POI Retail Execution Summit

The POI Retail Execution Summit
"Gaining Competitive Advantage with Exceptional Retail Execution"

September 27-29, 2017
Hyatt Regency Morristown
Morristown, NJ

Agenda

The finalized agenda for the POI 2017 Retail Execution Summit will be available soon! Here is a sneak preview of the topics that will be addressed at the Summit and a preliminary overview of timing and content for your travel and planning purposes.


Wednesday, September 27
8:00 AM - 5:00 PM	StayinFront Cafe User Group
3:00 PM - 7:00 PM	POI Registration
6:00 PM - 7:30 PM	POI Welcome Cocktail Reception *Sponsored by:*

Thursday, September 28
7:00 AM - 5:30 PM	Registration
7:00 AM - 8:00 AM	Networking Breakfast *Sponsored by:*
8:05 AM - 8:20 AM	Welcome Michael Kantor, CEO and Founder, Promotion Optimization Institute, LLC
8:20 AM - 9:10 AM	Keynote: Seven Ways to Take Your Field Force to the Next Level The recent POI State of TPx and Retail Execution Report highlighted both opportunities as well as emerging capabilities for improving retail execution. This session will highlight the human as well as technology elements required to drive greater success. *Presented by:* Dale Hagemeyer, Partner, Promotion Optimization Institute LLC
9:15 AM - 10:05 AM	General Session: The Journey to on Shelf Availability Performance The requirements for an initiative to reduce out of stock situations include collaboration and the use of data across Sales, Supply Chain, Merchandising, and Marketing. The projected outcomes include; increased sales, increased profits, improved shopper/consumer satisfaction, and reduced cross-brand and cross-store switching. These mutual benefits are real and quantifiable. However, to achieve these outcomes, every activity designed to reduce OOS rates must be continually measured across the trading partner relationship. Learn from this session how one company has begun this journey to tackle the opportunity to improve On Shelf Availability performance. *Presented by*:
10:05 AM - 10:45 AM	Networking Coffee Break *Sponsored by:*
10:45 AM - 11:35 AM	General Session: Panel Discussion: Artificial Intelligence in Retail Execution - How Soon and How Much Value? There is much talk today about AI, which means systems that are constantly learning and optimizing. This could mean predicting and addressing out-of-stocks at the outlet level before they happen, prioritizing which stores to visit based on their market potential on a daily basis, or doing Monte Carlo simulation as part of gamification. In this session, we will work on some predictions about timing, cost and impact. *Presented by:*
11:40 AM - 12:30 PM	Session A: Improving Sales Operations Across Channels and with Shoppers *Presented by:* Session B: Proven Strategies for Supporting a Field Sales Organization Conventional wisdom is that “if we build out a center of excellence it will all be taken care of”, but there is much more to it. Here we will look at insourcing versus outsourcing, global versus regional, effective on-boarding and training, and more. *Presented by:*
12:35 PM - 1:55 PM	Networking Lunch *Sponsored by:*
2:00 PM - 2:50 PM	General Session: Advancing Retail Execution Capabilities to Achieve Measurable Results with Trading Partners Presented by: Beeland Nielsen, Corporate Senior Director of Commercial Leadership, Coca-Cola Bottling Company United, Inc
2:55 PM - 3:45 PM	Session A: How Marketing and Sales Align to Execute in Store Promotions: DSD and Beyond *Presented by:* Bob Clark, VP Marketing, Herr Foods, Inc. Session B: Optimizing Investment through Effective Change Management Whether it is executing the perfect store or adopting enabling technology it requires getting people to change. This session will reveal best practices for making it happen from goal setting to coaching and finally to measurement for improvement. *Presented by:*
3:45 PM - 4:15 PM	Networking Coffee Break *Sponsored by:*
4:20 PM - 5:25 PM	General Session: Perfect Store: Right People, Right Tools, and Right Motivation Achieving perfect store conditions doesn’t just happen automatically just because it is articulated as an objective. It has to be approached in a more granular form. This session lays out a buffet table of approaches to optimizing the human and technology elements so that you can combine them in the right way within your organization. *Presented by:*
5:30 PM - 7:00 PM	Networking Cocktail Reception *Sponsored by:*
Friday, September 29
7:00 AM - 12:30 PM	Registration
7:00 AM - 8:00 AM	Networking Breakfast *Sponsored by:*
8:00 AM - 8:05 AM	Welcome Michael Kantor, Founder and Chief Executive Officer, Promotion Optimization Institute, LLC
8:05 AM - 8:55 AM	Keynote: Retail Analytics: It All Starts With Data Data is critical to becoming more analytical at retail, whether it is teasing out some insights or launching into predictive analytics it all hinges on the ability to acquire, cleanse, harmonize, and stage the data for analysis. This session will outline how to get started, build a business case, and set the stage for success. *Presented by:*
8:55 AM - 9:45 AM	General Session: Just Back from the Front Lines: Success Stories in Crowdsourcing Field forces can be augmented through crowdsourcing so that broker or direct sales forces can spend more time working on what really counts. Here’s how. *Presented by:*
9:45 AM - 10:05 AM	Networking Coffee Break *Sponsored by:*
10:05 AM - 10:55 AM	General Session: The Science Behind What is Next, Executing at Retail? Creating Customer & Shopper Value thru Revenue Management Analytics *Presented by:* A. Sitki Özcan, Value Growth Manager, Coca-Cola Murat Yildirim, Revenue Management and Analytics Consultancy Leader, Nielsen
10:55 AM - 11:30 AM	General Session: Success Factors Interview: Optimizing Execution through a Multi-player Field Force POI research published in early 2017 shows that CG companies struggle with going to market with brokers, multiple brokers, a direct force or some combination of these. Here we will look at how to get more from the current investments in people and technology as well as cope with changes in the complexion of retail coverage over time. *Presented by:*
11:45 AM - 12:30 PM	General Session: Image Recognition Done Right How to move beyond a pilot and deliver real, measurable value at the shelf. *Facilitated by:*
12:30 PM - 12:35 PM	Closing/Action Items - Michael Kantor, Founder and Chief Executive Officer, Promotion Optimization Institute, LLC

Registration

General Session:

General Session:
Presented by: