Product Strategy & Portfolio Management

Overview of Product Strategy

• Review key concepts of product vision and strategies
• Understand the linkages of corporate strategy, product strategy and portfolio management
• Become familiar with the activities and outputs of the product strategy process

Product Strategy Influencers

• Examine common marketing frameworks for product strategy and options
• Understand impacts and tactics resulting from product lifecycle and adoption models    
• Learn the increasing importance of services and product ecosystem strategies   

Innovation Frameworks

• Review leading frameworks on innovation and identifying market needs
• Learn new ways of thinking about users and their goals and needs
• Understand the role of user experience across various company touch-points
• See examples of current leading innovation efforts across industries

Overview of Portfolio Management

• Review principles and common frameworks of portfolio management
• Address resource allocation
• Identify specific playbooks for different project types in your portfolio
• Explore different methods and tools for managing your portfolio

Setting Product Vision & Strategy

• Learn the foundations of vision and strategy statements
• Discuss the importance of setting strategy initiatives and objectives

Assess Your Current Situation

• Identify product opportunities and threats based on external factors
• Assess relevant organizational strengths and weaknesses
• Determine strategy initiative options to address the opportunities and threats

Define Where You Want to Go

• Define your product/portfolio vision and strategy statements
• Identify measurable product objectives to define what is success
• Assess priorities and timing impacts to the overall strategy

Identify & Select Portfolio Projects

• Ideation and project identification with stakeholders
• Assess projects and business cases
• Score and select your project opportunities

Building the Plan – Your Product Roadmap

• Overview of product roadmaps
• Identify potential themes, timeframes and releases
• Align projects to resources and deliverables
• Conduct market validation of your projects and roadmap

Product Strategy and Roadmap is a Team Sport

• Identify key stakeholders and roles
• Socialize and gain support
• Communicate your strategy and roadmap
• Manage your portfolio projects