POI Retail Execution Summit

The POI Retail Execution Summit
"Gaining Competitive Advantage with Exceptional Retail Execution"

September 27-29, 2017
Hyatt Regency Morristown
Morristown, NJ

Agenda

The finalized agenda for the POI 2017 Retail Execution Summit will be available soon!


Wednesday, September 27
8:00 AM - 5:00 PM	StayinFront Cafe User Group
3:00 PM - 7:00 PM	POI Registration
3:00 PM - 5:00 PM	POI Pre-Conference Workshop for Consumer Goods: How to Unlock Smarter Shelf Strategies *Facilitated by:* Trax and Nielsen During this session, you will be provided with the tools and know-how behind computer vision powered shelf insights and answer business-critical questions like: · Am I focusing on the right stores? (How are my brands performing at each retailer and what are my activation opportunities at store level) · Am I on the right shelf? (Which shelf location drives the best sales in the category?) · Do I have the right assortment on shelf? (What is my shelf share and sales per facing compared to competition) · Do I have the right visibility on shelf? (Are my brands executed as per my shelf plans) This hands-on workshop will have limited seats and spots will be reserved on a first come, first served basis. Write to Susan McHenry at susan@hrginc.net to secure your attendance at this Pre-conference Session.
6:00 PM - 7:30 PM	POI Welcome Cocktail Reception *Sponsored by:*

