About the POI Virtual Summit:

As we are in the throes of challenging times and together confront the difficulties COVID-19 presents to our teams, families, communities, and customers, it is clear that the role of consumer goods companies and retailers (healthcare, and others included) has never been more critical. We have been in communication to several, remaining connected and committed to help.

For our many members and constituents who supply life-sustaining goods — food, general merchandise, medications, and supplies we remain in continuous contact, (including the POI Virtual Summit) to provide the critical level of support that is needed to adapt and thrive in these or any conditions. We are proud to serve people and organizations around the globe that are providing vital supplies and will succeed.  We will continue to lead with you, serving and responding with focused effort, energy, compassion, plus commitment to do whatever it takes to support our members and communities. Most importantly, please remain healthy and safe. 

As many of you know, we previously made the decision to postpone the POI Chicago summit in April due to COVID-19.  At the same time, we gathered with the POI community (who were anticipating the learning’s) plus our Chicago presenters and agreed to move forward with this POI Virtual Summit.  The agenda includes presentations (originally scheduled for April) in part re-framed in the light of the current challenges, plus others including: Nestle, Kantar, Henkel, Stategy&, PepsiCo, Accenture, UpClear, Perfetti Van Melle, Spring Global, Deloitte, Kind Snacks, Exceedra, Mattel, Visualfabriq, Ocean Spray, Salesforce, Eversight, Rich Products, Blacksmith Applications, Periscope by McKinsey, Cornerstone Capabilities, Kellogg’s, Clarkston, Constellation Brands, TABS Analytics, MC1, Deloitte, and more. 

We’ll deliver relevant subject matter and best practices across RGM, Omnichannel, AI, eCommerce, and Customer Experience, plus leadership examples from our peers who are navigating through today’s COVID-19 related challenges.  Please register to join us for the POI Virtual Summit, from your desk, on May 12, 2020 at 10AM-5PM. The POI Chicago Summit is being rescheduled for late September, in Chicago. Stand by for exact details and location.

It is our goal to bring you meaningful advice and information to achieve your objectives

Leading CPG and Retail companies are Advancing and reaping the benefits of Omni-Commerce best practices, Advanced Analytics including AI, Optimization, Revenue Growth Management and the components of successful promotion collaboration to personalize an exceptional customer experience. At POI Summits, these leaders come together around the latest sales, marketing, and merchandising skills (including the data and analytics) to create and optimize promotional plans, assortments, and pricing that drives brand/category/store sales and profits. If you are charged with strategy, trade marketing, category management, eCommerce, merchandising, IT, revenue planning demand planning, sales leadership, loyalty or promotions, this event is for you. You will learn via detailed sessions around the most current practices, research, proven strategies and actionable advice including strategies to navigate COVID-19 Challenges across distributed teams, and channels.

Some of the companies who've attended POI Summits include:
Unilever, General Mills, Meijer, AAFES, Tyson Foods, P&G, PepsiCo, Wells Enterprises, Nestle, Mars, Red Bull, Wakefern, Hershey, Mcilhenny, Church & Dwight, Clorox, Utz Quality Foods, Bush Bros., Kellogg's, GSK, Walgreens, MillerCoors, Tree Top, NBTY, Frito-Lay, Wrigley, Signature Brands, Organic Valley, Mead Johnson Nutrition, Starbucks, Revlon, Energizer, EJ Gallo, J&J, Kroger, Post Foods, Kraft Foods, Chewy.com, McCormick & Co, Campbell Soup, Delhaize, 7-Eleven, Coca-Cola, Snyders Lance, Sargento, Walgreens, Schreiber Foods, Pinnacle Foods, Danone, KDP, Ocean Spray, Hormel, ConAgra Foods, JM Smucker, Mead Johnson, Ainsworth Pet Nutrition, Continental Mills, Rich Products, Musco Family Olive Company, Mckee Foods, Cliff Bar, SJU, Pfizer, Welch's, Georgia-Pacific, Philips, Coca-Cola, Mrs. T’s Pierogies,  Mondelez, Seventh Generation, Nissin Foods, Ferrero, JBSS, Windsor Foods, Boxed, and many others.

You'll leave this summit knowing:
1.   Strategies to Navigate your organization through the Covid-19 health crisis
2.   How to support your organization, consumers and retailer partners though personal and business disruption
3.   How the accelerated speed of change affects demand models, and how best to respond to an extremely dynamic 
      landscape
4.   eCommerce and Omni-Commerce strategies to reach shoppers now with targeted offers where they want to be
      reached
5.   A clear understanding of how RGM, AI Machine Learning, TPM, and Predictive Analytics drives trading partner
      results in times of certainty and uncertainty!
6.   Effective Revenue Growth Management strategies refined through better use of data across channels
7.   How to integrate mobile marketing and insights into your promotional results and shopper loyalty
8.   To what extent a shared responsibility on retail execution improves mutual results, including Customer Experience
9.   How trading partners can get started with Joint Business Planning strategies and the benefits of execution
10. Insights on how pricing and RGM teams can prepare revenue strategies that addresses coming uncertainties

Subject matter includes:
What a post COVID-19 Retail Landscape Resembles
eCommerce and Omni Channel Strategies 
Trade Promotion Management and Optimization
Revenue Growth Management
Predictive Analytics and AI: Leveraging Data and Insights
Merchandising & Assortment Strategies, Including the Digital Shelf
Customer Experience
Sales & Operations Planning (Demand Planning) 
Integrated Business Planning: Sales, Customer, & the Supply Chain
Navigating the Solutions Landscape
Basket Building Strategies
Joint Business Planning Strategy/Execution

To view testimonials, please click here 2019 Testimonials

If you would like to view the completed agendas for the past POI Summits, please click here