyalty• Merchandising & Assortment Strategies• Price Optimization• Sales & Operations Planning (Demand Planning)• Integrated Business Planning: Sales, Customer, & the Supply Chain• Navigating the Solutions Landscape• Basket Building Strategies • Joint Business Planning Strategy/ExecutionTo view testimonials from the Novemberl 2012 POI Joint Busines Planning Summit Enabling Focus on the Customer, please click here November 2012 Testimonials If you would like to view the completed November 2012 POI Joint Busines Planning Summit Enabling Focus on the Customer registration website, please click here.
For information on Sponsor or Exhibit opportunities for the April 2013 Summit, click on the Sponsors tab above or the link below.POI_Sponsor_Packet for April 2013 Program
Sunday, April 14, 2013 - Tuesday, April 16, 2013
Embassy Suites Chicago5500 North River RoadRosemont, Illinois 60018USA847-928-7630
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