Thursday, September 28
7:00 AM - 5:30 PM	Registration
7:00 AM - 8:00 AM	Networking Breakfast *Sponsored by:*
8:05 AM - 8:20 AM	Welcome Michael Kantor, CEO and Founder, Promotion Optimization Institute, LLC
8:20 AM - 9:10 AM	Keynote: Seven Ways to Take Your Field Force to the Next Level The recent POI State of TPx and Retail Execution Report highlighted both opportunities as well as emerging capabilities for improving retail execution. This session will highlight the human as well as technology elements required to drive greater success. *Presented by:* Dale Hagemeyer, Partner, Promotion Optimization Institute LLC
9:15 AM - 10:05 AM	General Session: A Journey Through the Minds of the Customer Join Dr. Russell J. Zwanka, SUNY New Paltz Food Marketing Professor, as he navigates the customer's journey from their current state, ongoing trends, and generational shifts through to establishing a brand connection, brand preference, and maybe even brand advocacy- the holy grail of branding. The who, why, and how is then melded together into a coherent roadmap for your brand. Presented by: Dr. Russell J. Zwanka, State University of New York at New Paltz, School of Business- Food Marketing
10:05 AM - 10:45 AM	Networking Coffee Break *Sponsored by:*
10:45 AM - 11:35 AM	General Session: Turning Field Insights into Action to Drive Business Outcomes Spinmaster Ltd. Employs retail execution as a core competency to win at the shelf. By capturing and responding to key insights at the point of purchase they can deliver optimal product assortments, increase sales, reduce out of stocks and improve the overall agility and integrity of sales, merchandising and supply chain processes. This allows Spinmaster to: Improve their use of predictive intelligence in the order taking process Increase revenues and On Shelf Availability Enable field team’s ability to “do more”, creating up to 3x more efficient store visits Attendees will learn from Spinmaster’s ability to grow revenues and market share in competitive markets! *Presented by:* Tony Porciello, Director, Retail Operations, Spinmaster Ltd.
11:40 AM - 12:30 PM	General Session: Bringing Van Sales into the 21st Century via Mobile Applications Learn how Hunt Brothers Pizza was able to put simple, yet effective tools in the hands of stores (of all sizes, including “mom and pop” via van sales) to effectively manage the ordering process. This resulted in improved inventory, reduced stock outs, and optimized their revenues. Attendees in this session will learn what it takes to leverage processes, people, and solutions across regions to drive better decisions at retail made visible through mobile, and the Key Performance Indicators for continuous improvement. *Presented by:* Chris Dorris, Director, Information Technology, Hunt Brothers Pizza
12:35 PM - 1:55 PM	Networking Lunch *Sponsored by:*
2:00 PM - 2:50 PM	General Session: The Blueprint to Measure and Optimize your Shelf Strategy It’s no secret that the shelf is more crowded than ever, with new product launches aggressively stealing space and outpacing sales. Product shelving optimization is more critical than ever to brand and category growth in the consumer goods industry. In this session, we will look at a category case study illustrating how predictive analytics and advanced retail data science models can be applied to shape fundamental principles of perfect shelf strategy to drive optimal store activation, macro space planning and shelf optimization designs. *Presented by:* Doug Bennett, Executive Vice President, US Buy, Nielsen Matt Holland, Vice President, Commercial Lead, Trax Retail
2:55 PM - 3:45 PM	General Session: How Marketing and Sales Align to Execute in Store Promotions: DSD and Beyond Marketing and Sales must work together to create seamless programs for the retailer. This is especially true for direct store delivery (DSD) distribution, where there are multiple touch points and strong in-store execution. Learn firsthand how Herr Foods ( a regional snack food manufacturer) builds consumer programs to drive consumer interest while collaborating with sales teams to maximize in-store execution. *Presented by:* Bob Clark, VP Marketing, Herr Foods, Inc.
3:45 PM - 4:15 PM	Networking Coffee Break *Sponsored by:*
4:20 PM - 5:25 PM	General Session: Advancing Retail Execution Capabilities to Achieve Measurable Results with Trading Partners CONA provides their bottlers with a common set of processes, data standards, manufacturing and customer solutions tailored for the North America Coca-Cola bottling business. This enables their participating bottlers to focus on local customers, while using a powerful national system to better service their stores, and communities. Learn how getting actionable results from retail activities will produce meaningful insights, and other indicators to serve shared shoppers and consumers. Attendees will learn from Terrence how best to approach strategy, technology, and service delivery initiatives to succeed. *Presented by:* Terrance Gee, Chief Information Officer, Coca-Cola Bottlers Florida
5:30 PM - 7:00 PM	Networking Cocktail Reception *Sponsored by:*
Friday, September 29
7:00 AM - 12:30 PM	Registration
7:00 AM - 8:00 AM	Networking Breakfast *Sponsored by:*
8:00 AM - 8:05 AM	Welcome Michael Kantor, Founder and Chief Executive Officer, Promotion Optimization Institute, LLC
8:05 AM - 8:55 AM	Keynote: What’s Next! Driving Sales with Global Teams in a Dynamic Retail Environment A perspective of how we can use the data collected at store level either through EPOS or a fields salesforce to drive real store level actions in the pursuit of sales, supported by a business example and highlighting the future focus for driving salesforce activities. *Presented by:* Stuart Jones, Global Director – Retail Execution & Project WiSE, Mondelez International
8:55 AM - 9:45 AM	General Session: The Growth Opportunity in Consumer Products Digital Transformation is sweeping our industry and has become the primary driver of growth. Gone are the days when cost reductions and zero based budgeting will significantly contribute to your overall bottom line. Innovation must be consumer-centered and digitally connected. Executing your sales and marketing strategies in a flawless and consistent manner is key to achieve a “Perfect Store” strategy. Attendees will learn how fundamental digital transformation strategies will drive growth via better decision making and operational efficiency that will deliver personalized experiences. *Presented by:* Chris Wiesen, Global Director Sales & Marketing Solution Management, CP Industry Business Unit, SAP Americas, Inc. Simon Dechent, Product Specialist, SAP
9:45 AM - 10:05 AM	Networking Coffee Break *Sponsored by:*
10:05 AM - 10:55 AM	General Session: The Science Behind What is Next, Executing at Retail? Creating Customer & Shopper Value thru Revenue Management AnalyticsAs a Revenue Management, Pricing, Category Management and Strategic Planning expert, Mr. Özcan is working with his team on several projects including a new growth model, OBPPC, trade promotion optimization and sku scorecard as well as setting the fundamental tools and platforms. Learn how these projects and advanced capabilities are enabling cross-funtional teams, and driving continuously improving growth for Coca Cola Icecek. *Presented by:* A. Sitki Özcan, Value Growth Manager, Coca-Cola Murat Yildirim, Revenue Management and Analytics Consultancy Leader, Nielsen
10:55 AM - 11:30 AM	General Session: Retail Execution gets smart: How Artificial Intelligence is a game changer for CPG Computer vision? Recommender engines? Next best action? Natural Language Understanding? What do they have to do with Retail Execution? Consumer goods companies have been laser focused on driving efficiency to protect shrinking margins. Global brands are leveraging the pure power of AI with capabilities like Einstein Deep Learning and Einstein Vision. Attendees will learn how, with machine learning and AI becoming prevalent throughout enterprise solutions, these companies have an unprecedented opportunity to rethink how they drive future growth. *Presented by:* Sunil Rao, Industry Go To Market, Senior Manager, Salesforce
11:45 AM - 12:30 PM	General Session: Effective Change Management in Field Sales Organizations…with a Focus on Technology and Business Process This is often the most overlooked aspect of a continuous improvement cycle and often described as herding cats or getting snails to fly information. In this session we will hear from veterans who has many ideas on how to make it work. Learn from this panel what is necessary to avoid missteps, and succeed with your team Moderated by: Dale Hagemeyer, Partner, Promotion Optimization Institute Panelists: Mike Marzano, Business Technology – Customer Advocacy, Sysco Corp. Timo Simon, Director Products, Innovation & Business Development Richard Milnes, CEO, Zaptic
12:30 PM - 12:35 PM	Closing/Action Items - Michael Kantor, Founder and Chief Executive Officer, Promotion Optimization Institute, LLC

Registration

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General Session:
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