This course provides an introduction to destinations that have become increasingly competitive through the creation of environmentally and socially-friendly tourism attractions, products and services. Students will learn about new models used in destination management, including successful public-private management approaches, which include broad stakeholder engagement and support. And they will study ways of establishing local destination management organizations (DMOs) that successfully coordinate a various tourism activities including product development, marketing and quality assurance.
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This course provides an overview of the ways in which tourism can contribute to sustainable development in tourism destinations. Participants are introduced to a range of tourism products and services and learn how they can be applied to help alleviate poverty, stimulate economic growth, conserve natural resources and mitigate climate change. Participants will gain insight into niche tourism markets that promote sustainability and gain a solid foundation on the issues that surround tourism development.
Sustainable tourism products and services ultimately need well-targeted marketing efforts that convey consistent messages to potential customers. This course will cover sustainable destination marketing with a particular focus on e-commerce, internet marketing, and social media. Participants will learn about key marketing, branding and positioning strategies for sustainable tourism products, including web-based tools.